Controlling 3D product rendering cost is one of the biggest challenges faced by furniture retailers today. After all, they have to stay in business that is becoming tougher by the day due to the rise in online furniture stores. As more and more people are shopping online on apps and websites instead of going to furniture stores, they prefer to look at 3D models that give them the right perspective on how a piece of furniture would fit into their space.
The price of 3D product photography depends upon a number of different factors and due to complexities, is generally believed to be affordable only by retailers with larger budgets to spare. However, that is not always the case. With the right kind of tools and techniques, retailers can easily have 3D models of their products created for their online furniture store.
Here are a few ways in which you as a retailer can utilize the benefits of 3D product visualization without having to spend a fortune on 3D rendering costs. Let’s get to it!
#1. Create a Detailed 3D Rendering Brief
Having a solid brief is extremely important. Without one, 3D artists will end up wasting time looking for reference materials, which will automatically cause the 3D rendering cost to go up. By making a thorough and vigorous description of the product with detailed specifications, you can make CG artists’ job much easier and reduce the cost. Make sure that all the important aspects such as background ideas, texture, presence (or lack) of reflections, lighting, and mood are mentioned. Also, ensure that you have specified the purpose of the image, the required resolution, and the desired file format. All specifications must be ready in the form of sketches, blueprints, and if possible photos.
#2. Use Ready-Made 3D Models from a CGI Library
To make a good 3D model that helps you sell your product, you do not necessarily have to start from scratch. Many experienced studios with several projects under their belt have low-to-good quality 3D models. These can easily be bought at a flat rate and then customized to create more unique and high-quality CG pieces — especially if your design is on the simpler side. This will allow you to reduce the 3D product rendering cost to a great extent as 3D artists will not have to spend the extra time by building a model from zero. At CGIFurniture, we have over 47,000 different models in our base that are suitable for all kinds of manufacturers’ purposes.
#3. Choose Ready 3D Scenes from a CGI Library
In order to create a compelling narrative, it is extra important for the scene surrounding your model to look and feel organic. Creating custom roomsets for this purpose can turn out to be a very costly affair. A great way to reduce costs is to ask for one of the ready 3D scenes. Many studios already have extensive databases with readymade CG backgrounds such as roomsets and the likes that they charge for at a fixed price. Using them will easily reduce the 3D product rendering cost that would otherwise be spent on a 3D modeling service from scratch. At CGIFurniture, we have over 6,000 scenes amongst which you can pick a perfect environment that will highlight the product.
#4. Check Intermediate Results in Time to Detect Any Mistakes
Monitoring the process and checking the intermediate results regularly help to detect possible errors early on. The same goes for making changes in case of any product design alterations. If not done in time, 3D artists will have to redo a big amount of work, which will naturally increase the final cost. The other reason for mistakes during the 3D rendering process is miscommunication and misunderstanding between the manufacturer and the crew working on their project. Keeping in touch and checking the results of all key stages is a good way to avoid such problems, hence, fewer corrections for which you pay for later.
#5. Never Rush The Project to Avoid Additional Revisions
Like any creative process, good-quality 3D product rendering will take a certain amount of time. Even with the right kind of resources, it would take at least 24 hours to render a top-notch product design image. While it is understandable for you to try your best to get the job done in as little time as possible (as you are paying the designers’ 3D rendering costs per hour), over-rushing projects can turn counterproductive. Rushed projects almost always require multiple revisions, which ultimately end up consuming much more time — and by extension more money. The best way to prevent this from happening is to not place any last-minute edits.
It is true that rendering isn’t dirt cheap. That being said, 3D product rendering costs do not have to burn a hole in your pocket. Especially, if you use out lifehacks above and cut the project’s budget. With the right kind of resources, you can make sure that rendering turns out to be effective for different marketing channels, and offer a solid Return on Investment (ROI) in the form of satisfied and ready to come back customers.
Thinking about how you can get your next product 3D rendering at the affordable cost? Contact our team for first-class 3D visualization services, and we would be happy to help you achieve your desired results at reasonable prices.