Best Digital Advertising Campaigns
In The Last 10 Years
If you’re wondering whether you should invest in high-end 3D product visuals, you’re not alone. In fact, many brands are still experiencing that hesitation in 2022. The best way to eliminate any doubts about using CGI for product promos is to take a look at the most successful examples of it. And since most major companies in the world have already been doing that for quite a while, we decided to make a list of the best digital advertising campaigns in the past 10 years.
For this article, our 3D rendering company has picked the 5 most innovative, impactful, and aesthetic ads created with the use of CGI. We also went beyond the furniture sector to show the amazing versatility of 3D product visualization. As a result, our top picks come from many different industries — from furniture to fashion to food, and more. So, read on to discover how great advertising campaigns have benefitted from digital rendering!
#1. IKEA: Place In Your Room
Everyone knows IKEA as one of the most innovative furniture companies. That’s why we absolutely had to begin our list of the best digital advertising campaigns with it. As early as 2013, the beloved Scandinavian brand was looking for a technological solution to the most widespread customers’ problem. That is, choosing items of the wrong size when shopping online.
To help its buyers select the pieces that would fit perfectly in their homes, IKEA experimented with AR technology and became one of the first brands that use augmented reality. The company released a printed catalog, where customers could scan product pages using their smartphones or tablets. Then, they could virtually put a life-size model of the chosen item wherever they pointed the camera. The feature was named “Place In Your Room” and was shown in a very fun and playful digital ad you can see above.
The AR-powered catalog was a success. And in 2017, the company released its IKEA Place app. Since then, millions of buyers have been using it every day to find the best fitting furniture for their homes.
#2. Balmain’s Virtual Army
Moving on to the best digital advertising campaigns in the world of luxury fashion, we have Balmain’s “Virtual Army”. As a promo for the new collection, it kicked off in August 2018. The catch? It featured only virtual models. Created by photographer Cameron-James Wilson, the three models — Margot, Shudu, and Zhi — posed in the latest garments from Olivier Rousteing, the brand’s creative director. The pieces were styled by CLO, a CGI studio that specializes in hyperrealistic 3D visualization of clothes.
At the time, the popularity of digital influencers like Lil Miquela and Noonoouri was rising rapidly. So, the emergence of the first virtual supermodels was only logical. And no one could’ve done it better than Balmain’s Olivier Rousteing, who had also designed an immersive in-store VR experience earlier that year.
#3. LEGO: Rebuild the World
Next on our list of the best digital advertising campaigns of the past decade, we have the mind-blowing “Rebuild the World” commercial from LEGO. It was first launched in 2019, promoting creativity, experiments, and, most importantly — rebuilding. The message reflected the company’s values and encouraged people to think about improving themselves and their surroundings in an extremely entertaining way.
Another thing that made “Rebuild the World” one of the best digital ads is its cinema-quality visuals. Naturally, LEGO creates a huge number of 3D animated product videos for its advertising campaigns. But this time, the Danish brand has outdone itself by creating a CG video that looked like a trailer to a Hollywood movie. Overall, the commercial appealed greatly to both kids and adults thanks to the combination of its powerful message and outstanding cinematics.
#4. Fender American Acoustasonic Jazzmaster
We’re continuing our list of the best digital advertising campaigns with an example from yet another industry — musical instruments. The CG animation you see above is a promo for the American Acoustasonic Jazzmaster guitar from the US brand Fender. And it’s a pure visual delight.
The epic motion design was developed in 2021 by ManvsMachine — a CGI studio that specializes in high-end product visualization. The digital advertising video focuses on the guitar’s unique feature — its “Blend Knob” that allows changing the sound from soft acoustic to exploding electric. The visuals match the soundtrack impeccably, switching from slow to energetic movements with the music. On top of that, the ad beautifully demonstrates the variety of colors the guitar comes in.
#5. Magnum Double Caramel Ice Cream
Just like the other sectors we mentioned in this article, the food and beverage industry heavily relies on CGI when it comes to product promotion. That’s why we wanted to conclude our selection of the best digital advertising campaigns with this absolutely delicious commercial for double caramel ice cream from Magnum.
This 2021 fantasy-like ad shows how the ice cream is made in a steampunk-esque setting. The best parts are the ultra-realistic close-ups of chocolate, ice cream, and caramel textures. After watching this ad, one cannot think about anything else other than opening a tub of Magnum Double Caramel. And that’s the power of CGI.
Those were the best digital advertising campaigns from the last decade. As you can see, 3D visualization makes virtually limitless room for creativity. This means that even the most unusual ideas can be implemented exactly the way you want them. And so, with CG visuals, your brand’s digital promo campaigns will always be fresh and eye-catching.
Looking for top-notch 3D rendering services to power up your advertising campaigns? Contact us at CGIFurniture and get photorealistic still and animated imagery of any complexity, within the shortest amount of time!