3D MODELING FOR PRODUCT LIFESTYLE IMAGES

3D modeling for product lifestyle images is an innovative asset for creating top-notch marketing visual materials. And it’s even more valuable when one remembers just how time-consuming and pricey lifestyle photography is in comparison. The mere transportation of furniture prototypes costs a small fortune, not to mention the actual organization of a photoshoot. And then, the photographer inevitably has some problems with his equipment, which leads to delays. When everything is fixed, torrential rains begin and ruin the outdoor shootings. To save the situation, the Marketer comes up with a plan B – but the nightmare is far from the end. Because of road congestion, prototypes arrive 2 days late, and there’s no way the photoshoot time can be extended: the team is fully booked starting from the day after tomorrow. So there comes another change to the plan, involving compromises on quantity and maybe, even a little on quality. And if the imagery is not on time, the whole marketing campaign is suddenly at risk of collapse: there won’t be any catalogs, SMM, email newsletters, or even ads in magazines.

The solution is very easy – to use 3D lifestyle images. A product rendering company can help Marketers to get rid of organizational problems once and for all. 3D models in staged 3D visualizations make for stunning lifestyle images without additional time and costs caused by transportation and technical problems. Let’s find out 5 important merits of 3D modeling for a truly successful marketing campaign.

#1. Showcase Your Product in Various Settings

Product lifestyle images excel other types of marketing shots in terms of the variety of scenes and their unbelievable realism. 3D Artist needs only one furniture 3D model to create as many different scenes for one piece of furniture as a client requires.

For instance, a classy leather chair can be inserted into a photorealistic minimalist office interior or a cozy home room set. This approach gives a Marketer complete creative freedom. And the best part is that clients don’t have to go to great lengths for getting a top-class result – in stark contrast to the troublesome organizing of photoshoots.

#2. Make Changes and Experiment with Lifestyle Images

Oftentimes, marketers and manufacturers can change their minds about what an image should look like only when they see it. Now with product photography, when the shooting is over – that’s it. But when it comes to 3D modeling for lifestyle, images can be tweaked, or even changed considerably. For CGI technology allows us to make edits not only during the process but even after the completion of the project. You may find out on how exactly 3D Artists create photorealistic product CGI in our article about stages of 3D furniture visualization.

#3. Create The Most Suitable Ambiance For a Product

3D modeling is much better equipped for filling the imagery with atmosphere than photography. That’s because photographers are limited by physical conditions – the lighting, equipment available, and weather. And budgets: they’ve got to work only with the decor that was bought or rented, and make the best of what they have.

Meanwhile, 3D artists can use for 3D modeling and lifestyle images virtually limitless resources of decor, and props, create a stunning urban view outside the window, and find the best lighting for the picture. He can put a person in the scene, place a cute white fluffy cat on the sofa, and throw a comfy tartan blanket on the armchair. The mere words make one want to crawl under this blanket with a fuming cup of tea. And the image has got 100 times more power than text, so that lifestyle will sell!

#4. Show Product Usability

The best way to demonstrate the usability of a product is to showcase all the different ways a client can use a certain piece of furniture. For each customer needs a product for various purposes: he might be buying it for a home, office, or studio. And lifestyle images can help the shopper discover different usages of the item – and find the one that suits him best.

For example, one lifestyle image displays a media console as a solid stand for a LED screen. Clients can use it for skyping with business partners in an office, and that 3D render will appeal to office workers. While another staged image will address a different type of client – showing the same media console topped with pictures, souvenirs, and flowers. This way, we see that the product is perfect for an artsy home interior.

#5. Offer Product Sets For Succesful Cross-Selling

Cross-selling is an effective marketing technique that along with up-selling is used for increasing revenue and retention. The main point of cross-selling is to make a customer not only buy the product he planned to purchase, but also get some additional items. It means the promotion of the whole set of products that complement each other – so that it would seem foolish not to shop for the whole look.

Realistic 3d modeling for lifestyle images allows one to sell product sets without effort. 3D Artists can create top-notch 3D models for all the decor pieces and create different looks in various settings for the same piece. One item, totally different images, each having its own atmosphere – and therefore appealing to different types of shoppers. Customers will be only too glad to get a stylish look without having to ask for advice or look through piles of magazines for inspiration.

When all’s said and done, the benefits of 3D modeling for product lifestyle images are easy to outline: realistic and high-quality pictures, quick results, an outstanding context for imagery, and an opportunity to save lots of money. This means having more resources for promotional campaigns and getting more time for things that really matter, while 3D Artists work their magic. Moreover, owing to unlimited creative possibilities of 3D modeling and rendering, Marketers can make their visual materials really stand out from the competition – and attract more customers.

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Want to make your marketing campaign as productive as possible and boost sales? Use CGIFURNITURE product rendering services and get top-notch visual materials that will speak to your target audience.

Paul J. Parker

Sr. Digital Marketing Specialist at CGIFurniture

More than anything, Paul loves when the ad campaign shows higher ROI than anticipated. His other passions include playing basketball with friends, street-art, and cooking delicious vegan desserts and sweets.