Product Imagery for Catalogs: Sklum Brand

Sklum is a furniture and home decor company based in Spain. Founded in 2014, Sklum has established itself as a popular brand known for its contemporary and stylish designs at affordable prices. The company primarily operates online and has a strong presence in the e-commerce space.

The brand collaborated with CGIFurniture to generate product imagery for catalogs featuring their latest collections. Our team at CGIFurniture worked on a variety of renders, including silo renders, wall lifestyles, and interior lifestyle renders. Now, let’s explore the outcome together!

Product Imagery for an Online Furniture Catalog

Sklum approached us with a unique request for a comprehensive catalog that would showcase their furniture both in interior and exterior settings. They had only individual object photos available, everything else was up to our 3D artists. However, they always welcome the challenge!

Our team diligently worked to create 3D models based on the provided photos and meticulously rendered realistic lifestyles. By seamlessly blending the furniture into various interior and exterior environments, we brought their vision to life. The result? A visually captivating and interactive selling directory.

CG Product Renders for the Brand’s Digital Catalog

Using CG product renders for the brand’s digital catalog offers numerous benefits. These lifelike, high-quality images eliminate the need for expensive photoshoots and physical prototypes, allowing you to showcase products in different colors, materials, and settings with ease. CG renders provide flexibility, enabling real-time updates and customizations, which helps speed up product launches and keep marketing materials consistent across platforms. Additionally, interactive 3D visuals improve customer experience, helping them make better purchasing decisions and reducing returns. Overall, CG product renders offer a cost-effective, scalable solution for creating an engaging, visually appealing digital catalog.

3D Model Optimization for Augmented Reality

Augmented reality is part and parcel of the Sklum e-shopping experience. To let their customer try their products in their homes, the brand had their 3D models optimized for AR. You can see an example of the output below.

QR for Chair 3D Model in Augmented Reality

Scan QR code to see this product in augmented reality

Furniture Silo 3D Rendering

Our skilled artists have utilized advanced techniques to create three-dimensional digital models that highlight furniture pieces and decor items based on product photos. For silo renders, a pure white backdrop is employed to ensure that the main object remains the focal point. The goal is to present the items in a catalog without any background elements detracting from their visual impact.

1 2 3

Lifestyle Renders for Commercial Furniture

Sklum offers a wide range of commercial furniture specifically designed for restaurants and offices. To showcase these collections effectively, our team meticulously constructed various interior settings that align with the brand’s style references and color palette. By creating these carefully curated environments, we ensured that the products harmoniously integrate into the catalogs, presenting a cohesive and visually appealing experience for customers.

1 2 3 4 5 6

Lifestyle Renders for Outdoor Furniture

Other Sklum collections that demanded suitable settings to showcase their best features are outdoor furniture pieces. Our skilled CGIFurniture specialists created a diverse range of realistic exterior backgrounds that effectively highlighted the items. These settings were carefully designed to capture the essence of outdoor living, allowing the products to shine.