CG Rendering Services

for Jofran Furniture Inc.

Jofran Inc. furniture company was founded back in 1975. Since then, the brand has been bringing coziness and comfort to its customers’ homes with the help of quality furnishings. The brand offers reasonably priced and practical products for bedrooms, living and dining rooms. To appeal to their target audience, Jofran Inc. marketers needed promo materials that would best highlight the functionality and homey charm of their items. And they entrusted making such visuals to our 3D rendering company.

Jofran team contacted CGIFurniture in January of 2021. Since then, we’ve completed more than 30 projects together. So far, we’ve created silo and lifestyle CG images as well as 360° spins and AR models for the brand. This diverse visual content was then used on different marketing channels. Let’s look into the projects in detail!

Furniture 3D Modeling and Texturing

Jofran managers sent our team photos of the furniture pieces in full and close-up views. Using them as references, our 3D artists recreated all the items in 3D with 100% accuracy. Also, close-ups helped us select the correct textures that were then applied to 3D models. The resulting photorealistic CG objects were used for creating different types of promo visuals.

Neutral Background CG Product Images

Jofran Inc. doesn’t use a standard white background for silo product imagery. The brand marketers prefer cozy neutral tones instead. They sent us mood boards with colors and materials to be used as a backdrop for the items. With the help of these references, our 3D artists created a CG scene of space with a light wooden floor and an off-white wall. Every product 3D model was put into this scene and then rendered in 4k resolution.

Lifestyle CG Rendering Services

The scope of work for lifestyle CG renders included a mood board with a preferable interior style for every furniture piece. In accordance with it, our team built 3D scenes that worked perfectly for Jofran product 3D models. We put CG objects in those settings, set the required camera angles, and then rendered the results in 4k. Every furniture item and set was shown against a unique background. But in the post-production stage, we adjusted all the visuals to have the same contrast, the tonality of lighting, and the overall mood. This way, we endowed product images with an easily recognizable brand style.

Furniture 360° Spins

Jofran managers ordered 360° spins for all product models. For each spin, our specialists had to make 36 white background renders showing the product from different angles. These renderings were to be used in a special website plugin that allows for creating a 360 spin out of a series of images. With such an asset, customers could rotate high-poly furniture 3D models and examine them in detail.

Multi-Row 3D View

This tool is a spherical product 360° view which is based on 7 rows of 36 renders in each of them. It allows to not only spin a furniture 3D model from left to right but in all possible directions, choose any angle, zoom in and out. This way every detail of the product can be thoroughly examined.

Furniture AR Models

Creating AR models required turning high-poly 3D objects into low-poly ones. That’s because only low-poly models can be rendered in real-time by an augmented reality app. The final AR-ready files were sent to Jofran managers in usdz. and glb. formats that worked for iPhone and Android.

Scan QR code to see this product
in augmented reality

CG Renders for Jofran’s Site and Social Media

The company used a whole set of CG visuals we’ve made on their website and social media. Lifestyle 3D renders of furniture were used in the company’s online catalog while silo renderings and AR models were added to product listings. Also, top-notch lifestyles and 360° spins worked as perfect Facebook and Instagram content.