Digital rendering for furniture is an innovative marketing technique that is conquering the online world at the speed of light. Why is it in such high demand nowadays? Well, it is the technique that can easily take your business as well as income to the new level while leaving all the other furniture retailers behind. That is the set of advantages that would attract anyone’s attention, wouldn’t it?
The modern world is centered around online activities more than anything else. That is why so many businesses choose to take their services online to attract more customers. All this brings in the need to present the products on offer in their digital variations. That’s when 3D renders come into play. They are aimed at creating the impression that you are observing the item in real life rather than looking at a high-quality picture.
But the benefits extend beyond digital channels. Competition in product design is tough and getting more intense every year, especially at international design exhibitions where manufacturers showcase their work to potential partners and press. Digital product rendering works perfectly for both online marketing and print collateral — catalogs, booklets, flyers, business cards, and exhibition materials. Brands no longer need to spend fortunes on prototypes and photo shoots for each object.
Digital rendering offers customers an image of a bed or a table so precise that it seems they can reach out their hand and touch it. Should you be interested in any detail of the furniture piece, you can zoom in, rotate a 3D model of a product, and inspect every element. To put it simply, a reputable rendering company and its services allow clients to experience a journey to the store without them leaving a comfy couch.
Knowing all of these, would you like to learn some more about the benefits of digital rendering for furniture business? Then, let’s get to it!
#1. Detailed Presentation
As a furniture store manufacturer or owner, you may wonder about what’s in it for you when it comes to digital furniture rendering. The answer to that is quite simple – the more the customer is satisfied, the better your business runs. When the client is amazed by the quality of furniture product images on your website, it may become the primary trigger to invest in a purchase.
What digital rendering for furniture is primarily aimed at is to allow the customer to examine every tiny element of the product. When you are entitled to the possibility to look at the modern furniture in a bird’s eye view or 360 views, you can seize its life-size, texture, design, and other essential things in detail.
If the client is interested in product design above everything else, effective high-resolution 3D renders on a white background will allow them to review the item without any distraction. At the same time, lifestyle images will show how the same furniture item looks in various settings.
This detailed presentation works equally well for print materials. Product catalogs — whether a large coffee table book with stunning lifestyles, a new collection catalog, or a special anniversary edition — require plenty of high-quality images showing objects on white backgrounds and in impressive room sets. Digital product rendering delivers all of this at a fraction of the cost of traditional photography, while perfectly conveying colors and materials so products look stunning and 100% realistic.
#2. Customized Settings
When a person shops for new furniture online, they imagine it in a fitting setting, usually their home interior or a dream design. If a prospect is a designer or has a vivid imagination, something like that would not be a problem. However, the rest of the customers, who are basically laymen, have no way of doing the same. That is when skilled lifestyle furniture 3D visuals come in handy even more since everyone can see a product fitting into the well-designed setting of any kind.
Whether we like it or not, but most purchases are triggered by emotional state. If the buyer is pleased with the lifestyle image and the setting, they can visualize the item in their homes, thus the chances of purchase increase tremendously. After all, one of the main advantages of digital rendering is that you can always place the same furniture 3D models in various room sets. Such an approach allows customers to choose the background and design style they see as the most suitable for their home.
This flexibility extends to brand identity materials as well. Manufacturers attend plenty of meetings at design exhibitions and need remarkable items like business cards, letterheads, corporate brochures, and branded folders. A company can use 3D visualization of its most iconic item to create a unique design for visiting cards and corporate stationery — potential partners will understand whose card it is at first glance. With 3D technologies, marketers can try various angles or even different products without spending money on photo sets each time.
#3. Immediate Product Customization
It is not a secret to anyone that traditional furniture images require scrupulous attention of skillful photographers in order for the shot to appeal to the customer. Usually, such services are quite costly, though beautiful to look at. However, what if a furniture designer chooses to change one detail about the item, and then everything needs to be re-shot? Surely, that would require additional expenses, not to mention the time and effort spent on it.
With digital rendering for furniture, there is rarely a chance that a sudden alteration would involve such an unpleasant fuss. After all, 3D models are a lot easier and less costly to modify. The same goes for 3D scenes in general. CGI rendering allows you to experiment with the color palette, textures, design, and its elements. Besides, with the original 3D model at hand, you can succeed with the necessary adjustments in a matter of a few hours at max.
This is especially useful for catalogs where the same product is presented in various colors and design modifications. A 3D model can be updated and modified in a few clicks, unlike photography where every variation requires a new shoot. One of the biggest benefits is that ordering only one 3D model, manufacturers can re-use it on multiple occasions in the future without creating a new one — for online listings, print catalogs, exhibition materials, and merchandise alike.
#4. Pre-sell Option
The bigger your customer base is, the better. However, at times it is quite difficult to gather that base if the product is still in the making. That can only mean that selling furniture online is going to be postponed until the product is ready. Unless you decide to use digital rendering for furniture as a part of your marketing strategy, of course.
There is no need to fill your website only with photos of ready-made furniture if you have the opportunity to treat the customers with 3D images of the products that are only in development. In this way, you will increase the potential-client base right in time for the product to be ready to hit the market.
Apart from that, 3D renders of pre-selling products will help the manufacturer to gather information about the customer response. If the response is unfavorable, they will be able to upgrade the furniture according to the clients’ taste. This way, the launched product will have higher chances to succeed without unnecessary investments in redoing furniture prototypes.
The same principle applies to exhibition planning. Digital product rendering lets you create all your print collateral — from stand designs to PR packages — before the physical products even exist. You can test different visual approaches with partners and adjust based on feedback, ensuring your exhibition materials make maximum impact when the event arrives.
#5. Brand Modernization
It is true that any successful brand consists of multiple crucial elements, and a responsive and well-designed website is one of the vital components. These days most customers pay a lot of attention to the way the site they visit looks and operates. However, one of the main factors that can turn potential customers off the site is low-quality and boring furniture images.
What does that mean? Those furniture brands that implement digital imagery into their online services are always a step ahead of all the others and appear a lot more innovative. 3D rendering is not only about photorealistic images, it is also about 360 view product photography and animation, not to mention that it is highly compatible with AR and VR technologies too. All of these digital tools can be used to make an e-commerce furniture platform much more engaging and immersive for prospects.
Merchandise is another powerful branding tool. Instead of printing a mere logo on every item, manufacturers can use stunning digital product rendering to create mind-blowing designs for calendars, notebooks, mugs, and posters. With modern 3D printing technologies, small souvenirs can be made fast and effectively — the 3D printing process can be operated directly from 3D software, so marketers get merch items quickly and in any quantity. Each souvenir becomes a unique piece of art that partners and customers would love to have.
6. Print Collateral and Exhibition Success
While digital channels dominate modern marketing, print collateral remains essential — especially for design exhibitions where business meetings, showcases, and interviews take place. Marketers need catalogs, booklets, flyers, business cards, and remarkable stands to get noticed among competitors.
Companies still send traditional letters to partners and direct mails to potential buyers, including advertisement brochures, discount sale sheets, and gift certificates. We all get tons of promotional mail daily, so it's vital to send materials that stand out against competitors' promo. Tempting visuals attract prospects' attention at once, increasing the chance they'll keep a promo sheet instead of discarding it immediately.
Digital product rendering also works for creating first-class invitations and postcards for business associates — event invitations, greetings, and thank-you cards. 3D specialists can make stunning renderings and use them in design software to create beautiful printed materials.
For exhibitions specifically, manufacturers must provide booklets, flyers, and posters throughout the fair — from the press center to the cafeteria. PR packages for journalists might include booklets, brochures, merchandise, printed catalogs, and branded USB drives with digital content. Using jaw-dropping digital product rendering for these materials, marketers can be confident that journalists will choose their images for editorials and post-releases — so all expenses on making and printing PR promo will pay off quickly.
Furniture is one of those lifestyle elements that can’t be treated lightly. Every person craves to make the family nest as comfy and cozy as possible, and well-fitted furniture plays a significant role in the process. While many people have no time to stroll through countless furniture stores, more and more users tend to choose online ones.
Due to the technological era that we live in, the e-commerce competition is fierce. However, digital rendering for furniture is the perfect chance to go ahead of everyone else. Give the clients an opportunity to examine the furniture in detail, show it in a variety of settings so that they can imagine their houses furnished with it – and the sales will increase.
Remember that first-class printing costs significant money, so images used for brand identity, corporate stationery, merchandise, and offline promo must be of photorealistic quality. Digital imagery works for every business and is a budget-friendly option, so even a new company can have as high-class a brand image as industry leaders.
If you want to improve your furniture company’s reputation and increase the customer flow, you need professional digital 3D product modeling services at hand. At CGIFURNITURE, we know how to make your business thrive, so contact us asap!