3D Product Rendering Cost

5 Ways to Reduce the Project’s Budget

Controlling 3D product rendering cost is one of the biggest challenges faced by furniture retailers today. After all, they have to stay in business in a market that is becoming tougher by the day due to the rise in online furniture stores. As more and more people are shopping online on apps and websites instead of going to furniture stores, they prefer to look at 3D models that give them the right perspective on how a piece of furniture would fit into their space. 

The price of 3D product photography depends upon a number of different factors and due to complexities, is generally believed to be affordable only by retailers with larger budgets to spare. However, that is not always the case. With the right kind of tools and techniques, retailers can easily have a 3D model of their products created for their online furniture store – without having to break the bank. 

Here are a few ways in which you as a retailer can utilize the benefits of 3D product visualization, without having to spend a fortune on 3D rendering costs:

#1. Create a Detailed Brief of the Product Image You Want to Get

A Detailed Brief for Product Rendering

Having a solid plan is extremely important. Without one, 3D artists will end up wasting time looking for reference materials, which will automatically cause the 3D rendering cost to go up. By making a thorough and vigorous description of the product with detailed specifications, you can easily control the cost. Make sure that all the important aspects such as background ideas, texture, presence (or lack) of reflections, lighting, and mood are mentioned. Also, ensure that you have specified the purpose of the image, the required resolution, and the desired file format. All specifications must be ready in the form of sketches, blueprints, and if possible photographs.

#2. Use Ready-Made 3D Models to Experiment with Product Designs

Chair 3D Model for a Product Image

To make a good 3D model that helps you sell your product, you does not necessarily have to start from scratch. Many experienced studios with several projects under their belt have low-to-good quality 3D models. These can easily be bought a flat rate and then customized to create more unique and high-quality CG pieces  – especially if your design is on the simpler side. This will allow you to reduce the 3D product rendering cost to a great extent as 3D artists will not have to spend the extra time and added creation costs. At CGIFURNITURE, we have over 47,000 different models in our base that are suitable for all kinds of manufecturers’ purposes.

#3. Choose Ready 3D Scenes from a CGI Studio’s Database

Bathroom 3D Scene for a Product

In order to create a compelling narrative, it is just important for the scene surrounding your model to look and feel organic. Creating custom roomsets for this purpose can turn out to be a very costly affair. A great way to reduce costs is to ask for one of the generalized ready 3D scenes. Many studios already have extensive databases with readymade CG backgrounds such as roomsets and the likes that they sell at a fixed rate. Using them will easily reduce the 3D product rendering cost that would otherwise be spent on 3D modeling service from scratch. At CGIFURNITURE, we have over 6,000 scenes amongst which you can pick a perfect environment that will highlight the product.

#4. Add Ready-to-Use 3D Decor Elements to the Chosen Scenes

3D Decor Elements for a Dining Room Interior Scene

A convincing design that offers a compelling narrative requires more than just a good set. Without the right kind of details in the form of decor elements, the rendered scene will fall flat and fail to create the right experience for your customers. Making these from scratch can lead to a high price – especially if the scene is complex and has many different elements. With the help of ready-made 3D decor objects, however, this cost can be easily reduced. Many studios have extensive stocks of 3D decor elements – from cars and trees to flowers and trinkets. Available at flat rates, these can be adjusted and placed within scenes to make them look complete and realistic.

#5. Never Rush The Project to Avoid Additional Revisions

Lifestyle Image for a Bathroom

Like any creative process, good-quality 3D rendering will take a certain amount of time. Even with the right kind of resources, it would take at least 24 hours to render a top-notch product design image. While it is understandable for you to try your best to get the job done in as little time as possible (as you are paying the designers’ 3D rendering costs per hour), over rushing projects can turn counterproductive. Rushed projects almost always require multiple revisions, which ultimately ends up consuming much more time – and by extension more money. The best way to prevent this from happening is to not place any last-minute orders. 

It is true that rendering isn’t dirt cheap. That being said, 3D product rendering costs do not have to burn a hole in your pocket. Especially, if you use out lifehacks above and cut the project’s budget. With the right kind of resources, you can make sure that rendering turns out to be effective for different marketing channels, and offer a solid Return on Investment (ROI) in the form of satisfied and ready to come back customers.

Thinking about how you can get your next product 3D rendering at the affordable cost? Contact our team for first-class 3D visualization services, and we would be happy to help you achieve your desired results at reasonable prices.

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