Amazon 3D Product View:
360° vs AR for Furniture Listings
Furniture is a significant category on Amazon, and the furniture industry is undergoing unprecedented growth and a digital transformation. More retailers look for new and trending ways to improve the online buying experience for their customers.
If you sell furniture on Amazon, you probably already know that adding an Amazon 3D product view to your listings is the best way to drive more sales and generate higher profits. Amazon offers two types of 3D model integrations: 360° and Augmented Reality (AR). Choosing a proper implementation is crucial to implementing a new technology effectively.
In this article, we examine both versions of the 3D product view feature based on our CGI company’s experience working with brands on listing improvement. Also, we provide some of the best practices for brands and retailers looking to take advantage of the new technologies for promoting their products.
#1. What is an Amazon 3D Product View?
Amazon 3D product view is a virtual product view technology. It allows us to experience the look and feel of a physical object in the same way it would in real life, by viewing it from all angles and interacting with it. Amazon shoppers can see what an actual product would look like in their home before buying it.
Companies like Wayfair and Ikea have been creating 3D furniture models using CGI for years. Incorporating the power of innovation, they have taken over the market and outperformed the competition. All because they care about their customers. They know that most online shoppers cannot see or touch the furniture they buy. But shoppers still want to know if an item will look as good in real life as it does on screen. Or how, for example, furniture will fit into their interior?
Furniture listings require the best Amazon product visuals. 3D modeling of products is the quickest way to create a stunning collection of promo materials. The value for money technology has eliminated the need for resource-intensive photography. Product 3D rendering enables unsurpassed quality. From silos on a white background to lifestyle rendering, 3D product images efficiently grab attention and convert across all channels and platforms. A CGI model can be reused, and it can also serve as the basis for augmented reality experiences.
360-Degree Product View
An Amazon 3D product view of the product is similar to what you would see if you were physically viewing the product in its original environment. Customers can move around a 360-degree view of the product, zoom in and out, and look around every angle. Or users can project the product into their space using a phone or tablet using augmented reality. Those features help customers make informed decisions about what they want to buy by showing them exactly what they’ll be getting.
Augmented Reality Product View
AR (Augmented Reality) is the use of computer technology to overlay digital information on an image of something viewed through a device (usually a smartphone or tablet). Presenting augmented reality items for furniture listings on Amazon provides a more immersive and engaging experience.
#2. Benefits of 360° Views for Furniture Listings on Amazon
Amazon offers two ways for furniture sellers to get interactive visuals into their listings: 360° view and augmented reality (AR) models. Both have their individual upsides and downsides.
- There is no learning curve: 360° images are taken with a regular camera, the same way a picture is taken.
- Flexibility: 360° images can be used for any product or service that can be photographed. It’s not limited to just furniture!
- Interactivity: With a mouseover, you can highlight different areas of the image to give your customers an in-depth look at minor details.
- Better search engine optimization: The ability to include multiple keywords in one image instead of having multiple keyword images.
- Higher conversion rate: Customers are more likely to purchase from a seller who provides a better way of the product presentation and helps make a decision.
#3. When to Use a 360° Spin for Furniture Listings on Amazon
Photorealistic 360-degree product CGI have a lot of uses and can be very helpful for your business. However, there are a few things to keep in mind to ensure that you’re using Amazon 3D product view effectively. When deciding whether or not 360° product views as a good fit for your products, consider:
- All the main features are visible. If the main features of a product aren’t visible from all angles, then it may be difficult for customers to see what they’re buying.
- Showing off special features. For example, if you’re selling an antique dresser with hand-carved details or a unique piece of furniture like an aquarium stand with built-in lighting, then adding a 360° view may be helpful to show those details off in an interesting way.
- Offering customizations. Customizable products are always great candidates for 360° product views because they allow customers to see exactly what their customized item will look like before they purchase it. This can be especially helpful if you offer personalization options such as configurators.
#4. Benefits of an AR Product View for Furniture Listings on Amazon
Scan QR code to see this product in augmented reality
Adobe’s recent study reveals the significance and necessity of 3D and immersive content. Retailers and Amazon sellers need to provide customers with the best possible experience to maximize sales. Augmented reality (AR) is one way to do this. Here are some other benefits of using AR for your furniture listings:
- Increased average order value: When customers can see how something looks in their home or office environment, they are more likely to buy multiple items from one seller than from multiple sellers because they feel like they understand the brand better.
- Improve conversion rates: The number of conversions will increase as more people try out products before making purchases. This is especially true if you’re selling a niche product like furniture or home decor items.
- Reducing return rates: If your customers can see how certain items will look in their homes before buying them, they’re less likely to send them back.
- Maximize ROI: AR technology offers an engaging shopping experience that encourages customers to buy more. The ability to see how items look in their home can increase conversion rates by up to 250%. Thus, it makes sense for Amazon sellers to invest in this technology.
- Boost brand loyalty: Engaged buyers are more likely to come back and purchase again from your brand.
#5. When to Use AR Product View for Furniture Listings on Amazon
Scan QR code to see this product in augmented reality
While creating a furniture listing, there are several reasons why you should opt for AR as an Amazon 3D product view:
- The item is bulky and hard to ship: Customers may have trouble returning large furniture pieces if they decide not to buy them. By using AR product views, Amazon shoppers can see the item in their homes before purchasing it. This may make them more likely to buy because they know exactly what they are getting.
- The furnishings are too large or complex: AR works best for products that are hard to picture in your mind without seeing them in person – like large pieces like dining tables and sofas.
- The product is expensive: If an item is expensive, people often want to see it in person before buying it online. Using AR product views allows them to do this without having to go into the store and physically look at the product themselves.
- AR product view will make your listing more attractive: Customers base their purchasing decisions on a variety of factors but visuals are one of the most important deciding factors when it comes to online furniture shopping. By adding AR to Amazon listings, you’ll be able to provide better information about products, as well as increase sales.
Both 360° and augmented reality are becoming more popular on Amazon because they give shoppers a more immersive experience when shopping for furniture. However, 360-degree views are still more understandable to the audience. Viewing in AR requires a smartphone or computer and can be harder to understand for clients who are unfamiliar with the technology.
A 3D virtual view of the product is similar to what you would see if you were physically viewing the product in its original environment. Customers can move around a 360-degree view of the product, zoom in and out, and look around every angle. Or users can project the product into their space using a phone or tablet using augmented reality. Those features help customers make informed decisions about what they want to buy by showing them exactly what they’ll be getting.
AR technology allows users to access relevant product information by overlaying virtual objects in the real world using mobile devices or desktops. AR technology can be used to help customers visualize the size of the furniture, see how pieces will look in their home, and even make changes to the color or finish. This makes it easier for customers to make informed decisions about what they want to buy by showing them exactly what they’ll be getting.
As you can see, both 360-degree product viewing and augmented reality serve different purposes in diverse ways. Why not provide both, right?
Consider creating an ad with a 360-degree view, an augmented reality model, or both. We provide 3D modeling services to help you bring revolutionary technology to your Amazon furniture e-store. Contact us now!