Creative Lean Marketing:
How to Apply It to Furniture Product Promo
The tremendous demand for furniture products results from the rise of e-commerce and the spread of innovation. Approximately $720 billion will be spent on furniture worldwide by 2028. But what exactly made the industry flourish?
In this article, we breakthrough creative marketing strategy based on the principles of Lean. Our CGI company provides tips, tricks, and customer-centric tools to create a tremendous furniture catalog, product page, or advertising that meets traditional marketing goals.
We know how to make a successful promotional strategy and get straight to the point – resource-efficient visual content creation and ways to provide other value-added tools for buyers. By the end of the reading, you will know how to produce compelling promo images using furniture renderings.
Ready to get started? Let us dive in!
What is Creative Lean Marketing?
Combining Lian’s philosophy, creative, innovative technology, and data, it focuses on creating value for clients and helping them see the benefits of using a product. It can help build trust and relationships with customers and increase brand loyalty.
How Does Creative Lean Marketing Work?
СLM is about applying creativity and visual stimulation to product promotion. Doing so can capture the viewer’s attention and keep them involved. One of the best ways to do this is by designing effective product promo materials – in other words – engaging content. Use those in online advertising, social media, and content marketing to reach potential buyers with omnichannel brand communication.
Why Use Creative Lean Marketing?
A progressive marketing strategy is highly effective at converting leads into customers. It has significant benefits for product promotion, including the following:
- quickly and easily test different promotional strategies to see which ones work best for the product;
- scale marketing campaigns quickly and efficiently as demand increases;
- produce cost-effective, engaging, and attractive content quickly for omnichannel marketing communication, build relationships with a customer base and generate loyalty toward the brand;
- stand out from the competition and help find a unique selling proposition that interests potential buyers;
- boost sales by attracting customers to an e-commerce website, lending or product pages, and increasing conversion rates;
- focus on the most effective marketing strategies to reduce the overall marketing budget;
- get better marketing consequences with a high return on investment (ROI).
It is possible to achieve the most potent and effective marketing strategy by combining Lean principles, process simplification, digitalization, innovation, and creativity. And please, don’t forget about trends!
5 Principles of Creative Lean Marketing for Product Promo
Promotion is essential to any business and can be challenging, especially when new to the market. Here are principles, tips, and tricks for maximizing the benefits of this strategy in product promotion efforts and business growth.
#1. Learn What Your Audience Wants
Understanding the target audience is essential to the success of any marketing strategy. There are many ways to gather information about potential customers, including surveys, focus groups, and interviews.
Align Product With Customers’ Needs
Draw on research to develop a list of needs that reflect the target market. Be specific and ensure that product covers each requirement. Once have a good idea of the audience’s wants and needs, start developing solutions that cater to them. It will help build a stronger emotional connection with customers, which is key to creating successful product promotions.
The best way to determine if customers would be interested in a new product is to interview them. Interview existing customer base and plan to sell a new product to them. If there is no basis, then formulate an idea whit the value proposition canvas.
Value Proposition Canvas
The value proposition canvas is the best creative lean marketing tool for developing a unique selling proposition. It is a framework for describing who the product is for, what problem it solves, how it’s differentiated from the competition, and why target customers would be interested. It is a great way to articulate the product’s value proposition and ensure targeting the right prospects. Use the canvas for interviewing prospective customers to understand their needs better and determine if they would be interested in the product.
#2. Test Products in The Real Market
Accomplish testing the product first to avoid costly mistakes. Before developing any product imagery, it’s crucial to test it in the fundamental markets – that means trying it on people who will be using and buying the product. It will help determine if the product is desired and valued by consumers. Market research can also help identify potential flaws in design or branding before releasing products to the public.
Often, people’s actions don’t match their words, so instead of additional surveys, invite customers to join a preliminary waiting list and pay upfront. If there is no base, then create a landing page, start traffic, and understand if there are actual orders and demand.
Any marketing campaign and product promotion efforts success depends on accurate data. Conducting market research before starting campaigns improves the effectiveness of promotional efforts. Using creative lean marketing principles and good data analysis equal successful promotional campaigns that engage customers and drive sales.
#3. Communicate with Clients
Interview consumers who have bought products. It would be great to find out how buyers use it, what needs improvement, and what should to given up. It is a massive springboard for ideas for continuous improvement.
Customers are more likely to buy when product promo and marketing materials establish trust. Engaging visuals that show off the features and benefits of products will increase the chances of getting shoppers interested in buying them.
There are various ways to connect with clients, including online testimonials, social media interactions, and email campaigns.
Adopting an Omnichannel Marketing Strategy
Take the time to connect with clients on a personal level. An omnichannel strategy helps build brand awareness and loyalty in the long run across various channels.
“Businesses that not only own their customers and know who they are, but are speaking to them and listening to them, will have a definite advantage going forward.”
Head of Ecommerce Strategy and Marketing, Parkfield Commerce
At the forefront are the client and the ability to communicate in a friendly, fast, efficient manner, with built-in feedback 24/7. Any company should strive to achieve this.
#4. Experiment with Product Design
Small changes in the color type, material, or design can make a big difference in sales. Some creative ways to experiment with advertising include using today’s innovative technologies.
One of the best ways to apply a creative approach is to experiment with different strategies and see which ones work best. Creating a product promo strategy that works is essential to its success.
A rebranding strategy can be paramount in creative lean marketing to the success of a furniture product promo campaign. Changing the name, logo, or other branding elements can help attract new clients and create a better first impression. It is crucial to repeatedly experiment with products’ look and feel to keep shoppers engaged and loyal.
Rebranding products means altering the small detail, colors, style, layouts, or materials in product design. Word-of-mouth marketing is truly Lean and will help spread the news about great and innovative products.
Changing Product Mods
Experimenting with different product modifications is essential to get the most out of a furniture product promo. To attract clients and generate positive word-of-mouth reviews, marketers adjust products’ colors, materials, and other features according to Lean principles. By experimenting often, they find products that resonate with a target market and generate substantial and stable sales results.
Many businesses neglect the power of product mods in their furniture product promo. In contrast, successful furniture retailers give their customers 3D configurations – a tool for modifying and presenting products. With it, users from any device can independently “create” the desired product in real-time. An unforgettable interactive shopping experience means loyalty and commitment to the brand, cross-sales, and up-sales.
Diversification of Offer
A furniture product promo campaign shouldn’t be limited to one style or model. Providing a broader selection of products reduces the risk of running out of stock and falling short on sales. Rather than catering exclusively to one customer demographic, today’s business can provide products that cater to many different groups around the globe.
#5. Minimize Losses
Even with the best marketing plan, some products will never sell. Be aware of what is causing these losses to focus efforts on selling more successful outcomes. Before investing in a product must understand its appearance and test a prototype.
For example, creating product images in-house will require a lot of time and money. Buying or renting equipment, scenery design, and hiring professionals it’s just the tip of the iceberg. Just imagine how much money and effort it will take to photograph only ten products for a catalog with different surfaces and textures? Then, as a standard, post-production takes two weeks to a month before the photos are ready. Product 3D rendering, on the other hand, gives freedom to create and experiment while saving time and money.
A fabulous furniture catalog can help attract new customers, increase sales, learn what the audience wants, and test products in the real market before production. Additionally, by experimenting with different renderings, you will be able to minimize any losses that might occur during production. With a simplified and streamlined product image-production process, you can keep your creative lean marketing campaigns efficacious and give your clients exactly what they need.
Both visually appealing and informative images will help design outstanding products. Using them, you can reduce the chances of loss during production and achieve long-term success by communicating effectively with clients with engaging content.
We are a CGI company that сreates powerful pieces of marketing content using 3D rendering services for product imagery. Contact us today and let us help you create effective marketing and promotional content that will help your business thrive!