EkoPoly Products, a US brand of outdoor furniture, creates products with HDPE lumber and stainless steel hardware. Thanks to that, the items are resistant to insects, mold, mildew, and weather. On top of that, EkoPoly outdoor furniture is easy to clean and lasts long with little to no maintenance.
At the start of 2023, the brand contacted CGIFurniture and set its first 3D visualization task with us. By now, our team has completed 12 projects for the brand. Those included 3D modeling, making silo renders and colorways, as well as creating beautiful lifestyle renders showing furniture in different outdoor environments. Let’s take a closer look at all types of CG visuals we’ve made for EkoPoly and learn how they helped the company elevate its marketing game!
Silo Rendering for Outdoor Furniture
The brand managers asked for two types of silo renders:
– classic images with a white background;
– lively colorways.
The latter are images showing the same product in different color options.
Lifestyle Outdoor Furniture 3D Visualization
This is the part where our 3D artists let their imagination run, as the EkoPoly Products team gave them the full creative freedom for lifestyle settings. Eventually, we’ve made images showing furniture on the beaches, near pools, and on patios with different types of natural lighting — from early morning light to sunset. To save time, our CG specialists used ready-made 3D scenes from the CGIFurniture library. The final strokes in Photoshop made the result extremely realistic and mesmerizing.
Visual CG Content for All Types of Marketing Platforms
EkoPoly Outdoor Products has e-commerce pages on different shopping platforms such as Amazon as well as on social media. The final renders were shared on all of them. Namely, silos were used for product pages and lifestyles shined in SMM posts. On top of that, the brand is in the process of making its own website, for which it’ll need all the CG pictures available.
