On oversaturated with all kinds of data Internet, any motion visual such as videos or animations draws more attention to the goods than static product visualizations or photos. And of course, for online retail, the more emotional and immersive product animation services are, the better. Therefore, catchy photorealistic 3D animation will hold prospects’ eyes the most which lead to more interest in the product.
With product animation, marketers and online retailers can promote new items, as well as reenergize the goods from older collections and increase their sales. The key to the successful usage of product animation services is to find the most effective ways to utilize them. Here are 7 key reasons to use 3D animation to boost leads and sales.
#1. Product Animation Contributes to Increasing Brand Awareness
Brand awareness is the marketing measurement of how much customers recognize a brand, its products or services, and how much they know about them. Consumers’ awareness of the brand has to include positive perceptions of the features that distinguish the product from its competition.
One of the biggest advantages of product animation services is that they provide very informative video content. According to statistics, 96% of customers say they watch explanatory promo videos to learn more about a product or service.
Such product animations as feature videos explain the item’s features in detail. Assembly and installation videos showcase all the functions of the product and the process of setting it up. How-to-use videos demonstrate how to use the item the most effectively. In addition, close-up and break-apart videos help retailers to show furniture characteristics in photoreal quality and emphasize the unique design.
Thanks to product animation services, customers get basic information about the goods in the most conceivable and entertaining way. In the case of furniture, they can evaluate the quality of furniture design and start recognizing it more and more in the future. It also helps with a more informed purchasing decision that leads to fewer products returned and good feedback.
#2. Product Animation Services Help to Create Outstanding Listings for E-Commerce
Online stores are full of listings with product photos from many angles but it is not enough to examine the product thoroughly. Modern buyers expect sellers to provide various visual materials for listings — close-up and detail views, 360-degree spins, videos, and so on.
What makes product animation stand out is that it not only shows the exterior design of the product but its interior, what parts it consists on, its inner structure, and its assembly. If retailers and marketers provide the opportunity to learn all the information from just one animation video, buyers will most likely trust this product, hence, prefer it to all other offers.
#3. Product Animation Services Provide Engaging Content for Various Marketing Channels
The easiest way to engage and interact with potential customers is through social platforms. That’s why so many businesses pay so much attention to them and invest tons of money in developing social media strategies. So, what role do videos in general and product animation in particular play in this?
3D product animation works perfectly for promoting goods or services on social networks. There are lots of different ways to use it on Instagram and Facebook. For example, retailers and marketers can publish animation in posts, use it in ads, as well as upload videos to Insta and Facebook Stories with a direct link to the store, hashtags, and funny emojis. On top of that, product 3D animation is ideal for contests that engage the existing audience and attract new followers. It also works with influencers — bloggers and Instagrammers — who can make a video review of the product and use vivid 3D animation or video effects in it.
According to Animoto, YouTube is the #1 purchase driver on social media which has more than 2 billion viewers daily. Therefore, building up the audience on YouTube often becomes a game-changer for brands and retailers. Moreover, it’s a free platform which means to go big there, you just need to be creative and invest some time and effort in making unique relevant content.
On top of that, YouTube is promoting videos with the help of recommendations that the platform generates automatically. One just needs to learn a bit more about the algorithms and SEO to make it work. It also offers the option of paid ads for those brands that want to accelerate effective results.
There are several other big VOD platforms that work similarly to YouTube and allow brands to promote their products using videos and animations. Among them are Vimeo, Wistia, Wowza, etc.
Using product animation services for TV promo and advertising is hard to overestimate. Marketers and retailers can order 3D product animation to add nice music and professional voiceover and use it as a commercial video ad. Alternatively, it could also become a part of bigger video material — an interview, a review or a comparison between several products.
#4. Product 3D Animation Evokes Customers’ Emotions and Builds a Connection with the Audience
Through 3D product animation, one can tell inspiring stories and create a unique connection between the product and the audience. After identifying the target audience, their needs, and their dreams, it becomes easy to create a story they can relate to that will shake them to the core.
For that, place the product in an environment that could mean something to the customer and evoke their emotions — a cozy home, a respectable office, a high-end spa, and so on.
Walkthrough and flythrough 3D product animation will make an indelible impression on buyers who intuitively follow the actions on the screen. Therefore, simply watching the video, customers will get a sense of adventure and immersion into an exciting lifestyle they could be a part of.
Using 3D product animation services, buyers can look closer at the product and examine its materials and design details. Watching the video of a room set, they immerse into the atmosphere of the room, see how the furniture fits there and realize how the space is transformed by the product. Animation not only brings buyers closer to the experience of offline shopping but it shows them the future — how the object is used and how it fits into the interiors of their dream.
#5. Product Animation Services Influence E-Commerce Website Conversions
Product lists and pages are the ones videos are used the most for, however, a good e-store website has a lot of videos, gifs and animated banners everywhere buyers can look at. The reason is that any motion catches their attention like nothing else.
According to Eye View statistics, landing pages with videos increase website conversion by 86%, so investing in awe-inspiring animation for landing totally makes sense. As for the plot of the video, it may vary. This could be the showcase of the company’s highlights or iconic products of a legendary brand, as well as a promo of a new collection. Consider this — the landing page is where all PR materials and ads lead, therefore, it’s crucial to invest in the imagery that prospects see first.
Many companies start a blog on their website to promote products and services but how interesting it is? To significantly increase the conversion of the site, one needs to publish truly useful articles, SEO-optimize them and select only high-quality visual content for the blog. For example, if there’s a blog post about creating an iconic furniture piece, it could be illustrated by step-by-step production animation.
#6. Product Animation is a Valuable Asset for Cross-Selling Strategies
The idea of cross-selling is simple and elegant — you can show several products in one mind-blowing video and viewers will get a burning desire to purchase more or even all products from the video. Watching high-quality immersive product animation, buyers realize that they’d like to recreate the same comfort and mood at their homes too. To achieve this, customers could choose to surround themselves with products that match and complement each other, especially if such sets of items are highlighted in the video. As a result, furniture retailers and marketers introduce a wider range of their products to customers, using just one 3D animation.
#7. Animated Product Videos Work Perfectly for Recommended Content Features
The related or recommended content feature is an algorithm that shows users content based on their previously watched content and purchases. This is a perfect marketing tool that doesn’t require extra money and effort. And it works perfectly well with video content. Just look at TikTok!
Videos are especially good for such a feature because most VOD platforms are based on it. Take YouTube, for example. Users get whole playlists of videos recommended based on what they have watched before. The same goes for Instagram and other social media that support video format — the algorithm recommends reels to its viewers automatically. It selects them based on the viewer’s interests, topics, and latest reactions, so, most likely, users will like the suggestion and follow the flow of videos. As a result, a person who planned to watch just one video usually goes by watching related ones one after another without even realizing it. Therefore, potential customers discover more products related to the one they are interested in.
However, filming just one video takes a lot of money and time as you need to rent a studio, hire a production team, pay for shooting and editing, etc. CG studios offering 3D product animation services, on the other hand, provide photorealistic video without any of these efforts on the client’s end. And they can come up with any concept with no limits!
Product animation services open a window to new opportunities for online retailing — immersive product videos boost website conversion and social media involvement, provide eye-catching storytelling about a product and a brand, and sell more with related content and cross-selling. Moreover, on the Internet, the most engaging content spreads by itself. Just put a little effort into developing successful creative ideas and invest in striking animation services — such video content can become viral and make a profit without additional advertising costs.
Ready to try animated video content in your marketing campaigns? Order our product animation services and you’ll get jaw-dropping product videos that will increase leads and boost sales!