Maddle is a Canadian company that produces and sells inflatable paddle boards. They have designed a huge collection for the summer of 2022. So, all adventure & sports lovers have a lot of options to explore lakes, seas, and oceans with Maddle boards this year.
To prepare marketing materials for the season in time, the brand’s managers got in contact with CGIFurniture rendering company in March of 2022. They ordered 3D models of their products and asked to render them on a white background. Let’s see how the project turned out!
Detailed 3D Modeling of Paddle Boards
One of the main requirements of the brand representatives was an accurate depiction of their products’ specific design. For this reason, they sent us photos of the items. Our CG artists spared no effort to model every element that makes Maddle boards an excellent water entertainment.
Photorealistic 3D Visualization of Maddle Boards
The key part of the project was the creation of silo renders of the products. Each of them has a unique design with a variety of color options, and we’ve made CG images for the entire assortment. Our 3D artists made sure to showcase all the patterns and drawings on the boards with absolute accuracy. The silos were produced through our product rendering services.
Top-Notch 3D Rendering for a Brand’s Website
The final CG images were used on the Maddle website. They became a perfect fit for product listings. Some of the renders were also used on banners and in social media posts as they are easily edited in 2D gpraphic programs.
Why brands choose plain backgrounds for product pages is covered in our article on the white product background. Another non-furniture project: 3D renders for Zephyr airline seats.
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