Promotion Online:

It’s no secret that today, most businesses aim to establish a strong online presence. To put it into perspective, in 2020, an estimated 2.05 billion people—about 25% of the global population—were expected to shop online, according to Oberlo, the parent company of Shopify. Thus, an effective and powerful online promotion of products is always on point. 

In the highly competitive world of furniture production and sales, retailers and marketers need a strategy that sets them apart from their rivals. Arbitrary promotions like offering 35% off just because an item looks appealing rarely lead to a successful product launch. So, how can you do it right? Here are 5 effective ideas that can provide a competitive edge for those who implement them.

#1. Create Awareness And Hype 

Online promotion of a new product can start with a pre-launch phase. For instance, marketers often use pre-launch teasers to capture the interest of potential buyers. Platforms like social media, official websites, landing pages, and online communities are ideal for this purpose. Building excitement around the product, both before and during the launch, is key to increasing brand awareness and generating buzz across the internet.

There are a lot of strategies to do it. Here are a few of them: drive traffic to a landing page, explore Facebook, and then forward that traffic to a website. Or, generate brand awareness campaigns on Facebook and Instagram and redirect this online promotion effort to your Amazon’s listings. 

#2. Utilize Social Media Intensively

Instagram is an ideal platform for online promotion and product launches, with over 25 million companies using it for marketing today. Its strength lies in reaching a highly targeted and engaged audience, often at a lower cost than traditional paid advertising. As a visually-driven platform, Instagram excels at tapping into emotions through humor, memes, and relatable content—perfect for going viral and drawing users to a brand’s account, where product launch information awaits. Additionally, hashtags are incredibly powerful for increasing visibility and expanding reach.

CG images are ideal for stories, an “ephemeral content” that takes the digital world by storm. It is disappearing content that lasts a very short time, but that’s the point! Besides, 3D images are perfectly suited for various content formats, such as single images, Canva designs, or carousels. Additionally, they tap into powerful emotions like FOMO (fear of missing out), driving higher engagement and expanding reach.

Another kind of content that makes sense when doing an online promo on Instagram is shoppable posts. Once followers get interested in the company’s business profile thanks to the manipulations described above, they can buy items with less friction. These posts are all about providing a seamless shopping experience. 

#3. Use Stellar Visuals For Any Promotional Platform

According to Social Media Examiner, 80% of marketers use visual content in their SMM campaigns. Herewith, promo photos are being replaced with high-quality, realistic computer-generated images. This kind of content is way more cost-efficient, much faster to get, and leaves room for creativity. Any message, idea, emotion or feeling can be conveyed through CGI. For example, a nice ottoman can be introduced into a home design scene or multiple ones thanks to lifestyle shots for furniture. Or, vice versa, to showcase the object’s functionality, it can be shown in a single 3D silo shot. 

What’s interesting, according to Global Web Index, a quarter of virtual reality users think that it represents huge opportunities for online promotion. This 3D technology is widely used by IKEA to showcase the goods from many angles and help buyers envision them in their real-life living spaces. 

#4. Collaborate with Influencers 

Influencers are usually authentically “bonded” with their audience and often seen as a trusted source of information. For marketers, the collab with them can bring about bigger brand awareness and interest. In fact, according to Expert Voice, 82% of people are more likely to buy a product after the influencer’s recommendation. 

Influencers can create significant buzz around a product’s promotion and pre-launch, while also boosting the credibility of the selling platform. These influencers may include bloggers, vloggers, social media marketers, or any industry figures with a large following and strong online presence. Brands often provide them with perks, but in the long run, both parties benefit from the partnership, making it a win-win.

#5. Explore Guest Posting And Quora

First, retailers and marketers can distribute promotional blog articles across targeted platforms to maximize visibility. Additionally, online promotions can be highly sales-driven through guest posting or writing on platforms like Quora. By leveraging relevant e-magazines, blogs, and media outlets, brands can post both sponsored and free articles about product launches.

Quora, in particular, offers a unique opportunity, as users are not only seeking answers but also discovering new products. Its demand-driven nature allows marketers to directly address the audience’s informational needs with their products. In short, Quora is a powerful channel for increasing brand awareness, distributing content, and amplifying reach.

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Successful online promotion is a matter of solid “omnipresence” in Internet spaces. It comes as a result of brand awareness tactics via social media, influencers’ platforms, guest posts, content distribution channels, etc. Equally important is delivering the message with compelling 3D visual content. Not only does it offer endless opportunities for creativity and customization, but it also significantly reduces costs on ad materials while amplifying the impact of any marketing campaign.

Willing to level up your product launches by using unique visual content? Discover our 3D rendering services! They are designed to make your product stand out in the crowd of counterparts with exceptional imagery. 

Valerie Adams

Content Writer, Editor

Valerie loves writing about CGI in advertising, product design development, and swears by 3D printing technology. In her free time, she enjoys attending music festivals and art events around Europe.