Augmented Product Model:

The use of AR technology in business is predicted to grow significantly over the next few years. The economic potential of the use of AR has become obvious not only to large companies but also to small and medium-sized businesses. In the B2B segment, 3D AR models of products are gaining momentum due to their ability to change and optimize business processes associated with the presentation, marketing, and promotion of a particular product.  

An augmented product model is among the hottest technological trends in retail and lucrative marketing tools of our time. Brands strive to use AR models to promote their products, launch advertising campaigns, or simply add value to their e-stores. So, how does this state-of-art tool work? What are the benefits of augmented reality in terms of increasing sales and attracting new customers for brands?

In this blog post, our CGI company goes over an augmented product model and why it’s important to include it in an e-commerce promotion strategy. Let’s start with the basics, and then we’ll examine why using this instrument in promotional activities is so beneficial to brands and e-retailers. Let’s take a look at how AR can help brands stand out in the crowded market, increase sales and convert more customers.

Augmented Product Model – Overview

The augmented product model, also known as the 3D AR model has been getting increasing traction in the e-commerce world. It is a digital version of a physical object, which can be viewed in 3D using an AR app or web browser. AR technology is used by brands to create campaigns that are more interactive and engaging, without the expensive production costs or complicated logistics. It can be applied to any kind of product, including furniture, clothing, beauty, electronics, and more. 

One of the most common uses of augmented product models is for product marketing and promotion. Including it in an overall marketing strategy enables brands to showcase features and benefits of goods most efficiently. This makes it easier for customers to understand what they’re buying and makes the purchasing process more convenient.

Technology Behind Augmented Reality

Augmented reality (AR) is an interactive 3D experience that combines a view of the real world with computer-generated elements. Augmented reality is a technology that overlays digital information on top of real-world objects.  This technology allows us to create digital content in real-time and overlay it on top of a camera image or video feed from our device’s camera. 

By combining AR models with e-commerce promos, retailers can enable customers to visualize what a product will look like in their home or office before they make a purchase. It helps companies connect with their audience in a more meaningful way by creating more immersive experiences that are fun to interact with and share. 

What is AR modeling?

AR modeling is a technology that allows users to see three-dimensional objects in their physical environment. These objects can be displayed with high-quality graphics and natural lighting, making them appear real and lifelike. 3D modeling in AR is a type of augmented reality that allows users to view and interact with 3D models. This instrument has many applications in fields such as architecture, engineering, medicine, gaming, and more. 

Purpose of AR Models in Ecommerce

The purpose of an augmented product model is to entertain, attract users’ attention, and allow consumers to interact with brands’ products on websites, social media platforms, or through other marketing channels.  The 3D AR models are highly customizable and can be used as an extension of a brand’s existing marketing strategy. 

5 Benefits of an Augmented Product Model for Ecommerce Promo

AR product models have many advantages for eCommerce businesses, including increasing customer loyalty and sales. The main benefit of this approach is that it creates a better overall experience for buyers while also increasing revenue. So let’s look at some of the 5 benefits of an AR model in detail:

#1. It Helps to Increase Sales

Augmented product models are a great way to increase sales and boost the bottom line. They can help attract more customers, convert them into paying customers and retain them as loyal shoppers. AR models of products are an effective sales tool due to their ability to increase user engagement by demonstrating the look and feel of your products.

AR models are a great way to showcase products engagingly and interactively. They allow customers to see the product from different angles and perspectives, which makes them more appealing and easier to buy. In fact, according to a recent statistic, 70% of consumers believe AR can bring them benefits.

An AR technology for an e-commerce promo is an excellent way to deliver additional value to the core product by uniquely highlighting its features and benefits. Not only does this approach help increase the average order value but it also allows us to build trust and loyalty with customers.

#2. It Provides Better UX, Customer Service, and Support

Customers can get a better sense of what their purchases will look like in their homes when they use augmented product models. Rather than having to choose from a small selection of images, shoppers can move around the three-dimensional model of the item and get a much better idea of how it will fit into their space. This removes any uncertainty about whether or not a product will be the right choice for them. 

Using augmented product models also makes it much easier for your company to provide top-notch customer service and support. As customers can see your products in real life, you won’t have to deal with return exchanges if something doesn’t work out. This means that businesses can save money on shipping fees by offering free shipping on all products. 

#3. It Makes Product Stand Out From the Competition

With so many brands competing for attention and customer loyalty, it’s important to use every tactic at your disposal. This includes creating more compelling product ads, word-of-mouth marketing, experiences, and impressions. 

If you’re looking for a way to differentiate your product from other similar products on the market, then consider including a 3D model as part of your marketing strategy. By creating an interactive augmented product model that showcases how something works and why it should be considered an investment. Provide your consumers with value-added content that addresses their needs and goes beyond just providing them with products and services. 

Augmented reality for furniture shopping is a new trend that few brands are using yet. This is an opportunity to become one of the leaders in the field. One of the biggest problems for brands is finding ways to stand out from their competition. Consumers are bombarded by advertisements and marketing efforts every day, so your brand must have a unique selling point (USP).  AR models allow you to do just that –  put your product at the forefront of people’s minds and make it easier for them to remember.

#4. It Increases Engagement and Brand Loyalty

Augmented reality is a technology that grasps the attention of anyone who tries it. The idea of finding out more about something just by pointing your phone at it is cool, and it’s just one of the reasons why we’re so enthusiastic about the idea.

The main advantage of an augmented product model is that it is engaging and immersive. Consumers want to see, touch, and interact with products before buying them. AR allows businesses to give shoppers the experience they want while increasing brand loyalty and sales.

AR technology will capture the attention of your user and increase the time they spend on your website or social network page, which will lead to better conversion rates and boost sales.

#5. It Allows to Come Up with Creative Branding Campaigns

Augmented product models allow for more creativity in marketing campaigns because they allow you to include more information about a product in the campaign itself. This means that whatever message you want to send out will be much clearer than it would have been otherwise. This will make it easier for potential customers to understand what they’re looking at and why they should buy from you rather than from someone else.

A key benefit of AR is that it can make products more engaging and fun for consumers. Augmented product models make use of this added engagement to encourage shoppers’ interaction with products and services. One way marketers employ AR is through gamification, also known as game-based marketing. 

Gamification is the process of adding elements of gaming into non-gaming environments to involve users and motivate action. Gamification can be used to persuade people to enter contests, share opinions, and buy products or services. Augmented product models are a way of gamifying a product to encourage consumer interaction and emotional connection with it. 

Using an augmented product model is a way to integrate augmented reality into eCommerce. It allows customers and consumers to visualize products in the context of their current environment and make purchase decisions based on that information.

Thanks to augmented reality, brands can harness the power of 3D modeling and increase sales, reduce product returns and create a custom shopping experience for clients. In addition, augmented 3D products can be used as a robust marketing tool with many benefits including an increased ability to convert customers and reach wider audiences. AR technology can also help companies engage customers and build strong relationships with their buyers.

At CGIFurniture, we offer 3D modeling services for the creation of photoreal marketing materials, such as silo and lifestyle renders, product animation, 360-degree spins, and, of course, AR. In short, you can get any visual solution you need for production, marketing, selling, cross-selling, and upselling your products online.

Maria Smith

Content Writer, Copywriter

Maria is a content writer. She loves to write about visual art and technology. In her spare time from writing, she sings and creates abstract paintings.