PRODUCT RENDERING FOR FURNITURE DESIGN

Product rendering is quickly gaining popularity among furniture producers. There are a number of reasons for it: it’s convenient, cheaper than photography and is more productive than traditional means. However, main thing 3D visualizations are prized for is their ability to connect with customers and provoke emotional response. Also contrary to photography, CGI is fully controllable and customisable – it’s possible to tweak it to suit every clients’ whim.

There are several uses of 3D product rendering to improve sales. This time we’ll focus on emotional marketing. Here are 7 ways of enticing customers with 3D images!

#1. Create Visuals For Your Products With Different Themes And Moods

The easiest way to provoke emotional responses from viewers is tonal shifts. A sofa, for example, can be seen as inviting or sleek based on lighting and color overlays. Product rendering can quickly create variants of the same merchandise – make use of every sentiment “flavor” with little effort.

#2. Use 3D Animation For Product Presentations

Product rendering is not limited to static images. 3D animation has gone far from the first CGI cartoons and is capable of naturally moving photorealistic objects in living environments. It has a multitude of uses: timelapses, fly-throughs, 360-degree views and much more. This kind of promotion will certainly impress potential customers!

#3. Place Products In Context

Internet marketing sets several bars for advertisers. No longer can you rely only on still shots with plain backgrounds – merchandise needs context so that customers understand how it will fit in their everyday life. Product rendering doesn’t require real props, which is the case with traditional photography. Moreover, this way it takes less than a day to create a fully reusable environment for your goods. As a result, clients are satisfied and you have saved up on ads for next season – a win-win situation.

#4. Use VR And Panoramic Views For Product Promotion

VR revolutionised visual entertainment medium with breathtaking immersion and interactivity. But it requires a CG environment to function – and this is where 3D product photography comes in. Virtual reality would allow customers not just to see, but also touch the merchandise and how it can integrate in their homes. 360-degree panoramic view can be also used for stunning effect. Combine them – and it will blow clients’ minds!

#5. Show Creation Process Or Breakdown Of Product Layers

Material quality or level of craftsmanship are sometimes defining factors to convince customers to buy your furniture. Product rendering works wonders for this kind of imagery. 3D objects can be constructed and deconstructed individually layer by layer and part by part. Resulting pictures can show every detail of your merchandise. “Show, Don’t Tell” principle at its finest.

#6. Implement Interactive Product Customization

VR is one way of making customers’ experience interactive. Another method is to allow them to customise the item they are interested in, but don’t find “vanilla” design appealing. Let them choose from a number of ready pre-made elements. Remember that product rendering can produce multiple iterations of the same item? Well, here is a good example of how this handy feature can be used. And again, all that client needs is a gadget and access to online catalog or database. With a push of a button they can personalise their future purchase, guaranteeing a successful deal.

#7. Tailor Image Quality To Social Media Standards

Social media are the new hot marketing battleground due to the astronomical number of users. Over time it had developed certain image quality standards that all advertisers have to stick to. To put them in a nutshell, all pictures have to be Instagram-worthy. There is a cutthroat rivalry between product rendering and classic photography, since both can produce 4K Ultra HD images. But the former has undeniable advantages: it allows adding lighting and shooting from angles that are impossible to recreate in reality, and can simply pump out visualizations in bulk. Analytics show that slowly, but surely, CGI will overcome the opponent in this struggle, unless photographers come up with something radically new!

Download CGIFURNITURE price guide and learn the costs of top-tier 3D visualization projects of different scales!

See our pricing

If you are looking for ways to successfully improve your business, 3D product rendering is a great solution. It is versatile, constantly evolving and a cheaper alternative to photography. Consider starting today: get your first photorealistic CGI promotional materials with our 3D rendering services!

Ana Wayne

Content Writer, Copywriter

Ana loves writing about CGI technology in product and interior design. She swears by mid-century furniture style, soul music, sci-fi movies, and loves tasting delicious street food when traveling abroad.