Product Visualization for Furniture Producers

Product visualization with CGI has almost entirely replaced photography, being a perfect quality of life upgrade for many businesses, specifically for furniture producers. In fact, companies of every size benefit from 3D modeling and rendering, offering universal benefits for small or new ones and giants dominating the industry alike. What kind of benefits? Well, have you ever found it irritating to create disposable props for photoshoots? Do you think that lifestyle photographs don’t stand up to your ideas? Or maybe you have noticed that classic means of promotional material creation aren’t fit for ecommerce? This, and much more can be solved with 3D visualization, and we’ll show you 5 key advantages of CGI for furniture producers.

#1. Designs Are Tested Before Production Starts

Testing new designs has always been a hassle for furniture producers. Before CGI was implemented, the only way to test products was to create their physical representations and do a photoshoot of it in a studio. Obviously, that costs money and takes time to do, and if the images are unable to draw in potential customers, it means waste of investment. 3D product visualization, on the other hand, is completely digital, it requires only blueprints of an item and changes to the design can be implemented seamlessly during the process. Resulting images can then be used as promotional materials to test customer response to said product. If the reaction is positive, companies can then start marketing campaigns before serial production of goods begins.

#2. More Customization Options For Product Websites

One of the main factors that impacts choice between 3D furniture visualization or photography is how resulting images fit ecommerce standards. While the quality is, thanks to modern technology, pretty much the same, CGI shines in interactivity. 3D product visualization offers unique ways to interact with images and utilize animation to create intriguing visuals to sell goods. And to cater to modern buyer demographic, CGI can be used to create multiple variations of same objects, which are then transformed into a large amount of customization options for product websites. When clients see everything that is available for sale, they are more likely to consider buying merchandise from the same company.

#3. Less Personal Involvement For Product Visualization

Photoshoots are demanding not only in terms of resources, but also in terms of personal involvement of the producer in the process. A disposable prop needs to be transported to the studio, and that is just the beginning – the contractor might ask for extras, and an employee has to oversee the shoot to make sure everything goes as planned. Product visualization requires minimal involvement of the manufacturer. Aside from what was previously mentioned – that 3D artists need just blueprints to start working, – the 3D modeling and rendering can be observed at any stage to ensure that progress satisfies the company. While reducing strain on the management, this would allow more focus on marketing and organising production.

#4. More Enticing Lifestyle Images

Lifestyle images are used alongside white background ones to create both informative and gorgeous marketing campaigns. Photography gets the job done, but is very limiting in options available in studios. 3D product rendering allows more imaginative lifestyle ideas for all kinds of furniture. that includes, but isn’t limited to: multiple POVs that are hard or impossible to pull off with cameras, such as overhead views and dramatic angles, thousands of premade decor elements for any occasion, shots set during different times of day and adding people to give images a “lived-in” look.

#5. Product Visualization Is Cheaper And Faster To Do Than Photography

Last, but not least, are the issues of price and deadlines, and it is decided by numbers. A professional photoshoot on average costs up to several thousand dollars per item and takes about a week to shoot and edit. Photorealistic 3D product visualization costs a couple hundred dollars for a single lifestyle image and takes 24 hours to make, provided custom 3D modeling is not required. This would give a huge advantage to all furniture businesses that want to both save up on marketing and start campaigning earlier than competitors.

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Product visualization is dominating marketing for solid reasons and is here to stay. It’s cheaper and takes less time to make than photography while looking just as gorgeous, capable of meeting needs of both small and big furniture producers. Want to use cutting edge CGI marketing materials that are better than photos? Get high-quality 3D visuals for all your needs with our product rendering services!

Tanya Moore

Communication Manager at CGIFurniture

Tanya crafts impactful content strategies, leads their implementation to fruition and measures their success. Outside work, Tanya enjoys surfing and traveling around Europe with her cute little snow-white dog.