On oversaturated Internet, any motion imagery such as video or animation draws more attention to the goods than static product visualizations or photos. And of course, for online retail, the more emotional and immersive product animation services are, the better. Therefore, catchy photorealistic 3D animation will hold prospects’ eyes and provide conversion growth.
With product animation, marketers and online retailers can promote new products, as well as reenergize items from older collections and increase their sales. The key to the successful usage of product animation services is to find the most effective ways to utilize them. Here are 7 key reasons you need 3D animation to boost sales.
#1. Product Animation Services Increase Product Awareness
One of the biggest advantages of product animation services is that they can show the product in action, hence, convey its functionality. According to statistics, 96% of customers say they’ve watched an explainer video to learn more about a product or service. Such videos and tutorials and how-to-use animation perfectly show all the functions of the product and explain the process of assemblage and installation of the furniture.
In addition, close-up and break-apart videos help retailers to show furniture characteristics in photoreal quality and emphasize the unique design.
Thanks to product animations services, customers can evaluate the quality of furniture upholstery, joints, and structural components — the framing, mattress, handles, shelves, etc. Moreover, retailers and marketers also benefit from animation – in turn, they can demonstrate all the detailing without deconstructing the actual object.
#2. Product Animation Services Make Outstanding Listings for E-Commerce
Online stores are full of listings with product photos from many angles but this is not enough for spoiled modern buyers. They expect sellers to provide various visual materials for listings — close-up views, products from different angles, videos and so on. Customers don’t want to read descriptions and are too lazy to even scroll through all the photos. If retailers and marketers provide the opportunity to learn all the information from just one animation, buyers will most likely trust this product, hence, prefer it to all other offers.
#3. Product Animation Provides Engaging Content for Various Marketing Channels
3D product animation works perfectly for promoting goods or services on social networks. There are lots of different ways to use it on Instagram and Facebook. For example, retailers and marketers can publish animation in posts, use it in ads, as well as upload video to Insta and Facebook Stories with a direct link to the store, hashtags and funny emojis. 3D product animation is ideal for contests that engage the existing audience and attract new followers. It also works with influencers — bloggers and Instagrammers — who can make the review the product and use vivid 3D animation along with their own video.
According to Animoto, YouTube is the #1 purchase-driver on social media that has more than 2 billion viewers daily. Therefore, building up the audience on YouTube often becomes a game-changer for brands and retailers. Moreover, it’s an absolutely free platform and to go big there, you just need to be creative and invest some time and effort in making unique relevant content.
On top of that, YouTube is promoting videos with the help of recommendations that the platform generates automatically. Surely, it also offers the option of paid ads but provides the golden opportunity to be seen and heard for free, at the same time.
Using product animation services for TV promo and advertising is hard to overestimate. Marketers and retailers can order 3D product animation to add nice music and professional voiceover and use it as a separate video ad. Alternatively, it could also become a part of bigger video material — an interview, a review or comparison between several products.
#4. It Evokes Customers’ Emotions and Builds Connection with the Brand
Through 3D product animation, one can tell inspiring stories and create a unique connection between the product and the audience. After identifying the target audience, their needs and dreams, create a story they can relate to that will shake them to the core.
For that, place the product in that environment that could mean something to the customer and evoke their emotions — a cozy home, a respectable office, a high-end spa and so on.
Walkthrough and flythrough 3D product animation will make an indelible impression on buyers who intuitively follow the actions on the screen. Therefore, simply watching the video, customers will get a sense of adventure and immersion into an exciting lifestyle they always dreamed of.
Using 3D product animation services, buyers can look closer at the product and examine its materials and design. Watching the video of a room set, they immerse into the atmosphere of the room, see how furniture fits there and realize how the space is transformed by the product. Animation not only brings buyers closer to the experience of offline shopping but it shows them the future — how the object is already used and perfectly fit into the interiors of their dream.
#5. Product Animation Services Boost Website Conversion
According to Eye View statistics, landing pages with videos increase website conversion by 86%, so investing in awe-inspiring animation for landing totally makes sense. As for the plot of the video, it may vary. This could be the showcase of the company’s highlights or iconic products of a legendary brand, as well as a promo of a new collection. Consider this — the landing page is where all PR materials and ads lead, therefore, it’s crucial to invest in the imagery that prospects see first.
Many companies start a blog on their website to promote products and services, but how interesting it is? To significantly increase the conversion of the site, one needs to publish truly useful articles, SEO-optimize them and select only high-quality visual content for the blog. For example, if there’s a blog post about creating an iconic furniture piece, it could be illustrated by step-by-step production animation.
#6. Product Animation Is in an Asset for Cross-Selling Strategy
The idea of cross-selling is simple and elegant — you can show several products in one mind-blowing video and viewers will get a burning desire to purchase more or even all products from the video. Watching high-quality immersive product animation, buyers realize that they’d like to recreate the same comfort and mood at their homes too. To achieve this, customers could choose to surround themselves with the products that match and complement each other, especially if such sets of items are highlighted in the video. As a result, furniture retailers and marketers introduce the wider range of their products to customers, using just one 3D animation.
#7. Product Animation Services Work Perfectly for Related Videos
Related videos are a perfect promo pitch that doesn’t require extra money and effort. Since it’s a series of different videos of various products combined into one playlist, YouTube recommends it to its viewers automatically. The platform selects them based on the viewer’s interests, topics and latest reactions, so, most likely, users will like the suggestion and follow the flow of videos. As a result, a person who planned to watch just one video usually goes by watching related ones one after another without even realizing it. Therefore, potential customers can discover more products and services.
However, filming just one video takes a lot of money — on renting a studio, hiring a production team, shooting, and editing. 3D product animation services, on the other hand, provide photorealistic video without any of these expenses. This way, marketers can order not one but a bunch of animations for the same budget.
Product animation services open a window to new opportunities for online retailing — immersive product videos boost website conversion and SM involvement, provide eye-catching storytelling about a product and a brand, and sell more with relayed video and cross-selling. Moreover, on the Internet, the most engaging content spreads by itself. Just put a little effort into developing successful creative ideas and invest in striking animation services — such video content can become viral and make a profit without additional advertising costs.
Ready to try 3D animation? Order our product animation services and you’ll get jaw-dropping animation that will boost product promo and increase your sales!