Teaching customers is a primary goal of marketing, for it turns readers and viewers into devotees of the brand. Using CGI, our 3D rendering company created a series of images showcasing how to apply anchors for construction professionals and thus build product knowledge
CGI for Presentation: Visuals For Building Product Knowledge
Teaching customers is a core part of any marketing strategy — especially in the construction and industrial sectors, where products often require visual explanation. Using CGI, our 3D rendering company helped demonstrate complex applications such as anchor installations, bolt configurations, and structural setups.
In this project for Hilti, we created a series of visuals to support both internal and external communications. These included exploded diagrams, cutaway views, and technical illustrations that clearly show how to use T-bolts and install them into roll-shaped concrete channels. The visuals were designed to be clean, intuitive, and informative — eliminating confusion and reducing the need for wordy technical descriptions.
CGI as a Perfect Tool for Creating Marketing Content
Our client needed highly accurate yet visually digestible images of their hardware SKUs. From HBC-C bolts to HBC-T configurations, each variant was recreated with precision to highlight its unique geometry and threading.
The image above shows the lineup of different bolts, each labeled with its technical specs. Such renders help customers compare products at a glance — improving online shopping experiences and making the digital catalog feel more like a hands-on display. These images not only support eCommerce use but also assist in building product familiarity for B2B clients, engineers, and on-site teams.
Simple Models Embedded on the Website
The rendered bolt models were integrated directly into the Hilti product catalog online. Instead of low-quality thumbnails or generic diagrams, users now interact with high-resolution 3D visuals that illustrate each item with photorealistic detail.
This approach transforms the product page from a basic listing into a tool for technical education and decision-making. Buyers can clearly see what they’re selecting and how the components fit into broader systems — ultimately boosting trust and reducing return rates.
Engineering Renderings for Webinars and Training: Hilti Education Project
CGI wasn’t just used for customer-facing content — it also played a vital role in internal and external educational materials. In webinars and technical articles, Hilti showcased theories of adhesive and rebar anchoring with visual aids built on 3D renderings. These visuals explained engineering concepts such as ACI 318 anchoring provisions and splice designs with clarity and consistency.
Whether viewed on a webinar slide or as part of a technical guide, these renderings provide a fast and intuitive way to convey complex structural logic. For educational initiatives, this level of visual support is invaluable.
Results
By combining visual precision with marketing flexibility, CGI helped Hilti create a multi-purpose content library that works across departments — from engineering and sales to training and customer support. These visuals empower professionals to understand the product’s purpose and performance at a glance, while also elevating the quality of Hilti’s brand presentation online.