Palliser Furniture, founded in 1944, is a renowned Canadian upholstery manufacturer, widely known in the industry for its commitment to quality craftsmanship and innovative design. Established with a vision to enrich the comfort of home, Palliser has evolved into a leading manufacturer, offering an extensive array of premium customizable upholstery.
As part of the strategy to elevate the brand, Palliser’s marketing team began exploring ways to use 3D product models originally created for an online configurator in new and engaging ways. In May 2021, Palliser and CGIFurniture crossed their paths for the first time, setting the stage for a collaborative venture. That’s when our team started using different types of CG visuals for the brand, from furniture modeling to product animation. Let’s take a look at some of them!