Oxford Garden has been manufacturing outdoor furniture for commercial and residential spaces for more than 25 years. The materials used in their production are test-proven to be durable and resistant to different weather conditions. Each furniture piece embodies perfect form, functionality, and comfort. All of the items are offered in several color options, which is why the brand needed many promo images for every model.
The team of Oxford Garden contacted CGIFurniture at the start of 2021 for their first 3D visualization project and has been working with us since. With CGI, Oxford Garden can showcase its furniture in a variety of settings and color combinations without the need to physically produce and photograph any prototypes. Let’s see what product CG images the brand got from us so far!
Meticulous 3D Modeling of Outdoor Furniture Pieces
The brand team gave us a very detailed technical assignment for furniture 3D models. It specified that every 3D object had to be made according to the visual references, drawings, and product description videos provided. That is why before the rendering stage, our artists always submit obj. files for the client’s approval. This way, we ensure 100% accuracy.
Detailed Close-Up CG Shots of The Products
Most of the outdoor furniture made by Oxford Garden is wooden or wicker. The managers ordered close-up shots to showcase the high quality of these materials. They requested that the resolution in those renders had to be 4K to showcase even the smallest details of product designs.
Photorealistic Lifestyle Furniture 3D Renders
Lifestyle renders allow Oxford Garden to present a wider range of options to their customers and help them imagine how the furniture would look in different environments. The 3D settings used in the images were created based on reference photos of stylish modern patios, terraces, and pools in bright sunny daylight.
Outdoor Furniture 3D Visualization for the E-Comm Website
The silo, close-up, and lifestyle 3D renders were used on product pages of the Oxford Garden website. A lot of them also appeared on the brands’ social media, getting plenty of likes and shares.
