EQ3 is a Canadian-based furniture and home goods retailer known for its timeless designs. It was founded in 2001 by Peter Tielmann in Winnipeg, Canada. The company’s name, EQ3, stands for “Emotional Quotient in the Third Dimension,” reflecting its commitment to design, quality, and emotional impact of its products.
EQ3 focuses on creating furniture and home goods that balance aesthetics, functionality, and longevity. Its designs often feature timeless aesthetics, quality materials and innovative solutions for urban living spaces. The furniture brand offers a diverse range of products for various home areas, including living room, dining room, bedroom, home office, and outdoor spaces.
The retailer contacted CGIFurniture at the start of 2022, and we have been creating 3D renderings for them ever since. They order wall CG renders, lifestyle visualization, and animation. Let’s take a look at every type of CG visuals individually!
Versatile Wall Product CG Images
Wall renders are a great tool to showcase furniture designs in simple life-like settings. These visuals allow customers to appreciate minimalist EQ3 furniture without any distractions. Such images, with their neutral yet realistic background, are a great alternative to standard silo pictures.
Stylish Lifestyle 3D Visualization
Lifestyle rendering for furniture involves creating images that showcase furniture pieces in a context that mimics real-life living spaces. These images help potential customers visualize how the furniture would look and fit within their own homes. The EQ3 team always sends references with stylish interiors to help us create 3D settings that match the elegant design of their products.
Visual Marketing Across All Platforms
The results of 3D rendering projects were used on the EQ3 e-commerce website. Some of them also appeared on different social media accounts of the retailer. Overall, the wide array of visuals facilitated the seamless sharing of informative and engaging content across all online marketing platforms.
