3D Visualization for Furniture

How to Get Product Imagery Faster

3D visualization for furniture is a state-of-the-art solution giving brands new opportunities – including the possibility to get professional imagery in less time.

For while visuals are in production, Marketers and Manufacturers are free to do more pressing business tasks. And since time is the most valuable resource, 3D technologies become critical. How so? Let’s see.

Ideally, an ad campaign takes place according to a pre-established schedule. In real life, however, something is bound to happen. And some misfortunes may trigger the domino effect and create additional troubles. Like getting new product visuals: if something goes wrong here, everything else does. Let’s imagine the furniture was sent to the photoshoot and got stuck in a massive traffic jam – which resulted in a delay of 2 days. And then, the weather got terrible. So since the shooting was to take place outdoors, photographers had to wait for 2 more days. Almost a week lost! As a result, the images came late, and so did the catalog, posters, banners, etc.

The most annoying thing is that it’s no one’s fault and can happen at any time. However, this can easily be prevented. For 3D visualization allows to get top-class furniture visuals right on time – regardless of weather conditions, road traffic and the photographer’s mood. And that will take substantially less time! Sounds tempting, isn’t it? And as a company providing product visualization services, we know how you can get your visual materials even faster with cgi.  So read up and take a look at these 5 tips which will allow you to get your imagery extra-fast.

#1. Provide an Effective Task Brief

Brief for a Furniture Design Rendering

The brief containing all the relevant project info ensures that the work starts immediately and without extra questions. Moreover, it allows 3D Artists to do the task with more accuracy and in full accordance with the Manufacturer’s wishes, and therefore reduce the number and scale of revisions. So, what should one do to fill out the brief the right way? It only requires answering a few questions about the product and the image concept. Here are the most important ones:

  • What kind of service do you need? Low- or high-poly modeling, a white background hero render, lifestyle image, print design, 360 view or 3D animation.
  • What additional objects and accessories should 3D Artists place in the scene? Specify their dimensions and describe the finishes.
  • How will the image be used?
  • What mood should the image have? Describe the lighting, time of day and window views.
  • For lifestyles: what kind of finishes, flooring, ceiling, window and door frames do you want to see in the scene?
  • How many images do you need? Specify the format, resolution, and size.

The questions look easy enough, but the answers will make for a smoother and therefore faster 3D visualization for furniture projects.

#2. Provide Several Visual References

Reference Example for Furniture Visualization

Every visual reference can be of help when it comes to 3D visualization for furniture, be it technical specifications or inspiration materials. These can be as simple as a photo by smartphone, or as complex as detailed drawings in AutoCAD. Many other kinds of visuals do the task – sketches, layouts, resembling pictures from Pinterest, video briefings and more. In fact, the more, the better, for these materials convey precious information about the product and allow cgi companies to produce both show-stopping and accurate furniture renders.

#3. Don’t Overload with Details

White Background Furniture 3D Rendering

Leonardo da Vinci once said that simplicity is the ultimate sophistication – and he was so right. Moreover, this rule applies to 3D visualization for furniture too. And in case of cgi visuals, simplicity also means speed. The abundance of details on product visuals leads to more workload and therefore requires additional time. Meanwhile, a 3D artist needs less than one day to produce a furniture 3D visualization on a white background. Simple, but effective – for all attention is focused on product advantages.

#4. Stay in Touch and Check Drafts

Chacking the Progress of a 3D Rendering Project

In the course of work, 3D artists submit drafts for review –  to make sure everything goes in the right direction. And since most companies outsource 3D visualization for furniture, it’s vital to find time to communicate with the 3D team. So if Designers change their minds about some features, it’ll still be possible to fix everything quickly.  So it makes sense for Furniture Manufacturers to agree with the cgi studio on one communication channel and the schedule of reviews. It’s so important that we’ve developed a CRM platform tailor-made for 3D visualization projects. So our clients only need to get registered, create a project, and then they can upload and keep there all relevant information, check the tasks progress, communicate with the 3D team and its Manager, view and download intermediate and final results. And using the application, all this can be done from any mobile device. So we know from experience how much time effective communication saves.

#5. Choose Scenes and Accessories from 3D Library

3D Furniture Visualization for a Modular Sofa

Using premade 3D scenes and decor elements for lifestyle images saves a lot of time. It reduces the workload while giving high-quality 3D visualization for furniture marketing. In a nutshell, ready-made objects and environments are a life-saver when the time is luxury. Some Manufacturers, however, may be concerned with where to find such materials in quality and style that would highlight their products. But many cgi studios provide their own selections, so there’s no need for searching. In fact, we’ve found this option so helpful that we’ve built up a whole library with 47000+ scenes and 40k+ models. So one can easily find there something fitting for the project and thus get top-quality results in less time.

Photoreal 3D visualization for furniture allows getting marketing and sales visuals fast and in high quality. And most importantly, it enables brands to speed up the project and get professional results without compromising on quality. So to get 3D renders faster, one needs to fill out the brief, provide references, choose a simpler concept, stay in touch with the team and consider using ready-made scenes and furnishings. Furthermore, it’s good to ask the cgi studio for some guarantees. For instance, we have “on time or for free” option: it means that if we do not deliver on time, we give the images for free. Need professional 3D visualization for furniture? Then contact us and get perfect visual materials! You can start by checking out our product visualization prices.

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