Furniture Magazine

TOP-5 Media to Follow in 2021

Where do you go when you need inspiration and motivation? Usually, you turn to the community of like-minded professionals and experts in your field. For furniture manufacturers and retailers, this could be a furniture magazine and its online version that has a certain amount of subscribers and plenty of helpful content. But there are so many media out there that you might not know which furniture journal to choose as your go-to source. 

It’s important to note that furniture mags are not only about entertainment, they are also a great promo tool. To improve your business, you need to discover media that are useful for your particular market and advertise via them. But finding all those mags on your own can take too much time. Wouldn’t it be nice if someone made a convenient selection of the top furniture magazines in 2021? Say no more.

As a product 3D rendering company, we provide our clients with photorealistic CGI for their furniture. But being bloggers ourselves, we are also exploring furniture media for inspiration and networking, just like you do. In this overview, we want to share with you our 5 favorite furniture media we look up to.

#1. Furniture World

A Screenshot of a Furniture World Magazine First Page

Furniture World is an American furniture magazine with a history — they have been on the market for over 150 years and have a huge subscriber base in the US and Canada. On the FW website, you can find various sections, such as selected articles from the print magazine, a digital version of the mag, a forum, news, events, etc.

The Articles and the Digital Editions are perhaps the most useful sections on the website that any furniture industry expert might like. FW focuses on furniture retailers, managers, and brand owners so it offers a wide range of topics for them — finances, marketing, operation, sales education, and more. 

Due to the COVID-19, FW provides plenty of news and statistics, as well as opinions of analysts and experts on how furniture businesses can survive a lockdown. Since furniture and home products are not on the essential retailer list in the US, furniture sales are severely limited. With FW, all players from the industry can get the support and advice they need these days.

#2. Furniture Today

A Snapshot of a Front Page of a Furniture Today Magazine

Furniture Today is an American furniture mag that provides daily updates on industry news and events. They also have digital issues of the magazine on their website and a huge catalog of products from partners. All in all, we are impressed with how convenient the layout and search system are so you can find anything at a moment’s notice. Also, if you are interested in the local American markets, check out FT’s excellent analytical articles of Las Vegas, Atlanta, Tupelo, and High Point markets.

Besides articles, Furniture Today provides a lot of other informative and entertaining content in the Video section. It’s nice to see the editors paying attention to video materials and even sponsoring their own educational video workshops. Just click on the Home Furnishings Education Network table to get valuable experience and knowledge from the top leaders of the industry.

#3. Business of Home

A Sneak Peek of a Business of Home Furniture Online Magazine

Business of Home is a New York-based furniture magazine that provides daily news, events and articles on eCommerce digital marketing, business development, and more. BOH is also considered as a community of interior designers and furniture manufacturers, as their website has Job openings and a convenient E-catalog of furniture brands.

Of course, BOH publishes their digital issues in the Magazine section but also highlights individual analytical materials written by independent experts that give food for thought for all industry participants. For example, as CGI providers, we took a moment to read their essay “Renderings are everywhere. Is it good for designers? ”

On top of that, BOH focuses on educational content. This furniture magazine has podcasts and a series of educational videos available for subscribers in the Future of Home section. Besides, their Workshops offer tons of online courses on entrepreneurship, management and even 3D rendering. Again, there are discounts or free access to materials for the registered users.

#4. Home Furnishings Business

A Screenshot of a Home Furnishings Business Magazine

Home Furnishings Business is a US furniture magazine and web-platform with over 10 000 subscribers. Apart from industry news and statistics, the website contains lots of market analysis, interviews and surveys that you can find in their issues on the E-Market Preview section.

HFB is also focused on building a strong community of professionals by adding the E-Catalog section with products from leading brands and suppliers. Moreover, they even developed their own Magalog ™ i.e a magazine + catalog hybrid to provide subscribers with more products and detailed info on the goods.

On top of that, we liked the Advertising Info section of HFB furniture magazine. It details the specifics of cooperation with HFB for designers and manufacturers, reveals audience coverage, schedule, and so on. With this page, you no longer need to spend too much time searching and requesting such info from a marketing department to plan your promo. Now, how good is that?

#5. Furniture News

A Snapshot of a Furniture News Magazine Main Page

Furniture News is a printed and online furniture magazine of the United Kingdom so they naturally focus on the UK market. Their website has all the basic sections such as news, events, and articles where you can find essays on trends and products, interviews with top designers and businessmen, etc. It’s so also great to see Furniture News magazine supporting their followers with the Job section where any company can submit their vacancy listing for a reasonable price.

In addition, Furniture News has a special Dashboard section which they call “The door to the UK furniture industry”. It is like LinkedIn only for players in the local furniture market, so everyone is there — from retailers to manufacturers to suppliers to event organizers. Using Dashboard, you can register for free, add information about your company and find partners from the extensive list of professionals.

Examine case-studies of CGI projects to see real examples of using 3D technology for marketing purposes.

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Product images are the main tool used both in classic advertising and ecommerce. Up till a short while ago, they were created with just traditional photography and post-production in programs like Photoshop. 3D wasn’t regarded as a viable option for a long time, but nowadays it is vital to producing effective promotional materials.

Such drastic change in attitude is motivated by the capabilities of modern 3D modeling software, which can create CGI indistinguishable from photographs, and turn real photos into something out of this world.

Visual advertising is great, but will amount to nothing unless used in appropriate medium. Currently ecommerce is objectively the most lucrative market for all products. Obviously, it has certain standards that businesses have to meet. Today we reveal how to successfully use product images in online marketing!

#1. How To Meet Image Quality Standards

Product images have to be perfect to entice potential customers. Professional photography can produce gorgeous pictures by combining high quality hardware and photographers’ skills. Ecommerce, however, requires something more than a still image with fixed quality. 3D can enhance already great photos, going beyond realism. Such pictures stand out in the sea of boring still shots, impressing the viewer.

#2.  How To Make Customer’s Experience Interactive

2D format allows only limited interaction with an image. Actions like zooming and animated presentations are not enough for modern spoiled customers. By combining 2D and 3D product images can really make presentations interesting. 360-degree views allow clients to see the goods from all sides, and coupled with high-resolution zoom can blow viewer’s mind. Interactive animations can showcase the possibilities of companies’ products and how they can add up to customers’ lives. And don’t forget about VR and AR that allow to “touch” the merchandise and integrate virtual objects in real life.

#3. How To Adapt To Possible Changes

Ecommerce demands flexibility from promotional materials in order to constantly stay up to date. Sadly, there is virtually nothing new in photography, unless scientists figure out a way to shoot three-dimensional photos with cameras and project them as holograms. 3D technology, on the other hand, evolves constantly. We’ve mentioned VR and AR in the previous point – and that is only a glimpse of what 3D product images can become. CGI gives more logistical flexibility as well – it is possible to produce renders or models in bulk for future advertising campaigns. And when time comes, it will take takes less effort to adapt stock assets to current needs.

#4. How To Keep Up The Pace

In order to stay relevant online, a company must pump out merchandise extremely fast. Traditional photography is a slow process, even if the camera is digital. Post-production of a catalog-worth of product images can take weeks, if not months. 3D rendering is not a fast process either, but it is much more faster when it comes to production – it’s correcting mistakes and polishing that takes more time. But, for the reference – a single CG lifestyle picture can be created in under a day, while a photo version can take about 48 hours.

#5. Why Content Customization Is Important

Last, but certainly not least is customization. Traditional photography requires props that need time and money to make. As a result, companies spend more resources on creating disposable versions of their products for photoshoots, lowering income and producing unnecessary waste. 3D product images are digital, thus changing colors, textures, sizes or surroundings is much easier and doesn’t require additional assets. More profit to you!

We are not sure what is the future of marketing, but right now ecommerce is the best way to sell your products. Furniture is a vital commodity, and you’ll need the best promotional materials for advertising. 2D and 3D are not impressive on their own, but when combined are a match made in heaven. If you’re short on time and resources, we know what you need, and are happy to provide it. Get your photorealistic 3D furniture pictures today!

Irene Lewis

Content Writer

Irene is a content writer. She previously worked for interior and chess magazines. When not writing articles, Irene finds great pleasure in collecting Star Trek memorabilia, reading Medieval poetry and playing banjo.

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