ECommerce Product Page Essentials:

A product page is one of the most significant elements of a brand’s website. It’s the first thing a person sees when they browse the web for a specific product. Product pages should be thought-out and eye-catching to captivate a potential buyer straight away. To make them effective and increase conversion rates, a company should implement some particular components — eCommerce product page essentials. 

Have you ever wondered what should an eCommerce page include? Our 3D rendering company prepared an article with nine crucial elements to incorporate into your online listings. Let’s dive in!

#1. Silo Product Images

A silo image is one of the most effective eCommerce product page essentials. It is a budget-friendly way to showcase the items in the best light. A white backdrop ensures a crystal-clear focus on the item and makes it look exceptionally appealing. Besides the visual impact, silos are very informative, highlighting all the product’s unique selling features and benefits. Customers are more likely to buy the items they can see and examine clearly, so utilizing silo images is very useful for increasing sales. 

Furthermore, creating these product page essentials with CGI is much more cost-effective than with traditional photography. There’s no need to organize a photoshoot and build a set since 3D artists create everything digitally. 

#2. Feature Images

A feature image is a visual that showcases a product’s particular feature or function. With CGI, there’s no limit to the imagination — you can highlight any part of the item from the best possible angles. By using such imagery on an eCommerce product page, a brand will allow a viewer to envision the product’s functionality without having to visit a physical store. Additionally, this essential element will leave a lasting impression on the clients, which can also lead to a successful sale.

#3. Lifestyle Product Images

Another effective option on the list of eCommerce product page essentials is lifestyle images. It is a widely used type of marketing visual across different industries. What lifestyle pictures do is demonstrate the item in a real-life context. For instance, a furniture company may showcase its armchair in a cozy, inviting living room.

With CGI, a brand can easily choose and experiment with different scenes. It will help them choose the best environment for the image that aligns with the target audience’s preferences. Such pictures sell not only the merchandise but also the associated lifestyle. As a result, they can help a business build a stronger emotional connection with their clients, which makes these images a perfect addition to an eCommerce page. 

#4. Color/Material Options

Let’s examine the following type of visual in our eCommerce product page essentials selection. These images show all the color and material variations of your product. By presenting the alternative design options, you can ensure that customers find the item that fits their requirements. You can organize these pictures as an interactive configurator or as a colorways image that showcases all the available product variations within a single image. Naturally, presenting the alternative options for the merchandise makes the product page look enticing and informative.  

#5. Product Video

Now, let’s check out an even more captivating type of visual for an eCommerce page — a product video. A short clip can effectively showcase the item in use. Besides, a brand can add various infographics to the video to present the viewer with the product’s benefits in a unique and compelling way. With 3D animated product videos, a customer will get all the comprehensive info about the products in an easy-to-understand form. This additional context will help them make a confident purchasing decision, which, in turn, will drive sales.  

#6. 360° View

Here is a relatively new addition to the eCommerce product page essentials. A 360° view allows a viewer to thoroughly examine the desired item from every angle in an interactive manner. Such a feature will engage your customers and make them interested in your services without fail. 

Wondering how to acquire these 360° views? With CGIFurniture, it’s a very smooth process. Our company can create 3D models of your merchandise and will gladly help you incorporate this engaging feature into your website. 

#7. AR Model

Augment reality is a cutting-edge tool that has quickly become one of the eCommerce product page essentials. AR technology allows a user to project the 3D model of a product onto a physical space using their smartphone camera. This way, a buyer can put a virtual version of a product into their interior. With the help of AR, they can see if the product’s dimensions would fit in their spaces and if the design is what they’re looking for. It leads to a customer making a more confident purchasing decision and ensures an increase in satisfaction rates. Besides, adding such a feature to your eCommerce page will help you present yourself as a tech-savvy business.   

#8. Product Overview

Two more eCommerce product page essentials are not options for product visuals. The first thing that a product page simply can’t do without is a product overview. Here, you need to establish the product’s unique features and who it is for. A brand should do its best to paint a captivating picture for the customer in the text overview. Ideally, a person should want to buy the product just by reading the text alone. 

#9. User Reviews

Finally, an eCommerce page should definitely include user reviews. An experienced buyer will not only look through the marketing visuals. They also need to see how users experience the products. A customer would get comprehensive info about your merchandise or services by looking at authentic customer feedback.  

These were our top 9 eCommerce product page essentials. By incorporating these elements into your website, you are bound to achieve success and make your business stand out in the sea of competitors. Don’t hesitate to reach out to our company! We can help you produce the CGI for each key element described in this article.

Need outstanding product visuals to use in the eCommerce webpage essentials? Use our professional 3D rendering services and get breathtaking marketing materials to elevate your online presence!

Ian Diev

Content Writer, Editor at CGIFurniture

Ian loves writing about innovative 3D technologies and their impact on product design and marketing. In his spare time, he makes indie music, watches obscure movies, and cooks culinary masterpieces for friends.

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