3D Rendering for Marketing: Johan Ronnestam Creative Studio
With over 25 years of experience in leading global brands into the future of communication, Johan Ronnestam Creative Studio provides a wide range of services, from expert guidance on brand strategy to retail and space design. They embrace cutting-edge technical solutions to transform businesses and help them stay on top of the latest industry trends.
The studio’s founder and Creative Director, Johan Ronnestam, also the co-founder of the global acoustics brand BAUX, has extensive experience working with brands in the interior and architecture sector. During the fall of 2021, he contacted CGIFurniture to explore how we could work together to create more versatile and stronger 3D visuals for both BAUX and another of Johan’s long-term clients, Svedbergs Bathrooms. These two companies specialize in entirely different spheres.
The former is a leading designer of sustainable acoustic interior products, while the latter is one of Sweden’s leading manufacturers of bathroom interiors and products. Let’s check out the results of our collaboration with the creative studio and witness the versatility of 3D rendering for marketing.
CG Rendering for Acoustic Panels Marketing Campaign
BAUX produces a variety of acoustic panels using sustainable eco-friendly materials. To demonstrate how their products seamlessly integrate into any interior space, Johan Ronnestam worked closely with CGIFurniture to create beautiful content. For this project, Ronnestam Creative Studio approached us with an AI-driven process aimed at drastically shortening production time while ensuring the final results were precisely on brief. Our team skillfully recreated various options of acoustic products, from smaller desk and floor dividers to large wall panels and placed them into carefully crafted virtual scenes. As you can see, the 3D rendering results are hyper-realistic product images, that showcase not only the functionality of the acoustic elements but also their stylish design.
3D Rendering for Marketing Bathroom Products
Another of Johan Ronnestam’s clients we worked with is Svedbergs. The company manufactures a diverse range of bathroom products with different design options. That’s why they needed, silo renders which are perfect for showcasing all the different varieties of the catalog items. Besides, the company’s representative ordered not only silo 3D renders with white backgrounds but also images with neutral bathroom walls as the backdrop. Our team of 3D artists successfully recreated all the products in photorealistic quality and high resolution.
Top-quality Close-up Renders of Bathroom Fixtures
Using the models for the bathroom products, our team of 3D artists created close-up shots of the Svedbergs merchandise. Such detailed images give a potential buyer the ability to examine all the elements of the design from a closer perspective. The images below also allow a viewer to compare different options of the same product to choose the best option for their needs.
Photorealistic Lifestyle 3D Visualization of Bathroom Fixtures
To showcase the bathroom products in a realistic context Svedbergs needed lifestyle 3D rendering for marketing. Here, the team provided us with extensive references for the colors, materials, and styles they wanted to see as the background for their bathroom products. Our 3D artists built 3D interior scenes according to the requirements, placed the product 3D models in the scenes, and set up soft natural lighting. As a result, Svedbergs received aesthetic and visually consistent lifestyle images for their bathroom fixtures.
Online Marketing Usage of 3D Visuals
All the CG images we produced for Svedbergs and Baux have been successfully implemented into the brands’ marketing campaigns. The 3D visuals are featured in the online catalogs on their websites, product listings, and social media pages as well. Using such product imagery across all the platforms ensures that the companies maintain a consistent visual identity.
