It’s not a secret that presenting a product in the best light is incredibly important for the furniture industry. Producing the right visuals for this goal, however, has proven to be quite a challenge. In the digital age, computer-generated imagery (CGI) has emerged as a life-saver for marketers, reducing the expenses on advertising materials while providing brands with consistent and visually appealing content.

Wondering what the process of using CG tools for marketing entails? In this article, our 3D rendering company will tell you all the ins and outs of how to present product features with the help of CGI. Let’s dive in!

#1. Understanding Your Product

Understanding and Analyzing Product Features

The very first thing you should do before working on product presentations is analyze your merchandise in depth. Explore all its features and functions to find the unique ones that make it stand out from the crowded market. These attributes should be the focus of your marketing campaign.

After identifying the key features, your next step should be research of the target audience. Find out the needs and wants of your potential clients, as the effectiveness of your presentations will depend on how relevant your product is. Marketing materials should always resonate with the buyers’ preferences.

#2. Storyboarding

Planning the Sequence of Product Presentation

To connect with the audience, visual product presentations have to be coherent. They can’t be just a random collection of clips or images. You already found out the unique selling points of your product and clients’ preferences, now you have to consider in which order you will present those features.

Planning this sequence is essential for ensuring that your message is communicated effectively and captures the fleeting attention of the audience. Providing your customers and clients with a clear and informative product presentation will help your marketing efforts immensely.

#3. Realism and Detailing

Realism and Detailing of CGI for Product Features Presentation

At this point, a question arises — how to present product features successfully? Here’s where 3D technology comes into the picture. First of all, CGI can be used to achieve captivating and photorealistic product visuals. These high-quality marketing materials can accurately depict the colors, textures, and unique design elements of the furniture, which would enhance the customer’s appeal much better than a traditional photo.

One of the advantages of CGI presentations is also the ability to offer a much more detailed exploration of your product. You can integrate zoom-in capabilities, that allow people to examine all the intricate features of the furniture item up close and personal. This approach will present them with a deeper understanding of the product and its qualities.

#4. Interactive Presentations


    Next on the list of options for how to present product features are interactive and functional CGI demonstrations. One of the primary examples is the 360-degree product view. It allows potential customers to examine your merchandise from every angle, digitally simulating a realistic in-store experience. This level of interactivity engages the viewer and also results in a confident purchase decision.

    Beyond still images, these CG tools can also be used for dynamic animations of the product’s functionality. For instance, you can order 3D product explainer videos on how to assemble a piece of furniture. This will educate your audience and ensure them of the reliability of your product.

    #5. Customization Options

    3D Configurator for Product Features

    Among the other content ideas for products, why not consider using 3D configurators to provide your audience with personalized shopping experiences? This feature would fit into the furniture website perfectly, as it will present buyers with an option to visualize and experiment with different product variations, whether it’s adjusting materials, colors, or other specific features. Creating a memorable shopping journey for your customers will build their loyalty and set you apart from competitors.

    #6. Integration with Marketing Channels

    Integration of CG Product Presentations into Marketing Channels

    All of the CGI features listed above can be easily implemented into your brand’s online presence.

    A visually appealing e-commerce website is one of the most important aspects of a brand’s success. Your goal should be to captivate a potential buyer with stunning visuals from the first second they visit your page. Engaging and interactive features like configurators and 360-degree models can help you achieve just that. Besides these two options, our studio can create AR, virtual tours, and animations for your product that can be easily implemented into websites or mobile apps.

    Photorealistic furniture renderings can be used across various social media platforms to promote your business even further. Different snippets of 3D features from your website can also be posted to socials. This shareability of this type of content will increase the visibility of your brand and encourage more clients to visit the page and potentially purchase your products.

    #7. Accessibility and Compatibility

    Ensuring Compatibility of Product CGI on Every Platform

    An important thing to keep in mind, though, is accessibility. The audience engages with online content across many devices, including desktops, laptops, tablets, and, of course, smartphones. So, all of the 3D content on your website should be optimized and tested not only for desktops but for a variety of devices to ensure a seamless and convenient shopping experience on every platform available. And our 3D rendering company can help you with that! Just submit the requirements for the format of visuals and platforms on which you’re planning to use them, and we’ll provide you with the needed CG imagery.

    #8. Obtaining Customer Feedback

    Analyzing Audience Feedback to Improve Product CGI

    Testing out the product with 3D presentations can present you with valuable feedback. You can create various surveys to gather the buyers’ opinions on the product features, functionality, and visual appeal before its official launch. Analyzing the reviews will allow you to make adjustments, so the final release will be perfect for the target audience.

    Also, the feedback can grant you valuable insights into what type of images are more appealing to people, whether it’s luxurious interiors or minimalistic and practical designs, for instance. Using 3D product images that resonate with your target audience will demonstrate that your brand is committed to ensuring customer satisfaction.

    Tired of the same product pictures? Try a more engaging CG solution — 360° product view.

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    All in all, CGI is a fantastic tool for presenting your furniture. The diverse types of content it offers can provide customers with an informative, engaging, and personalized shopping journey. Hopefully, this article helped you understand how to present product features with the help of 3D technologies.

    Want to utilize outstanding furniture CGI in your brand’s online marketing? Use our 3D rendering services to get photorealistic visuals for your website and social media.

    Ian Diev

    Content Writer, Editor at CGIFurniture

    Ian loves writing about innovative 3D technologies and their impact on product design and marketing. In his spare time, he makes indie music, watches obscure movies, and cooks culinary masterpieces for friends.

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