Choosing a 3D modeling company is an important stage for successful product marketing. Upon this choice depend the quality of 3D models, speed and effectiveness of the workflow, and, ultimately, the impact of the advertising materials. So how does one find a reliable partner when there’s no time for meeting up and talking things through with each 3D modeling studio on the internet?

There are no limits to what one can promise on its website. There’s one thing, however, Product Manufacturers and Marketers can trust — a 3D modeling portfolio. Real results and product images can tell more than a thousand words — one just needs to know what exactly to look for. Let’s find out how to choose a perfect CGI contractor based on portfolio.

#1. The Quality and Realism of 3D Models

3D Photorealistic Modeling for a Chair on White

When looking through a 3D Modeling Portfolio, pay attention to the geometry of 3D models, their proportions as well as the quality of textures and materials. Whether a 3D Artist models from scratch, a reference, or a photo, they need to possess the art of creating complex geometry, custom shapes and structure for the product to look 100% accurate — just like the real thing.

  • Before-Product Visualisation Scene
    After-Product Visualisation Scene
    Without Textures Product Visualisation Scene After Texturing

All the materials and textures of high-quality 3D models have to be easily identifiable, and their color and shade — authentic. That’s the only way for CG products to look photorealistic and appealing. Sloppiness kills the image, while skillful recreation of geometry and textures of the items allows for an outstanding level of detail.

#2. The Variety of 3D Modeling Services

If you need your 3D models not only for images but animation, AR apps, configurations etc., make sure a 3D modeling company provides all those services. To confirm that, check out if their portfolio includes CG videos, AR models, 360-degree views and other types of innovative solutions.

When examining the 3D modeling studio website, pay attention to whether and how the studio works with the software you need. Do 3D Artists work with ZBrush, Autodesk 3ds Max and Vray plugins for deliciously realistic lighting? That would fit into your product line seamlessly.

Once again, the range of 3D modeling software used is an indicator of the scale of a studio. For instance, CGIFURNITURE 3D Artists work with 3D Max, ZBrush, Maya, Marvelous Designer. Unity, Unreal Engine, ArchiCAD, Photoshop. This is the top software, and quite a range to choose from, which means we can work on different types of tasks and complete large-scale projects in time.

#3. Turnaround Time for a Project

When examining a professional 3D modeling portfolio, look for information about how much time each project took. The image may look awesome, but to create it, a 3D Artist could have needed three days of hard work. Would that be okay for your workflow? Time is often mentioned in the portfolio entry.

However, for large-scale 3D modeling projects, things are somewhat different. In this case, the speed depends on the number of specialists a CGI company employs. For instance, CGIFURNITURE has 200 in-house specialists, which allows a few teams to work simultaneously on a project, therefore, time is not an issue for us. How to learn the number of 3D Artists from a 3D modeling portfolio? Just contact a company in question, describe your project and ask the managers to estimate its TAT.

#4. Case Studies and Feedback from Clients

Case Studies for 3D Modeling

The best proof of the professionalism of a specific company are case studies. Case study is a 3D modeling portfolio entry with information on the project’s development and success.It usually includes all/some of the following:

  • Dates and the time a project took;
  • Price;
  • The software used;
  • The goal of a project;
  • The scope of work;
  • Intermidiate results on different stages;
  • Final results;
  • The usage of final results by the client.
  • The client’s feedback

Case studies allow you to see what kind of brands cooperate with a 3D modeling studio. Are those companies the ones you associate with quality and success? Would you like to see your name next to theirs? And most importantly, do you admire their marketing strategy or advertising campaigns? If you answer yes to all these questions, you might have found a perfect 3D modeling service provider.

#5. Budget and Price

3D Modeling Prices

Once you’ve established that the quality, TAT and conditions correspond to your expectations, time to find out about the pricing policy. It is perfect if each project of a 3D modeling portfolio includes its prices. If that’s not the case, though, search for a calculator on the website. Or better still, contact the studio: this is more reliable anyway as your project might belong to a different price category. For instance, 3D modeling projects in CGIFURNITURE fall into 4 groups:

  1. Simple 3D modeling
  2. Complex 3D modeling
  3. Simple Lifestyle
  4. Complex Lifestyle

You may find out more about each of them in our Glossary and estimate the cost of your 3D modeling project on the Prices page. This way, estimating the price is a piece of cake!

That was the base for your checklist for 3D modeling portfolio analysis. To form a complete picture, check out the CGI company’s presence on social media and specialized platforms. Comments, ratings and likes will give you an even better idea of where their skills stand and how fellow 3D Artists evaluate them.

Download CGIFURNITURE price guide and learn the costs of top-tier 3D visualization projects of different scales!

product rendering price

For high-quality 3D rendering services contact CGIFURNITURE. We’ll turn your marketing materials into lead magnets with the power of impressive product imagery!

Max Kharchenko

Senior Account Manager

An ultimate problem-solver and skilled negotiator, Max provides first-class advice to clients. He is an extrovert, a dog person, and a sheer pleasure to talk to. In his spare time, Max enjoys playing basketball and watching Netflix.

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