3D Product Rendering Agency

3D product rendering agency is the most effective option to get impressive and realistic product images. CGI studios not only provide striking visual materials for different types of content but also are able to do it within the tightest deadline.

Furniture Manufacturers can’t proceed using product photography as it’s not only too expensive for their marketing budget but also doesn’t bring the desired result. Their e-commerce website doesn’t have enough traffic nor sales or even customer inquiries, despite the top quality of their furniture. The Manufacturers terminated their contract with the photography agency they’d been working on before and now they’re looking for a new contractor. The Marketers of the furniture company advise contacting a 3D product rendering company instead. However, the Manufacturers don’t know how to choose the right one and how to determine if CGI services are on a high level or not.

Want to be able to differentiate high-quality 3D visualization and get stellar visual materials? Learn 7 things all professional 3D Artists do and choose a reliable product rendering agency based on them.

#1. Recreate Geometry

The elaborated geometry makes it possible to reproduce an architecturally correct room which will be an excellent basis for the photorealistic rendering. Therefore, any 3D product rendering agency takes care of details in geometry and pays close attention to the accuracy of height and measures for both drawings and technical documentation. For example, while working on tile layout, 3D Artists check real properties of the materials, just like they check proportions of furniture models on a Manufacturer’s website before starting to build them in 3D format.

In addition, compliance with geometrical rules also helps to maintain the quality of product rendering agency’s services. For mistakes like gaps, floating objects and intersections significantly reduce the realism of 3D product rendering. That’s why it’s always a good idea to check a 3D model multiple times in order to detect these types of flaws. All in all, the more geometrically accurate product 3D objects will be, the more realistic final renderings will look.

#2. Apply Textures and Materials

Choosing textures and materials significantly influences the quality of CGI so a professional product rendering agency always allocates time and money to acquiring the best resources. 3D rendering specialists find online platforms with high-quality textures and a wide variety of options in order to download the most suitable ones for products. In this way, an experienced 3D rendering agency gradually collects a big database of different textures for any type of material.

The other part of texturing is applying everything as neatly as possible. The first main aspect of this process is texture resolution – it should match the final rendering resolution. The second characteristic is how textures correlate with the real materials. The key to realism, in this case, is to examine references and replicate their look in real life. The third element of creating realistic product texturing is setting the parameters of a 3D model in 3ds Max in accordance with the physical properties of the object and the manufacturing standards of a product.

#3. Tweak Lighting

One of the basic things of 3D product rendering is lighting with a few options to proceed with – day, night, sunset, and twilight settings. Each of these variants creates a specific ambiance of a render which helps to highlight a product’s features and benefits. That’s why a product rendering agency always asks for mood references – if a Manufacturer wants the night lighting for a burning fireplace to express the cozy atmosphere or the evening set for lamps to demonstrate the diffused light.

In order to get a photorealistic effect of the lighting, it’s important to set natural and artificial light sources for the 3D rendering. The best way is to prioritize tuning lighting by the temperature e.g. sunlight tends to have a blue hue while artificial light is warmer, and by the intensity – ceiling lamps lighter than pendants, etc. The most realistic results are achieved by mixing different light sources with different temperature and intensity settings as well as combining natural and artificial lighting.

#4. Set the Camera

Camera settings are the next step on a way to photorealistic product rendering. This process includes choosing points of views, adjusting the frame of a shot and creating a composition. Despite many aspects of camera tweaking in product rendering software, the simplest way is to choose the eye-level camera angle and align the vertical and horizontal of a render.

One of the main settings that affect the realism of the final render is focus distance as it can distort the perspective and proportions of objects. On this stage, a specialist of a 3D product rendering agency sets the final view of a shot as well as finishes the composition. If the focus distance setting is correct, it will create the necessary perception of the image and direct the viewer’s attention to the product.

#5. Create an Environment

In order to create a holistic scene for 3D product rendering, having a versatile background selection is crucial. Depending on a product, it can be either interior design or exterior surrounding but both have the same feature – they should follow the purpose of the image. If it’s an interior, it has to match the product in terms of style, and in case of an exterior, a location, a season of the year and even the weather matters.

In addition, engaging the viewers is also an important purpose of the background on 3D renderings. Adding cars, people or view behind the window, as in the case of the interior environment, makes the whole image more realistic and creates a clear context for a product shot.

#6. Pay Attention to Background Details

The other way to make the background more realistic is to create many details that are perfect for the chosen scene. A specialist of a product rendering agency can achieve it by adding accessory objects. The main criteria are that they have to fit into the environment naturally and have a functional purpose. For instance, the perfect objects for the interior background are decor, and different landscape elements are ideal for the exterior scene. Besides, it’s vital to pay attention to realistic details. For example, carpet folds, a book with the ajar page or the tulle fluttering by the wind will make a product image more lively. Such small details ensure the appealing photorealism to the viewer.

#7. Polish the Result at Post-Production

The final stage of creating a great 3D product rendering is post-production. The quality of the image that just has been rendered might be not on the top level due to different technical specifications. However, there are some useful 2D graphics tools that can significantly enhance the overall quality of a 3D render. Here are some of them: fixing the hue/saturation curve and white balance, highlighting or darkening some areas or objects, completing color correction, etc. Moreover, a specialist of a 3D product rendering agency is able to add some realistic context by inserting 2D people or some special effects on a product image.

3D product rendering agency is a universal contractor that can provide Retailers and Manufacturers with top-notch product images for any marketing purposes. In order to get the best possible result, Manufacturers should know what exactly creates the photorealism and high quality of images they are looking for. Using our tips above, anyone will be able to monitor the 3D product rendering process from start to finish and make sure the final CGI will be just like they imagine.

Download CGIFURNITURE price guide and learn the costs of top-tier 3D visualization projects of different scales!

See our pricing

Want to get breathtaking visual materials for your product marketing campaign? Contact CGIFURNITURE for high-quality 3D rendering services and improve the imagery of your website.

Valerie Adams

Content Writer, Editor

Valerie loves writing about CGI in advertising, product design development, and swears by 3D printing technology. In her free time, she enjoys attending music festivals and art events around Europe.