3D Model Configurator

What It Is And How To Use It For Ecommerce

The Nasdaq research shows that 95% of all purchases will be facilitated by eCommerce by 2040. These figures are not surprising at all considering how much we shop online every day. But despite glowing prospects, eCommerce has certain pain points, such as lack of consumers’ trust and goods return. 

Surely, we can’t always rely on the accuracy of the listings’ visuals. Even if a manufacturer provides photos of the product from several angles – they are still static images. These pictures simply can’t display the item in a 360-degree view and don’t provide the same level of examination as brick-and-mortar stores do.

Therefore, to showcase the product in all its glory online, marketers often use interactive 360 view ​​photography. However, a 360 model view has limited capabilities too. In fact, it’s just a spinner of an object that doesn’t have additional functions to modify the product. All you can do with it is rotate and zoom in and out. Thus, to present their goods properly and stand out on the market, advanced manufacturers and retailers use cutting-edge technologies, such as a 3D model configurator.

A 3D configurator is of the most trendy digital tools for eCommerce that allows customization of an object to your liking. Using it, buyers can try the various designs of the item, change its colors, textures, detailing and backgrounds. After creating the desired look, they can order a ready product or wait for a custom-made one. 

But not only consumers win from using a 3D model configurator. Manufacturers and retailers get great opportunities to reduce the sales cycle, learn more about their audience and cut stock expenses. How to achieve it? As a 3D modeling studio, we know 5 ways our clients boosted their business with a 3D model visualizer. Read on!

#1. Provide Convenient Customization 

Choosing the Best Colors for a Bedroom Set in a 3D Configurator

The most important advantage of the 3D model configurator is that it allows consumers to completely customize the product as they want. Using a 3D visualizer, buyers can assemble a furniture piece that will ideally match their interior in both aesthetic aspects and proportions. Also, they can personalize an item starting from the color of the handles and finish with selecting glass or wooden cabinet doors.

After a buyer has created the desired design, they can save the PDF file with the result and send it to a manufacturer. The latter, in turn, will provide an accurate invoice and assemble the model in the exact configuration.

#2. Demonstrate Products from All Angles


    A 3D model configurator shows a product in 360° view, and users can easily rotate a 3D object using the mouse, touchpad or by touching the screen, depending on the device. Also, in the 3D configurator, you can zoom in the object to see its smallest details. To create 3D imagery for the configurator, 3D artists use a highly detailed 3D model so that each element can be showcased and carefully examined.

    As a result, buyers have an impression of holding the item in their hands as they would in a brick-and-mortar store. With a 3D model visualizer, they are able to evaluate the object properly without even additional photos. Thus, a well-made 3D model configurator is enough for listing to successfully sell the item.

    #3. Show a Furniture Piece in Various Contexts

    A 3D Configurator with Different Roomsets for a Classic Armchair

    In addition to customizing individual parts and textures of the item in a 3D model configurator, buyers can also select any roomset for the product to understand which interior style it fits. After all, one of the common problems with buying furniture online is that the purchased piece looked good in the listing, but in real life, it simply doesn’t match the home environment by style or color. Moreover, often, photos don’t represent the actual proportions of the item. And, as a result, it appears to be too large or small for the interior in real life. 

    Using a 3D model configurator, consumers can put the object into photoreal lifestyle pictures to understand its true parameters and style and make a conscious purchase. They can select different roomsets from the collection of backgrounds to see what style and color scheme complements the product the most. 

    Such a digital tool perfectly emphasizes the versatility of the model and proves that the same item works with different interior styles. Needless to say that this type of customer experience could be provided only by a 3D model configurator that takes product examination to the whole new level. 

    #4. Give Full Product Info Before Purchase to Reduce Goods Return

    3D Model of a Cabinet on a Product Page

    One of the biggest risks of online commerce is product returns. Therefore, sellers do everything to reduce them — provide more photos and videos, add an extensive text description with the parameters of the item. However, all this doesn’t give buyers a holistic vision of the object.

    Only by interacting with an online 3D model configurator, a customer can study the furniture piece with maximum accuracy before buying it. Once they tailored the design for themselves, clearly envisioned the parameters of the object and saw how it looks in different interiors, consumers can be more confident about the purchase. After all, the chances they will send back the product they assembled themselves are very small.

    #5. Enhance Shopping Experience with VR and AR Interactive Apps

    3D Configurator of Soft Furniture for an AR App

    A 3D model configurator works perfectly with VR and AR shopping apps. For example, one of the most advanced eCommerce giants, IKEA, has been using such apps for a long time in their brick-and-mortar stores. 

    Using a VR headset and hand controllers, a buyer can create an entire interior from scratch and fill it with customized objects and decor. In short, it’s like building your ideal home but virtually. 

    No surprise, consumers get emotionally involved in the process of creating their own world in a 3D configurator. As a result, a buyer is 100% satisfied with the scene and is ready to purchase all the items to recreate the look in reality. All they have to do is to pay one bill to get their dream in a box.

    Download CGIFURNITURE price guide and learn the costs of top-tier 3D visualization projects of different scales!

    product rendering price

    The 3D model configurator gives shoppers a unique opportunity to creatively customize the furniture piece as they want. This engaging tool increases their awareness of a product, hence, reduces goods returns. In addition, an interactive 3D configurator helps marketers study the true needs and tastes of buyers in order to produce only popular models in the future.

    Want to provide your customers with an exclusive and interactive shopping experience? Order our 3D modeling services and get a 3D model configurator that will boost audience engagement and your sales!

    Max Kharchenko

    Senior Account Manager

    An ultimate problem-solver and skilled negotiator, Max provides first-class advice to clients. He is an extrovert, a dog person, and a sheer pleasure to talk to. In his spare time, Max enjoys playing basketball and watching Netflix.

    A 3D configurator is a digital interactive tool that allows users to customize products as per liking. With a 3D model visualizer, they can change the design of the item to see how it looks in different colors, shapes, sizes, textures, backgrounds, and so on. A 3D model configurator can be easily integrated into eCommerce websites and added to the listing.

    It depends on the type of 3D configurator. Some provide customization of each element of the product, while others also allow changing backgrounds or roomsets. With such 3D configurators, customers can see how this furniture piece works for a certain interior style and choose one that would fit best in their own homes.

    Firstly, users can closely scrutinize the item by rotating it in a 360 view and zooming in. Secondly, a 3D configurator offers consumers a unique opportunity to create the exact design of the product they like. And last but not least, it allows placing a furniture item into a photorealistic roomset to see how it works in interiors.

    Every 3D company had its own price list for creating 3D configurators. Also, it depends on  the complexity and the level of customization that 3D visualizer provides. Thus, always contact client managers for accurate prices.