The Easyplant brand sells beautiful indoor plants in self-watering ceramic pots. With this smart technology, the plants never wilt due to underwatering or overwatering. The only thing the owners have to do is to open the lid and fill the reservoir with lukewarm water every other month.
To showcase the beauty and functionality of its products in promo campaigns, the brand needed detailed and visually appealing marketing imagery. So, the brand’s managers got in contact with CGIFurniture and ordered cutout renders of their self-watering pots. Pleased with the outcome, they later set a project for lifestyle renders of different potted plants shown in a context.
This case study is a perfect example of how images can help not only sell the product but also educate the audience about it. The diverse visual materials CGIFurniture created appeared on Easyplant’s e-commerce pages and social media. Let’s take a closer look at them!
Stylish CG Silo Images for Indoor Plants
CGIFurniture artists modeled different indoor plants the brand offers, textured them, and showed the resulting 3D models on a neutral background. The main task was to create as many views as possible, including close-ups, so that customers could examine the products in detail. All the silos were done in the same color palette to make the imagery consistent.
Hero 3D Rendering for Home Planter Pots
Our team produced a series of impactful lifestyle shots featuring the product as the hero, skillfully showcasing it within a contextual setting. This approach ensures that customers not only appreciate the design but also visualize how the product fits into various home interiors.
Silo CGI for The Same Pot with Different Plants
Another set of silo renders depicted the same plant in different pots. This display showcased a range of product designs, enabling customers to envision how a plant would look like in each distinct pot.
Silo CGI for The Same Plant in Different Pots
Demonstrating the versatility of the same product in diverse contexts, CG artists generated a collection of silo renders featuring the same pot with different plants. These visuals helped to showcase that any plant would look marvelous in the Easyplant’s pot.
Photorealistic 3D Renders for Self-Watering Pots
The plant company’s team wanted CG pictures to demonstrate how to unpack and use the self-watering ceramic pots. So, our 3D artists created 3D models for every step of the process, textured them, set the realistic lighting and rendered the result. The final 3D renders effectively work as “how-to-use” illustrations.
Lifestyle 3D Visualization for Plant Products
The marketers of the brand wanted eye-catching and trendy lifestyles that would match the vision of their brand. They sent references of interior designs that were preferable for product renders. Our artists recreated them in 3D, keeping the overall neutral color palette and cozy minimalist style.
Lifestyle Product CGI with Residential Interiors
The lifestyle renders presented plant pots in diverse room settings, serving as an ideal showcase of product usages. The array of residential interior scenes, featuring different styles, caters to a broad audience and proves that the Easyplant’s pots would complement any aesthetic seamlessly.
Lifestyle Product CGI with Commercial Interiors
The complementary set of lifestyle renders, building upon the concept introduced above, featured images set in commercial interiors. These visuals showcased that the brand’s plants and pots are equally well-suited for offices and hospitality spaces as they are for residential settings.
Lifestyle Product CGI with Festive Settings
A new series of lifestyle renders displayed the products in diverse holiday settings, offering a visual representation of their significance as a part of decor and ambiance. Additionally, these renders served as a reminder to the audience that Easyplant’s pots can make excellent gifts for the holidays.
Diverse Marketing Materials for Promo Campaigns
All 3D renders we had made for the brand were then used for different marketing platforms. Silos and “how-to-use” images became a part of product detail pages on the brand’s website. Lifestyles were posted on all social media accounts and used for banners and ads. All in all, thanks to 3D visualization, the plant company got awe-inspiring visuals for every digital marketing channel.
