Digital Marketing for Furniture Business:

The Ins and Outs

The furniture business is one of the oldest in the world, and it’s still going strong. But if you’re a furniture maker or retailer, you know it’s not easy to stay on top of your game. From finding new sources of material to expanding into new markets, there are lots of things that can trip you up. While you might be familiar with the ins and outs of running a furniture business, you might not know much about digital marketing.

CGIFurniture rendering company put together this article to provide you with all of the information you need to get started on digital marketing for your furniture business. We will discuss everything from setting up your website to measuring ROI and creating content that will truly resonate with your target audience.

To begin with, we will cover some of the basics of digital marketing for furniture businesses so that you can get a better idea of what it entails and how it can help grow your business. Digital marketing is one way to make sure you’re staying ahead of the pack. 

Let’s get started!

What is Digital Marketing & How Does it Work?

What is Digital Marketing?

Digital marketing is a method of marketing that uses electronic devices like smartphones and computers to create, manage, and measure marketing campaigns. It helps furniture businesses grow by making use of internet-based online marketing channels. This includes a variety of different tactics, such as social media marketing, search engine optimization, email marketing, and more.

The basic idea is that you want to get your product or service in front of as many people as possible. The goal here is to convert them into customers. There are a few ways to do this: you can pay for ads on social media and other venues, you can create content that gets shared (such as blog posts), or you can build an email list of subscribers who are interested in what you have to say.

Digital marketing is becoming more important for furniture businesses, but what exactly does digital marketing entail? 

Digital marketing can be broken down into two categories: paid and organic. 

  • Paid digital marketing involves paying for advertising space on websites like Facebook or Google. 
  • Organic digital marketing means building a presence on these sites through content creation and other means.

Digital marketing works by identifying your target audience, creating an online presence, and communicating with them through various channels like social media platforms or email campaigns. The goal is to generate interest in your business so that they will engage with your brand and ultimately buy something from you and become lifelong customers. 

It’s important to realize that digital marketing is an ongoing process—you need to keep working at it if you want results! It’s never static—there are always new tools available for us to use and new strategies being tested by our peers in other industries! If you want your furniture business’s digital marketing efforts to be successful, then you need to stay up-to-date on these trends so that you can incorporate them into your strategy. If you don’t have time for this kind of work yourself, find someone who does and pay them for their services.

It is not easy to create an effective digital marketing strategy for a furniture business. There are many things that you should consider before you start promoting your product online.

The Ins and Outs Of Digital Marketing for Furniture Business

Ins and Outs of Digital Marketing

The furniture business is one of the most lucrative industries in the world. It is also a highly competitive market with many players vying for their share of the pie. If you want to stand out from the crowd, then digital marketing is your best option. 

There are many types of digital marketing for furniture business tools and tactics, but they can be classified into six major categories:

  • Brand Awareness – Digital marketing helps you create awareness about your brand by using various social media platforms such as Facebook and Twitter. This will help increase your brand’s reach among potential customers and get them interested in buying your products or services.
  • Customer Engagement – Digital marketing also helps you engage with customers by providing them with information about your company, products, and services through online channels such as blogs, websites, forums, and emails. These tools can be used to encourage customer feedback which can be used to improve existing products or develop new ones that better meet their needs.
  • Online Sales – The Internet is a great way to generate leads. Digital marketing helps you boost sales by increasing your online presence through search engine optimization (SEO), pay-per-click (PPC) campaigns, social media ads, etc. The key to success online is visibility, and these tools help you achieve that goal.
  • Customer Service – Digital marketing allows you to engage with customers by providing them with information about your company, products, and services through online channels such as blogs, websites, forums, and emails. These tools can be used to encourage customer feedback which can be used to improve existing products or develop new ones that better meet their needs.
  • Online Reputation Management – With so much information available online, it’s important to maintain a positive image and avoid negative reviews. Monitoring your brand’s reputation is essential to maintaining customer loyalty and ensuring that your customers will recommend your product or service to others.
  • Channel management, Tasks, and Outsourcing – Online channels are growing at an exponential rate. It is important to ensure that your brand has the right resources and infrastructure in place to manage these channels, tasks, and teams effectively. 

How to Choose the Right Digital Marketing Tools For Your Furniture Business 

Digital Marketing Tools For Your Furniture Business

The quality of content, the value you bring to the table, and your sales funnel are far more important than what kind of platforms you use. However, it’s also important to have an online presence and be active on social media. This will help you build a community of customers and advocates who can spread the word about your business through word-of-mouth advertising.

But if you want to get started with digital marketing for furniture businesses right away, here are some tools that we recommend:

  • Functional Website – This is the foundation of your business. It’s where people will go to learn about your products and services, find out more about you, and get in touch with you if they have any questions or need help choosing furniture.
  • eCommerce Storefront – Having a website is great, but if you don’t have an online store where customers can buy your products or services it’s not as effective. This is especially true for furniture businesses since most people want to see what they are buying before making a purchase.
  • Email Marketing Software – A good email marketing software will let you craft powerful and engaging messages. It will help you create email lists, manage your subscribers, and build relationships with your customers. You can also track opens, clicks, and unsubscribes so that you know which emails work best for your audience.
  • Social Media Management – Social media can be a time-consuming task but you must stay on top of it. A good social media management tool will allow you to schedule posts, track conversations, and measure the impact of your efforts.
  • Digital Analytics – A digital analytics tool will help you track traffic, conversions, and more so that you can make informed decisions about your digital marketing efforts. Analytics can help you determine which content performs best for your audience, which keywords drive the most traffic to your site, and more. Analytics is also a great way to measure how effective your social media efforts are.

Below, we will cover steps to build strategically successful digital marketing for furniture businesses

The goal of this guide is not to teach you how to do each task in digital marketing, but rather to give you a solid foundation so that you can build digital marketing on top of it as your furniture business grows.

#1. Build a Website That Converts with Multiple Payment Options and Useful Content

Build a Website That Converts

For any furniture business, a website is the first step to attracting customers. It’s where you’ll be able to showcase your products and services, provide useful information, and interact with potential clients.

The most important part of your website is its user experience. You want your customers to be able to find what they’re looking for quickly and easily, so make sure that all the information they need is easy to find and that it’s presented attractively.

You can also make your website more functional by adding multiple payment options—this will help you attract international customers who may not be able to pay by credit card.

Finally, don’t forget about the content! A good website needs useful content like product descriptions, images of products (with captions), testimonials from happy customers or industry experts, videos explaining how things work… anything that will make it easier for people to find what they’re looking for and make an informed decision about whether or not they want to buy from you!

#2. Create a Product-Focused Content Marketing Strategy 

Build a Website That Converts

There are many ways to market your furniture business, but the most important thing is to focus on the products you sell. If you can’t get people interested in buying your products, then all the other strategies are going to fail. 

In this section, we’ll walk you through the ins and outs of creating a product-focused content marketing strategy for your furniture business. It includes branding visuals, innovative product presentations, and an eCommerce storefront that makes your product stand out. The goal of this type of strategy is to create engaging content that showcases your products in creative ways. 

Branding Visual

A strong brand is the first step for your furniture business. Branding visual is a way to represent your company’s identity and differentiate it from competitors. It includes the logo, tagline, graphic design, and color scheme of your website and marketing materials. 

Product Presentation

You should be able to present all of your products in an organized way so that customers can easily find what they want. This can be done through a product catalog or gallery which displays different models of furniture in various colors and sizes.

Content Marketing 

When visitors come to your website, you want them to know that you have the best products or services in the industry. The only way to do this is by consistently creating high-quality content that explains what makes your furniture business different from all of the other options out there. This may sound like a lot of work, but it’s well worth it because inbound marketing can help generate leads at a much lower cost than traditional advertising methods.

Content marketing is the process of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – to drive profitable customer action. Content marketing is not about advertising. It’s about providing valuable information to your customers. It’s about educating them on what you do, why you do it, how you do it, and how they can benefit from your products or services.

eCommerce Storefront

An eCommerce store allows you to sell directly to customers without needing an expensive physical store space or staff members who need constant training on how to handle customer service issues. You’ll have more time for other important tasks like finding new suppliers or developing new products instead of spending it on managing inventory and staffing costs every day (which are two things that most furniture stores have trouble doing).

3D Commerce & 3D Merchandising 

CGI and 3D commerce is the latest trend in online shopping and it’s becoming more popular every day. Consumers are now able to see what their furniture will look like in their homes before they even place an order, and this can dramatically increase conversion rates.

Visual 3D merchandising allows you to display your products as a realistic 360-degree model so customers can see how their furniture would look if they purchased it from your store. 

AR and virtual tours —these are the only ways to get a full experience of any physical item. With AR, you can place a virtual overlay on top of the real world to give customers a more realistic view. Virtual tours are similar to 360-degree images, but they allow you to move around your product in three dimensions so that users can get a sense of how big it is and where it will fit in their homes.

A virtual tour allows customers to experience a product from all angles and also interact with it. This is a great way to give customers an in-depth look at your products.  

All in all, product 3D rendering technology is a powerful tool that can help you increase your sales. You might be wondering how this technology works and whether or not it’s worth the investment. Read an article that explains 3D technology in terms of digital marketing for furniture businesses and learn more about how to expand your market reach using CGI

#3. Focus on SEO and SEM for Boosting Your Organic Search Rankings and Paid Ad Campaigns

Focus on SEO and SEM

Search engine optimization (SEO) and search engine marketing (SEM) are two sides of the same coin. SEM is a form of advertising that uses the power of search engines to deliver ads to potential customers. SEM is focused on paid advertising campaigns, whereas SEO is focused on boosting organic search rankings for free. The main goal for furniture businesses should be to combine both forms of digital marketing to get the best results.

Organic Search

Organic search is a tried-and-true method of driving customers to your website without having to pay for advertising. By optimizing your website and creating content that resonates with your audience, you can increase organic search rankings. This will help you get more brand exposure and drive more traffic to your site. Organic search is also a great way to generate leads for follow-up sales calls or email campaigns.

That being said, there are some challenges with organic search—it takes time!

For a furniture business, it can take years to get your website to show up on the first page of Google results for popular keywords like “patio furniture.” In addition, you have to compete with other businesses in your industry that are using SEO as well. This can be frustrating because it feels like everyone is getting ahead except you!

PPC ads

PPC advertising (pay-per-click) is an excellent way to get more traffic quickly. They’re also great for targeting specific users based on their interests and other factors like location. If you’re new to PPC, it can be intimidating at first, but we’ll make sure you have all the information you need before launching your first campaign. Read the article “Pay Per Click Process: What is PPC in Digital Marketing?”!

As you can see, SEO and PPC are both effective ways to drive traffic and increase your revenue. The key is to use them together!

#4. Nail Your Google My Business Listing

Nail Your Google My Business

The first step in digital marketing is to get your business listed with Google My Business. This is a free tool that allows users to search for local businesses by name, category, or location. It also enables you to create a page for your furniture business that shows up in the search results and can be optimized with photos and information about your store. Read on how to add or claim your business profile on Google.

If you’ve already set up this page, make sure it’s accurate and up-to-date. If not, do it now! A poorly optimized Google My Business listing will hurt your traffic and conversions. 

If you have a physical location, your Google My Business page is a great way to capture the attention of potential customers.

 It can also help you rank higher in the search results, which leads to more clicks and sales. If you don’t have a physical location, you can still use your Google My Business page to build credibility for your brand.

#5. Use Social Media to Generate Awareness, Engagement, Leads and Sales

Social Media for Awareness, Engagement, Leads, and Sales

Social media has become an essential part of most digital marketing strategies today and is especially important for furniture companies because it can help generate awareness without having to rely on traditional advertising channels like television or radio ads.

Social media platforms like Facebook, Instagram, and Pinterest allow businesses to connect directly with consumers on a personal level and build relationships with them over time through posts, videos, and images.

LinkedIn is often used for networking. However, it’s also a great place to build awareness for your brand and generate leads. You can use LinkedIn to share blog posts, videos, and other content that will help you stand out from the crowd. In addition, LinkedIn has powerful search capabilities that can help you find potential customers who are looking for services like yours. Once you have their attention, connect with them via email or message and explain how your furniture business can help them solve their problems.

Selling goods online via Instagram and Facebook

In addition to selling directly through your website, you can sell on two other popular social media platforms: Instagram and Facebook.

With both of these platforms, you can set up a shop page that allows your customers to purchase products directly through their mobile devices. You can also use Instagram and Facebook to build brand awareness and drive traffic back to your website for more sales opportunities.

#6. Create a Customer Acquisition Strategy 

Customer Acquisition Strategy

One of the first things you need to do is build a customer acquisition strategy. This means creating an email list where people can opt-in to receive information about your brand and products. You can then use this list to send out newsletters and promotions so that customers feel special and are more likely to come back for more.

It’s also important to make sure that every email that goes out has a call-to-action so that users know exactly what they should do next (like signing up for your newsletter). 

The best way to create a good call-to-action is by using appealing 3D images in your digital marketing strategies instead of simple photos, text links, or buttons. While links, text, and buttons are still necessary for an email campaign (as they ever have been!), if you dilute them with cool pictures and collages of images, you’ll see a dramatic increase in open rates, click-through rates, and conversions! CGI stand out on social media, emails, and websites because they’re more visually appealing and they’re easier for users to understand! 

#7. Enhance Your Display Advertising and Remarketing Campaigns

Display Advertising and Remarketing Campaigns

If you want to catch the attention of furniture shoppers, you need to start with display advertising. Display ads are an excellent way to get in front of consumers when they’re looking for your product or service.

When you run a display ad campaign, you define a target audience based on the interests of potential customers. You then show this ad to these individuals while they’re browsing their favorite websites, which increases the chances that they will click on your ad and visit your website.

Once you have your display ad campaign up and running, it’s time to layer on remarketing campaigns. Remarketing is a type of display advertising that shows ads to people who have visited your website or interacted with your brand online. The goal here is to ensure that people who have shown interest in your products or services see more ads from you in their browsers as they browse other websites.

If someone visits your site but doesn’t convert into a lead or customer, there’s still hope for them! Remarketing allows you to reach out again with an ad that gets their attention and reminds them why they should contact you next time they need a new sofa or chair set.

#8. Incorporate Video Content into Your Digital Marketing Strategy

Video content is a popular digital marketing strategy for furniture businesses. Videos are an effective way to communicate your brand’s message and connect with customers. You can use video content to highlight new products or services, share expert advice on trends, and more. Video marketing statistics show us that nowadays 91% of consumers want to see more online video content from brands. These statistics prove that video is the future of content marketing. 

Video content can help you boost your organic search engine rankings and drive more sales by increasing engagement on social media platforms like Facebook, Instagram, and YouTube.

CGI can also be used to create video marketing. A 3D product animation, for example, can give your brand an edge over competitors and make you stand out from the crowd. 

#9. Leverage Influencer Digital Marketing Tactics

Influencer Digital Marketing Tactics

With the help of influencer marketing, you can leverage the power of influential people in your industry to spread the word about your brand and products. You can choose from a variety of different types of influencers based on their size and reach.

One example is leveraging micro-influencers. These are people who have a small following but are highly engaged with their followers. They also typically have more credibility than larger influencers because they’re more accessible and realistic for most people to relate to.

Another option is working with macro-influencers — those with thousands or millions of followers, like celebrities or athletes. With this strategy, you may have to pay more money but the potential ROI can be worth it if your brand reaches an audience that wouldn’t otherwise know about you through traditional marketing channels.

#10. Try Mobile AR Shopping App Development

Try Mobile AR Shopping-App

One of the more effective ways to improve your digital marketing for the furniture business is by creating 3D models of your products and placing them in an augmented-reality shopping app. 3D modeling for augmented reality product marketing is growing in popularity and can be a great way to boost your brand. You can use this technology to create an interactive experience for customers, allowing them to check out your furniture products in the comfort of their own homes.

#11. Focus on Inbound Marketing 

Focus on Inbound Marketing

Inbound marketing refers to a digital marketing technique where top consumers of the product are identified and notified that the product exists. The majority of traffic for B2B and B2C sites comes from inbound marketing. Inbound marketing helps to change prospects into paying customers by providing them with relevant, helpful, and valuable content. It is a lot less complicated, and time-consuming, and costs far less than other forms of online marketing (email, paid ads). It will help you build brand awareness, and increase sales and traffic on your website.

#12. Measure and Analyze Digital Marketing Efforts 

Measure and Analyze Digital Marketing

Digital marketing is one of the most powerful tools for doing business over the Internet. A successful online marketing campaign affects your revenue directly so it needs constant attention to deliver value at every stage of the funnel. The key success metrics for digital marketers are customer acquisition cost (CAC), customer lifetime value (CLV), and return on ad spend (ROAS). 

Explore types and features of 3D modeling service to enhance your visual marketing like never before.


Digital marketing is all about customer acquisition, relationship-building, and customer retention. It’s the online equivalent of traditional marketing; it includes everything from website design to paid advertising and influencer outreach. It is a fast, relatively inexpensive, and efficient way to reach your target audience. By using digital marketing to drive traffic to your website, you can boost sales and leads in your business. All of these techniques help you to improve the reach of your online furniture business, and boost brand awareness and sales.

We’re so glad you found us! Here at CGIFurniture, we offer a full range of 3D modeling and rendering services. Learn more about our company and how we can help your business get ahead by contacting our managers in an online chat!

Paul J. Parker

Sr. Digital Marketing Specialist at CGIFurniture

More than anything, Paul loves when the ad campaign shows higher ROI than anticipated. His other passions include playing basketball with friends, street-art, and cooking delicious vegan desserts and sweets.

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