Bedroom Renders vs Bedroom Photos:
What to Choose for Furniture Promo
Effective promo campaigns for bedroom furniture require lots of product pictures. After all, different marketing channels need diverse imagery — images of all product designs on a monochrome background and cozy room sets, close-up views and group shots, etc.
However, there is a lot of work and expense behind each photo. Brand marketers have to pay set designers, movers, photographers and buy a variety of matching accessories for each furniture set. CGI, in turn, doesn’t require physical prototypes and decor, only a detailed project brief. So maybe bedroom renders are a better option for product images?
When ordering visuals from a 3D rendering company, marketers don’t need to arrange costly photo shoots and hire additional staff. All the magic happens in 3D software. On the other hand, conventional product photography provides 100% real trustworthy images and has been traditionally used for marketing visuals for years.
So what is best for promo materials — bedroom renders or photos? In this article, we compare both options according to 5 factors to find out which one has more benefits for bedroom furniture promo campaigns.
#1. Project Cost
Organizing photo sessions for bedroom furnishings is expensive as it takes a lot of resources. It requires various types of sets and plenty of props to get images for the whole catalog. Marketers have to deal with prototypes, studio and equipment rent, costly decor settings, transport expenses — the list goes on. On top of that, one can’t make any major changes to final images in post-production. Adjustments will require reshooting which again will increase the overall cost of a project and eat up the budget.
To create bedroom renders, though, 3D artists don’t need any additional physical resources such as a studio, equipment, and decor so all these expenses are simply eliminated. CG specialists have all the props and backdrops in their 3D library as they simply put product 3D models in a ready-made scene. An experienced 3D artist combines the functions of both a designer and a photographer. Therefore, they can create a 3D bedroom set in any interior style, then render everything and do post-production themselves.
#2. Turnaround Time
Photo shootings are extremely time-consuming because they include the preparation phase and the shooting itself. For starters, marketers have to find the best photo studio, build a set, then bring in bedroom furniture and assemble it. The shooting part may take several hours, and after it, furniture must be disassembled and shipped to the warehouse. And if something goes wrong with the final images, marketers will have to arrange another photo shoot and get through the whole process all over again.
On the other hand, the creation of 3D bedroom renders goes faster since it doesn’t require furniture transportation and assemblage. CG artists recreate all the items from the bedroom set in 3D software and move them from one scene to another with no sweat. This way marketers get product images with different backgrounds at any quantity — no limits. All in all, with 3D modeling and rendering, bedroom CG images take only 48 working hours to create from start to finish!
#3. Room for Creativity
One of the biggest cons of photo shootings is that creating realistic settings is very troublesome. Brand marketers should hire designers, who in turn, have to buy lots of accessories and build actual settings. If after the shoot is over, marketers decide to change some details like adding throws and pillows, choosing another angle, or a lighting scheme, it will require redoing the whole thing. So dealing with actual settings means you don’t have much room for experiments and creativity.
CGI takes an artistic vision to the next level and makes every idea possible. First and foremost, the very creation of a scene is less effort-consuming — as we said before, CG artists create it in 3D software and fill it with decor from their library. For example, in CGIFURNITURE, we have over 50,000 3D models and 6,500 ready-made 3D scenes in all possible design styles. CG experts can tailor all 3D objects to suit the brand’s 3D rendering brief.
Apart from using ready-to-go options, they are also able to adjust 3D models of products at every stage of the project or even create new custom 3D models of props if that is what brand managers ask for. This way one will have bedroom renders exactly as they want them to be without compromising on creative aspects because the budget limit will be exceeded.
#4. Materials and Textures
Working on product photo shoots, furniture manufacturers can’t make and bring to the studio prototypes of all designs — it will take all the time and money in the world. So the samples on the shoot are limited to certain materials and textures. Marketers have no other choice than to work with what they have. This, of course, reduces the variety of images one can get out of the photo shoot.
In turn, when making 3D bedroom renders, CG artists make changes on the fly. In 3D software, they are able to adjust colors, materials, and patterns on the go and see instant results. Say, CG specialists can change the wood of the frame from matte to glossy in just a few clicks. How awesome is that?
Moreover, CG artists can create custom textures and materials from scratch. So when manufacturers need quality 3D renders for their luxury bedroom furnishings, they can be sure that all materials will look mind-blowing in CG images. All they have to do is to send CG artists a brief with all texture references.
#5. Lighting Options
When it comes to bedroom promo, it is important to display it in the flattering lighting scheme, which is either soft morning light or a cozy night mode. Many marketers would like to have both options to set the right message and tone for their promo campaigns. Of course, doing both lighting settings at the same photo session and making it look natural is not that easy. A photographer has to use various lighting fixtures and softboxes to build the desired setup. The problem is, one can’t change the lighting in post-production naturally so marketers have to plan all the images in advance.
Ordering bedroom renders, manufacturers and marketers can get any type of lighting they want. 3D artists can set up both types of lighting in the same scene, then simply switch between schemes to render both ambiances. For example, for a morning 3D room set, they can use one large source of natural light and regulate its “temperature” to warmer or colder. For the evening, they leave only artificial light with a few additional sources such as bedside lamps, sconces, backlights, etc. Once they install all the lamps, CG specialists tweak the settings to make them colored, warm or cold, high-contrast or low-key depending on the task.
In contrast to furniture photos, bedroom renders are done faster, cost less, and provide more creative options. Using them allows to add any amount of decor, change colors and textures at any time, and select the type of lighting that makes the product shine. Moreover, CGI studios have hundreds of ready-made 3D bedroom scenes in any interior style, so marketers can significantly reduce turnaround time and save their budget!
To get top-quality and attention-grabbing bedroom renders, use our 3D rendering services. CGIFURNITURE 3D artists will make photorealistic 3D images for your promo campaigns in no time!