Client Overview
Broan-NuTone LLC makes a big mark in the world of home air quality. They build things like range hoods, bathroom fans, and fresh air systems that actually help people breathe easier and feel more comfortable at home. Their products don’t just work well—they look good, too, fitting right into modern houses without standing out or getting in the way. Broan-NuTone backs up sustainable building and energy efficiency, so builders, architects, and homeowners trust them to deliver solutions that last.
- Year of foundation: 1932
- Specialization: Residential ventilation and indoor air quality products, including kitchen exhaust systems, bathroom ventilation fans, and balanced ventilation systems for healthier homes.
- Geography/market: Headquartered in Hartford, Wisconsin, Broan-NuTone operates across North America and is present in over 110 million homes in the U.S., driving its leadership position in the residential ventilation market.
- Key brand values: Innovation, energy efficiency, indoor air quality, reliability, and homeowner comfort — driven by the core belief that better air leads to a better life.
Project Challenges
Broan had their work cut out for them. They needed a ton of product images for their indoor ventilation line—everything from range hoods and exhaust fans to air purifiers and smart home systems. These images had to look right everywhere: in marketing materials, online shops, printed catalogs. The deadline? Pretty much around the corner. Plus, every single product had to look like it belonged to the same family, no matter where you saw it. That’s when 3D product visualization saved the day. Forget endless photo shoots. The team could now whip up sharp, flexible images that looked totally real, and they could do it fast. The mission was clear:
- Create realistic product renders for a wide variety of products with a unified lighting setup and visual style.
- Produce both standalone product images and contextual lifestyle renders showing the brand’s products integrated into modern interiors.
- Maintain technical accuracy while enhancing the aesthetic appeal to highlight design quality and innovation.
- Build a reusable library of 3D assets for future updates and marketing campaigns.
This move gave Broan exactly what the situation called for—a fast, adaptable way to show off their products at their best. In the end, they got a set of crisp, consistent CGI visuals that nailed the brand’s focus on smart design, top performance, and fresh, healthy air for every home.
Project Solutions
For Broan, we used the following fast-turnaround ventilation system 3D rendering services to meet the project’s scale and consistency requirements:
- Photorealistic 3D Product Visualization for ventilation units, range hoods, and air systems that provide accurate geometry, materials, and branding across the entire product range.
- Lifestyle Interior Renderings to showcase Broan products in real-world environments such as kitchens, bathrooms, and laundry rooms. They highlight the products’ functionality, design integration, and visual appeal.
- Additional Product Views and Angles to support e-commerce and marketing needs, including detailed close-ups for informative presentations.
- Product Animations to demonstrate airflow, installation processes, and smart control features in motion.
Scope of Work
Our team developed a full set of 3D assets and visuals for Broan-NuTone’s product range:
- Number of visuals: ~70 silo and lifestyle 3D product images, close-up shots, 1 installation animation
- Furniture categories: bathroom, kitchen
- Application areas: kitchen and bathroom ventilation systems
- Duration of cooperation: 2 years
- Formats of use: e-commerce websites such as Lowes, Home Depot, Amazon, catalogs, social media
Production Process
Our CGI team built a complete 3D pipeline—modeling, texturing, lighting, and compositing—all set in real-life environments. Our artists focused on photorealistic 3D models and renders for all types of ventilation and air quality products, sticking to one clear visual style across the whole lineup. Our 3D artists created photorealistic 3D modeling and rendering services for a wide range of ventilation and air quality products in the same visual style across the entire catalog.
- We focused on stylistic and lighting consistency throughout all product renders to align with Broan’s brand standards and marketing materials.
- In addition to still images, animated product installation videos were developed to highlight airflow, design details, and functionality.
- The result — over 70 high-quality photorealistic visuals from different angles, ready for use in web, print, and product marketing campaigns.
These visuals allowed Broan-NuTone to showcase their products’ inventiveness, precision, and design integration in kitchen and bathroom settings.
Project Results
Photorealistic 3D visuals played a huge role in Broan-NuTone’s marketing. Here’s what changed once they started using CGI:
- Stronger product appeal: CGI images became the highlight of their marketing materials and online listings, instantly elevating the look of every product.
- Higher engagement: The improved visuals drew attention early, helping boost pre-orders and overall customer interest.
- Greater trust from partners: Distributors and retailers saw the products presented more clearly and professionally, which made collaboration smoother.
- Better online performance: Broan noticed increased engagement across digital platforms — from social media to online ads and e-commerce pages.
Conclusion
Broan-NuTone’s CGI product visuals changed the game for their marketing. Suddenly, investor presentations looked sharper, sales materials felt more convincing, and digital channels started pulling in more attention. But here’s what really mattered—3D rendering services made their innovation and reliability feel real. People might see it rather than simply read about it. That emotional punch helped connect the technical side of their products with what customers actually want.
Working together on these 3D renderings proved something important. When you show off complex products with great visuals, you don’t simply tell people how fantastic they are; you make them believe it. You spark their interest, earn their trust, and build stronger connections in the market.