Bedroom Renders vs Bedroom Photos:
What to Choose for Furniture Promo
Effective promo campaigns for furniture require lots of product pictures. After all, different marketing channels need diverse imagery — photos of all bedroom designs on a monochrome background, cozy room sets, close-up views, and so on.
However, there is a lot of work and expense behind each photograph. Brand marketers have to pay stylists, movers, a photographer, and also buy a variety of matching accessories for each furniture set. CGI, in turn, doesn’t require physical objects and decor, so maybe bedroom renders are a better option for product images?
When ordering visuals from a 3D rendering company, marketers don’t need to arrange costly photo sessions and hire additional staff. All the magic happens in 3D software. On the other hand, conventional product photography provides 100% realistic images and was traditionally used for marketing visuals for years.
So what is best for promo materials — bedroom renders or photos? In this article, we compare both options to find out which one has more benefits for furniture promo campaigns.
#1. Project Cost
Organizing photo sessions for bedroom furnishings is expensive as it takes a lot of resources. Naturally, one needs various types of backdrops and plenty of props to get images for the whole catalog. Marketers have to deal with prototypes, studio and equipment rent, costly decor settings, transport expenses — the list goes on. On top of that, one can’t make any major changes to resulting images in post-production. Adjustments will require reshooting which again will increase the overall cost of a project and eat up the budget.
To create bedroom renders, though, 3D artists don’t need any additional physical resources such as a studio, equipment, and decor so all these expenses are simply eliminated. CG specialists have all the props and backdrops in their 3D library so they put product 3D models in a ready-made scene. An experienced 3D artist combines the functions of both a stylist and a photographer. Therefore, they can create a 3D room set in any style, then render them and do post-production themselves. No actual props and a big crew needed!
#2. Turnaround Time
Photo shootings are extremely time-consuming because they include the preparation phase and the shooting itself. For starters, marketers have to find the best photo studio, build a setup, then bring in bedroom furniture and assemble it. The shooting part may take several hours, and after it, furniture must be disassembled and shipped to the warehouse. And if something goes wrong with the final images, marketers will have to arrange another photo shoot and get through the whole experience all over again.
On the other hand, the creation of 3D bedroom renders goes faster since it doesn’t require furniture transportation and assemblage. CG artists recreate all the items from the bedroom set in 3D software and move them from one scene to another with no sweat. If marketers need product images on different backgrounds, they can be done in one 3D scene and rendered one by one. All in all, with 3D modeling and rendering, bedroom CG images take only 48 working hours to create from start to finish!
#3. Effortless Creativity
One of the biggest cons of photo shootings is that creating realistic settings is very troublesome. Brand marketers should hire stylists, who in turn, have to buy lots of accessories and build actual settings. If after the shoot is over, marketers decide to change some details like adding throws and pillows, choosing another angle, or a lighting scheme, it will require redoing the whole thing. So dealing with actual settings means you don’t have much room for experiments and creativity.
CGI takes an artistic vision to the next level and makes every idea possible. First and foremost, the very creation of a scene is less effort-consuming — as we said before, CG artists create it in 3D software and fill it with decor from their library. For example, in CGIFURNITURE, we have over 50,000 3D models and 6,500 ready-made 3D scenes in all possible design styles. CG experts can tailor all the objects to suit the brand’s 3D rendering brief.
Apart from using ready-to-go options, they are also able to adjust 3D models of products at every stage of the project or even create new custom 3D models of props if that is what brand managers ask for. This way one will have bedroom renders exactly as they want them to be without compromising on creative aspects.
#4. Wide Choice of Materials
Working on product photo shoots, manufacturers can’t make and bring to the studio prototypes of all designs, so the samples on the shoot are limited to certain materials and textures. In real life, one can’t immediately change the colors and textures of objects from a scene. This, of course, reduces the variety of images and requires constant adjustments of the setup.
In turn, when making 3D bedroom renders, CG artists make edits on the fly. In 3D software, they are able to change the colors, materials, and patterns on the go and see instant results. Say, CG specialists can change the wood of the frame from matte to glossy in just a few clicks so marketers won’t have to produce each design option for a shoot. How awesome is that?
Moreover, CG artists can create custom textures and materials from scratch. So when manufacturers need quality 3D renders for their luxury bedroom furnishings, they can be sure that all materials will look mind-blowing in CG images. All they have to do is to send CG artists a brief with all texture references.
#5. Limitless Lighting Options
When it comes to bedroom set promo, it is important to display it in the flattering lighting scheme, which is either soft morning light or a night mode. Many manufacturers would like to have both options to set the right message and tone for their promo campaigns. Of course, doing both lighting settings at the same photo session and making it look natural is not that easy. A photographer has to use various lighting fixtures and softboxes to build the desired setup. The problem is, one can’t change the lighting in post-production naturally so marketers have to plan all the images in advance.
When ordering bedroom renders, manufacturers and retailers have full control over lighting schemes so they can get any type of lighting they want. 3D artists can set up both types of lighting in the same scene, then simply switch between schemes to render both ambiances.
For example, for a morning 3D room set, they can use one large source of natural light and regulate its temperature. For the evening, they turn it off, leaving only a few additional sources such as bedside lamps, sconces, hidden lighting, etc. Once they install all the lamps, CG specialists tweak the settings to make them colored, high-contrast, delicate, or low-key depending on the task. Even if manufacturers want a different type of light for their bedroom furniture after images are ready, CG artists will make all the adjustments and render a new scene.
In contrast to furniture photos, bedroom renders are done faster, cost less, and provide more creative options. You can add any amount of decor, change colors and textures at any time, and select the type of lighting that makes your product shine. Moreover, we have hundreds of ready-made 3D bedroom scenes in any interior style, so you can significantly reduce turnaround time and save your budget!
To get quality bedroom renders, use our 3D rendering services. CGIFURNITURE 3D artists will make photorealistic 3D images for your promo campaigns in no time!