3D Product Rendering Cost

As more and more people are shopping online using apps and websites instead of going to furniture stores, even the most old-fashioned manufacturers invest their financial resources into e-commerce. Considering the fierce competition, it takes a lot to stand out, especially when it comes to imagery. Product photography is a costly endeavor with all the photo shootings and transportation involved. CGI is a more effortless option but the prices of 3D rendering services differ too much.

The 3D product rendering cost depends on a number of factors, including the complexity and quality of the services. But even when it comes to the most top-tier CGI, there is always a chance to save some money and reduce the overall expenses on the project. Here are a few ways in which a furniture manufacturer or retailer can utilize the benefits of 3D product visualization without having to spend a fortune on it. Let’s get to it!

#1. Create a Detailed 3D Rendering Brief

Having a solid brief is extremely important. Without one, 3D artists will end up wasting time looking for reference materials, which will automatically cause the 3D rendering cost to go up. By making a thorough and vigorous description of the product with detailed specifications, you can make a CG artist’s job much easier and reduce the cost. Make sure that all the important aspects such as background ideas, texture, presence (or lack) of reflections, lighting, and mood are mentioned. Also, ensure that you have specified the purpose of the image, the required resolution, and the desired file format. All specifications must be ready in the form of sketches, blueprints, and if possible photos.

#2. Use Ready-Made 3D Models from a CGI Library

To make a good 3D model that helps you sell your product, you do not necessarily have to start from scratch. Many experienced studios with several projects under their belt have low-to-good quality 3D models. These can easily be bought at a flat rate and then customized to create more unique and high-quality CG pieces — especially if your design is on the simpler side. This will allow you to reduce the 3D product rendering cost to a great extent as 3D artists will not have to spend extra time building a model from zero. At CGIFurniture, we have over 47,000 different models in our base that are suitable for all kinds of manufacturers’ purposes.

#3. Choose Ready 3D Scenes from a CGI Library

In order to create a compelling narrative, it is extra important for the scene surrounding your model to look and feel organic. Creating custom roomsets for this purpose can turn out to be a very costly affair. A great way to reduce costs is to ask for one of the ready 3D scenes. Many studios already have extensive databases with readymade CG backgrounds such as roomsets and the like that they charge for at a fixed price. Using them will easily reduce the 3D product rendering cost that would otherwise be spent on a 3D modeling service from scratch. At CGIFurniture, we have over 6,000 scenes amongst which you can pick a perfect environment that will highlight the product.

#4. Check Intermediate Results in Time to Detect Any Mistakes

Monitoring the process and checking the intermediate results regularly help to detect possible errors early on. The same goes for making changes in case of any product design alterations. If not done in time, 3D artists will have to redo a big amount of work, which will naturally increase the final cost. The other reason for mistakes during the 3D rendering process is miscommunication and misunderstanding between the manufacturer and the crew working on their project. Keeping in touch and checking the results of all key stages is a good way to avoid such problems, hence, fewer corrections for which you pay later.

#5. Never Rush The Project to Avoid Additional Revisions

Like any creative process, good-quality 3D product rendering will take a certain amount of time. Even with the right kind of resources, it would take at least 24 hours to render a top-notch product design image. While it is understandable for you to try your best to get the job done in as little time as possible (as you are paying the designers’ 3D rendering costs per hour), over-rushing projects can turn counterproductive. Rushed projects almost always require multiple revisions, which ultimately end up consuming much more time — and by extension more money. The best way to prevent this from happening is to not place any last-minute edits. 

It is true that rendering isn’t dirt cheap. That being said, 3D product rendering costs do not have to burn a hole in your pocket. Especially, if you use out lifehacks above and cut the project’s budget. With the right kind of resources, you can make sure that rendering turns out to be effective for different marketing channels, and offer a solid Return on Investment (ROI) in the form of satisfied and ready-to-come-back customers.

Download CGIFURNITURE price guide and learn the costs of top-tier 3D visualization projects of different scales!

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Thinking about how you can get your next product 3D rendering at an affordable cost? Contact our team for first-class 3D visualization services, and we would be happy to help you achieve your desired results at reasonable prices.

Max Kharchenko

Senior Account Manager

An ultimate problem-solver and skilled negotiator, Max provides first-class advice to clients. He is an extrovert, a dog person, and a sheer pleasure to talk to. In his spare time, Max enjoys playing basketball and watching Netflix.