Office Furniture Rendering

How To Use It for A-Class Visual Promo Content

When it comes to office furniture, manufacturers tend to produce as many designs as possible for all types of offices. Therefore, brand marketers need tons of top-notch images of each item in all variations. By choosing traditional photography, they foredoom a company to large expenses on imagery. To get high-quality pictures, they must rent a studio and backgrounds, hire transport and movers, as well as pay a photographer and stylist. 

Office furniture rendering, on the other hand, is a digital solution that doesn’t require any of those costs. Using 3D services, CG artists from a 3D rendering company can expand the variety of design options and provide photorealistic images at the same time.

However, even 3D visualization can’t help out with the lack of creativity. Let’s be honest, most office furniture design renders don’t catch buyers’ attention. Some brands simply don’t know how to make visuals that sell a lifestyle and not just a bunch of chairs and tables. And when promo imagery is not effective, prospects simply scroll through such ads and listings without having a quick glance. 

So, how to make office furniture rendering pop? Here are 5 key tips on using 3D rendering for bombastic visual content!

#1. Experiment with Different Room Sets

Leather Furniture Set 3D Rendering

The biggest prejudice about office furniture is that looks too austere and official. Showcasing such furnishings in different spectacular room sets proves that those pieces could be diverse and multifunctional. For example, 3D artists can make office furniture renderings of the same set in both large and compact spaces. Such images show that furniture will work equally perfectly for a big corporation and a small firm. Also, 3D rendering of the same furniture collection in minimalistic and industrial interior styles can prove its universality.

First-class 3D studios have libraries of ready-made 3D room sets. Therefore, marketers and CG artists can select several scenes that complement furniture the best and take different lifestyles. As a result, using ready-to-go backdrops helps to make versatile office furniture renderings and saves the manufacturer money and time.

#2. Demonstrate All Office Furniture Designs

3D Visualization for Wooden Office Furniture

3D technology allows CG artists to create as many design options as possible from just one 3D model. Using office furniture rendering software, they can easily replace and transform any solid furniture parts, as well as change the color and texture of the upholstery.

Some of those changes take only a couple of minutes to do. Therefore, 3D artists are able to make office furniture renders for the entire collection in a short time. Thus, marketers can get eye-catching photoreal imagery for catalogs, ads and SMM without extra effort and expenses.

#3. Take First-Class White Background Photos from Different Angles

A Soft Furniture Piece on a White Background

White background photos are a must for catalogs and e-commerce listings. Some platforms, such as Amazon, simply don’t accept brands’ applications without product photos on a white background. Therefore, it’s a crucial job that marketers can’t avoid — they need to find the most effective and cost-saving method to get those photos.

Office furniture rendering services allow taking white background pictures in a quick and convenient way. With CG, there’s no need to set light for every shot, adjust the camera and arrange objects physically. A 3D artist can use the same camera settings and well-regulated light to shoot all items. Therefore, they simply replace one 3D furniture piece with another to get first-class pictures – it couldn’t be easier!

#4. Use Photoreal Office Furniture Rendering for VR and AR Apps

A Big Wooden Table and Leather Chairs for an Office

There are so many shopping apps today where you can not only examine furniture pieces, using VR or AR goggles and helmets but assemble your own office furniture set and order it at once. No doubt, this is an effective and cutting-edge option that every manufacturer needs to try.

However, traditional photography doesn’t work for virtual and augmented reality – only 3D models do. To get stunning 3D furniture pieces for VR and AR, 3D artists create a 100% photorealistic low-polygonal model of a product. Such types of 3D models provide high-quality imagery but take less time for apps to render. Thus, prospects can “try on” new furniture via VR app while being in the office – to see it will fit into their place.  

#5. Get an Interactive Furniture 360 View Model


    Another solid benefit of 3D rendering is that allows you to create motion solutions, such as a 360 view of a product. It’s a photorealistic 3D model that users can rotate on their own and examine from all sides. Using a 360 product view, prospects can inspect items online in a way that is close to the actual shopping experience. 

    With this option, buyers get a chance to evaluate the design and convenience of office furniture pieces without visiting the brick-and-mortar store. No surprise interactive furniture 360° view is an ideal addition to online catalogs and listings, product pages and SM marketing. So level up your office furniture marketing with CGI.

    Download CGIFURNITURE price guide and learn the costs of top-tier 3D visualization projects of different scales!

    product rendering price

    Office furniture rendering works perfectly for product presentation and promo. A well-reputed 3D studio can make any type of eye-catching lifestyle images, top-notch product photos on a white background, as well as a photorealistic 3D model for VR and AR. On top of that, 3D solutions provide both static visualizations and interactive 360 product views.

    Need stunning visual content for promo and sales? Try our 3D rendering services and we will make photoreal office furniture rendering at a reasonable price!

    Irene Lewis

    Content Writer

    Irene is a content writer. She previously worked for interior and chess magazines. When not writing articles, Irene finds great pleasure in collecting Star Trek memorabilia, reading Medieval poetry and playing banjo.

    3D product rendering or 3D product visualization is the process of making 2D imagery based on 3D models and scenes. To create a 3D product rendering, CG artists use different 3D software – 3ds Max, Artlantis, Rhinoceros, Lumion, etc. The final result of 3D rendering is a photorealistic image of a product that is indistinguishable from traditional photography.

    CG studios provide both static and motion solutions. In terms of still images, they can make a product photo on a white background and lifestyles or roomsets. As for motion options, they create product animation and a 360 product view.

    White background photos of a product are vital for e-commerce. According to the rules of some online shopping platforms, such an image is mandatory – a brand simply can’t post a listing without it. In short, it’s a basic type of product photo for any catalog.

    360° view is a 360-degree spin of a 3D model of a product that is widely used in e-commerce. To create a smooth 360 product view, CG artists make 36 or more renderings of an item from various angles and combine them into a loop. Buyers can rotate the model themselves, using a mouse and touchpad on a computer, or by scrolling with the finger on a smartphone’s screen.