3D Configurator for Advertising:

Product images are the main tool used both in classic advertising and ecommerce. Up till a short while ago, they were created with just traditional photography and post-production in programs like Photoshop. 3D wasn’t regarded as a viable option for a long time, but nowadays it is vital to producing effective promotional materials.

This useful tool, at its core, is a technology that allows customers to interact with the merchandise and customize it in real time inside the virtual space. As a 3D modeling company, we can tell you all about the ins and outs of utilizing 3D configurators in your marketing campaigns. Let’s dive in!

#1. Understanding the Benefits

First and foremost, manufacturers must understand the advantages of a 3D configurator for advertising. According to statistics, 66% of customers have said that this interactive tool has increased their confidence in the purchase. That’s because shoppers can view the item from every angle and customize it so that the product meets their specific requirements.

The 3D configurator can also be integrated into AR applications, so people can visualize how a product would fit into their living spaces. The immersive nature of this technology leads to a unique and memorable shopping experience. And so this approach results in a higher conversion rate, and fewer returns and significantly improves the brand’s credibility.

#2. Choosing the Right Products

Although many industries can benefit from using 3D configurators in advertising materials, for some of them this technology is more suitable. Furniture retail is a great example. Choosing the right option for a couch or a table to fit in the interior is a difficult task to accomplish without a detailed inspection of the product. A 3D configurator acts as a fantastic solution to this issue, as a person doesn’t need to visit a physical store to look at the furniture item. The same can apply for instance to the fashion industry.

Additionally, incorporating this tool can benefit industries, that specialize in producing complex products with intricate features. Take, for instance, car manufacturing. A 3D configurator can break down a car into individual parts, that are fully customizable and interactive. This result is an easy-to-understand presentation of a sophisticated product.

#3. Integration with Advertising

But how to utilize a 3D configurator for advertising? As this tool’s main aspect is a 3D product model, it can be easily made into 3D animations that can be used for ads. They might show how the customization process works and thus entice the viewers to visit the brand’s website. These same promotional videos can be posted on various social media accounts. And after that followers can share these advertising materials, further increasing the brand’s reach.

#4. Showcasing Flexibility

The adaptability of 3D configurators greatly enhances the advertising process. When the viewers see that they can get access to a wide range of customization options, they are more likely to visit the brand’s website. That’s because it shows the business’s desire to provide clients with personalized shopping experiences.

Product 3D configurator’s flexibility also helps to produce dynamic visuals for marketing materials. The traditional product video can be changed into 3D animations of the item, changing its design options. What’s more, those visuals can be utilized across various advertising channels like emails and landing pages.

#5. User-Friendly Interface

It’s important to keep in mind, that the interface of the interactive 3D configurator should be easy to use and accessible to everyone. Most users would just leave a website if it’s not straightforward. A user-friendly interface is intuitive and requires no additional explanations on how to use it. Viewers should be able to achieve what they want with no trouble and in the shortest time possible.

Furthermore, brands should optimize 3D configurators for mobile use. As the number of customers who are using their phones for online purchases steadily grows, it would be wise to consider this while planning the advertising strategy to reach a wider audience.

#6. Case Studies

Adopting 3D configurators in e-commerce is a growing trend. Many industry giants have already incorporated this interactive approach into their websites.

IKEA planner, for instance, provides users with an intuitive furniture configurator that they can use to create the perfect interior. It also offers the subtotal cost of the items, so that users can keep the expenses in check.

Nike is another prime example of the effective utilization of 3D configurators. They offer an interactive interface that allows buyers to customize every detail of a pair of sneakers. This way Nike can provide a customer with a personalized product that will certainly stand out.

Both of those businesses have noticed a significant rise in the conversion rate after implementing 3D configurators, as the customers are much more confident in their purchases this way.

#7. Metrics and Analytics

Last but not least, it can be extremely helpful to analyze the performance of their 3D configurator for advertising. Some useful insights a brand can glean from the analytics include: how much time an average user spends on customizing an item, what are the most popular options for the particular product, and what is a common path a customer takes while using a configurator. By studying their customers’ behavior, businesses can better understand what features resonate with the audience the most and refine those to provide a better shopping experience.

As you can see, it’s exceptionally beneficial to use a 3D configurator for advertising. One of the main reasons for that is the ability to provide customers with the perfect version of the product for them. This results in a much more personal connection with the clients, further elevating the brand’s success.

Want to elevate your marketing materials with interactive technology? Use our professional 3D modeling services and get a 3D configurator for advertising asap!

Ian Diev

Content Writer, Editor at CGIFurniture

Ian loves writing about innovative 3D technologies and their impact on product design and marketing. In his spare time, he makes indie music, watches obscure movies, and cooks culinary masterpieces for friends.

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