3D FURNITURE VISUALIZATION

3D furniture visualization is a very effective way of getting enticing visuals for all kinds of ads. Photoreal 3D product rendering replicates every important detail: material quality, unique design and utility perfectly so that companies get a powerful tool to attract customers with. But how is this gorgeous furniture visualization created? Today we explore the 3D modeling and rendering process step-by-step, using our recent kitchen counter and sink roomset project as an example. Let’s get into it!

5 Stages of a 3D Furniture Visualization Process

The average process of creating a 3d furniture visualization consists of 5 key steps. It starts with 3D modeling the main product, in this case, a kitchen counter. Then, 3D artists set a scene that could be ready-made or made from scratch. In our case study, the scene was a kitchen furniture set and some interior in the background. The next step is applying textures and setting materials on all 3D objects in the scene, including the main one. After that, 3D artists set cameras and lighting to make everything look as photorealistic as possible. Last but not least, the rendering process with all the right settings and post-production in Photoshop if needed. That’s it! Now, let’s get into the details.

#1. Make a Bare Polygon Model

After the studio receives item references, the 3D modeling team gets to work immediately. First, 3D artists create a 3D model, initially a chunk of blank polygons. The next step of 3D furniture visualization is adjusting the camera angle to showcase the product from the best POVs. In fact, 3-5 best shots are more than enough to demonstrate all selling points of any merchandise, including furniture.

#2. Set a 3D Scene

A good lifestyle image is half about the product and half about the scene. Realistic product rendering has to create organic context for merchandise while keeping the product in the center of the an image, which is a subtle art. In this 3D furniture visualization the sink and counter are located in a kitchen and thus some appropriate elements are just begging to be added – a well-defined cooking section, lots of cupboards and drawers, a fridge and an oven. All that makes a potential customer immediately think how the sink can fit their kitchen.

#3. Define Light Sources

After creating the 3D model of the product and setting POVs, next important step of 3D furniture visualization is placing and adjusting light sources. Lighting is very often the key element of roomset composition which makes or breaks a picture, so it requires careful placement and editing. A lot depends on the type of furniture and what kind of room it is located in – should light be warm or cold, natural or artificial, direct or dispersed? Less prominent lamps are also tweaked to perfection – nothing sticks out like sore thumb in a professional 3DS Max furniture rendering.

#4. Texture The Objects

In the next step white “skeletons” are given “skin”. Texturing is also a crucial part of 3D furniture visualization process, since every texture has to look natural and accentuate the material quality of items. Surfaces like counter tops or lamp covers can be reflective, which also factor in the meticulous tweaking of the visualization.

#5. Add Extra Decor Elements And Run Images Through Photoshop

The majority of 3D furniture rendering process is done, so 3D artists add some decor elements to solidify the context for visual storytelling purposes and set the scene to render. Then, after the pictures are done they are sent to Photoshop specialists who run color correction and add a few special effects on top to create an eye-candy of a 3D visualization.

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This is how 3D furniture visualization is done – no magic, but pure skill and hours of hard work of 3D Artists. The result is always impeccable and gorgeous – images that are waiting for you to use as customer magnets. Do you want to learn for how much you can get your visual masterpieces for an impactful marketing campaign? Check out our product rendering cost options and contact us via CGIFURNITURE website.

Max Kharchenko

Senior Account Manager

An ultimate problem-solver and skilled negotiator, Max provides first-class advice to clients. He is an extrovert, a dog person, and a sheer pleasure to talk to. In his spare time, Max enjoys playing basketball and watching Netflix.