3D Product Animation

The Workflow Process At CGIFurniture

According to statistics, 68% of customers prefer to learn about new goods by watching a short video or 3D product animation.

It shouldn’t come as a surprise to anyone that shooting a real video is quite expensive and effort-consuming you have to hire a director, writers, a movie crew, rent a studio, build a setup… the list goes on and on! In turn, product 3D animation doesn’t require a large team and building actual sets though it looks no less realistic than the real thing if done by professionals. 

But how to start a collaboration with animators and make sure it goes smoothly if you have never used 3D services before? Leading CG studios always provide their clients with convenient tools so they can participate in the project even remotely and effectively communicate with 3D artists. Just take a look at how our 3D rendering company manages the workflow process and makes it an easy and hassle-free experience.

#1. Submitting a 3D Product Animation Brief

A Sketch for Product 3D Animation from a Brief

First, we need to know what are the main features of the product which the client wants us to highlight in 3D animation. The brief also includes a script or storyboard, video references as well as notes on visual effects. And, of course, the clients should mention the required resolution and, most importantly, the deadline.

If the customers don’t have a script and storyboard for 3D product animation, our CG artists can create it from scratch. We send our ideas to the client for approval and start working on the project once we get a “yes”. The whole process of writing a script may take 2 or 3 business days and will cost $160.

#2. Approving a Product 3D Model for Animation

A Viewport from 3D Software for Approving of a Product 3D Model for Animation

Upon receiving the brief, CG artists start creating a 3D model of the product for animation it should be accurate, light, and as realistic as possible. To make sure we got everything right, our managers send a clay/grayscale 3D model to the clients i.e. with no textures or materials applied. And only after we get their approval, we proceed to the next stage.

#3. Checking a 3D Scene and Camera Path

Our specialists build a scene and fill it with 3D models in grayscale, including the main product one. Next, the animators design a camera path and the movements of the objects. They make a preview video of the intermediate result using Grab Viewport (GVP) in 3ds Max and send it to the clients for approval. If they wish for some changes, the artists make them and show another GVP until the preview will be fully approved. 

#4. Approving Materials and Textures

Approving Textures for Product 3D Animation

After getting feedback on a scene and cameras, 3D modeling artists start working on setting realistic lighting and applying textures and materials. The CG team needs confirmation that the product looks just like in real life. So a client has to carefully check if all the textures, materials, and colors are exactly what they need. Therefore, we render key points of the video and send these pics to the customers for approval.

#5. Getting the Final Version of 3D Product Animation

Now all that’s left to do is to make minor adjustments to all the mentioned aspects of 3D product animation before the final rendering takes place. Please, check the renders a few times before approving the results or ask for more rendered sequences, because this is the last stage where the clients can make corrections.

CG specialists start the final rendering process in FullHD 1920 x 1080 resolution. It takes 5 to 10 days via a render farm depending on the length of the 3D product animation. And voila — photorealistic CG video is ready. It’s important to note that all the corrections after the rendering process will be considered a new task and charged separately. 

Examine case-studies of CGI projects to see real examples of using 3D technology for marketing purposes.

product rendering price

By choosing our 3D company for product 3D animation, you get control over all the stages of the workflow process. Our CRM is easy to navigate so you can make corrections and comment on the progress after every update up until the final rendering. Moreover, we have a powerful render farm that accelerates the final stages of the project even more. 

The Working Process of an Animation Project

Now, if you’re ready to try 3D animation for your products, contact us asap. Using our 3D rendering services, you will get photoreal 3D product animation for effective marketing campaigns in no time! 

Max Kharchenko

Senior Account Manager

An ultimate problem-solver and skilled negotiator, Max provides first-class advice to clients. He is an extrovert, a cat-person, and a sheer pleasure to talk to. In his spare time, Max enjoys playing basketball and watching Netflix.

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