Amazon is one of the most successful online stores in history. There are more than 300 million active Amazon Prime members in the U.S. alone, and many of them go to the site at least once a week to shop for something new. It’s challenging for Amazon sellers to stand out from the crowd on Amazon product listings.
When it comes to such e-commerce platforms, visual content is king. A top-notch, professional-looking, and eye-catching product image is powerful. Marketers go out of their way to repurpose visuals of the product across different channels. They use it not only for product pages but also for email campaigns, e-commerce websites, social media, ads, or blog posts.
Discover how to get the best Amazon product images and how to use their features to your advantage! Our CGI company has compiled a list of five expert tips to create stunning product pictures that will boost listings, give you a strong competitive edge, increase sales, and bring more traffic to your product page.
Let’s get started!
What Are Amazon Listings?
A listing on Amazon is a list of data that online shoppers get after clicking on the search results. The user needs it to make a purchase decision and the system needs it to check with the store authority. It’s important to optimize this web page so that the retailer can get more sales and increase ROI.
An average Amazon listing includes keywords, titles, descriptions, logos, unique features, product features, bullet points, optimization, images, ratings, and customer reviews.
Today we will talk about how to make Amazon product listing more effective using the best product images.
What Are Product Images?
Amazon product images are the visual elements of Amazon product listings and should be considered carefully before uploading them. They play an essential role in increasing conversion rates by drawing engagement and helping shoppers learn about the product and how it works.
It is important to establish a cost-effective way to produce high-quality product visuals. One of the biggest challenges for sellers is getting their images right, and ensuring they’re optimized for search engine visibility as well as user experience.
Amazon Product Image Requirements:
- high resolution (300dpi or higher);
- free of watermarks or copyrighted images;
- JPEG, PNG, GIF, and TIFF files in an RGB color space;
- clear, bright, and sized appropriately for Amazon product pages.
If product images are not selling well or representing the product correctly, consider using 3D rendering to improve them. This technology allows the creation of realistic images of products that can be used in place of photos.
What Is Amazon Product 3D Rendering?
CG rendering makes it easy for sellers to get high-resolution pictures of their products for listings. This helps shoppers visualize how the product looks and works, making it easier to decide whether they want to buy it.
Images made with the help of CGI services are easy to update as 3D models and scenes can be changed at any time. It is also possible to reuse product models for other pictures in the future.
Here are 5 ways to use the best Amazon product images that boost listings and increase sales:
#1. Silo Product Images Allow Examining Products from Different Angles
Silo, also known as a product image on a white background, stands ideal for Amazon shoppers to explore the product without being distracted by unnecessary items. When selling products online, it is important to have images that show off all aspects of the product.
The best Amazon product images let users view their products from different angles which can help potential buyers notice all the features. On top of that, the views of silo product pictures stitched together give potential buyers a 360-degree view of the product and can help sell it faster on Amazon.
#2. Close-Up CG Images Showcase All the Product Details
Amazon images have to include a close-up shot of a product. The purpose of this is to allow viewers to zoom in on different design elements, so they can get more details about the product. This way they will learn more about the goods and will be more confident in a purchase.
Close-up images show off the product’s finer points which leads to more detailed customer reviews and comparisons to competitors’ products. They allow seeing the smallest details, such as seams, screws, structural features, etc.
#3. Lifestyle 3D Renders Show How a Product Looks in the Real Environment
Lifestyle 3D renders show how a product looks in the real environment, which helps customers understand how they can use it in real life. Amazon shoppers can view a product from all angles and in different circumstances. This is especially important for home products like furniture and decor.
The best Amazon product images that show the goods in use can help customers understand how they will fit into their lives and make them more attractive than simple pics with a white background and no context.
#4. Cutaway Views Demonstrate the Quality of the Product
Another way to showcase products in detail is through cutaway images. They show off the quality of the product and also how it looks inside-out. Cutaway 3D pictures demonstrate the structure of the items so that the customer can be sure of the quality of production.
When creating the best images for Amazon listings, it’s important to make sure they’re professional and showcase the quality of the product in all its glory. This will let potential buyers know exactly what they’re getting their hands on and help them make a conscious purchase decision.
#5. Group Product Pictures Display the Variety of Product Design Options
One of the benefits of using CGI for the best Amazon product images is that it makes it possible to create group pictures that showcase a variety of product design options. This allows potential buyers to see how different designs would look on the same item, or what items in a particular category there are in general. It also helps give listings more visual appeal, increasing their chances of being clicked through by website visitors.
Group pictures can show all design variations of each product line so that the client does not have to search or ask about it on their own. Such images show off the variety of product design options that are available in a store’s stock including different colors and configurations. Additionally, group product pictures provide a sense of scale for buyers — they can see how big or small an item is in comparison to other items in the image.
To sum up, first of all, every seller should realize that without great images, the product will lose about half of its buy-boxable rate. Professional Amazon product images can make the difference between failure and success! Second, there are quite a few strategies to adopt to create the best amazon images, listed on this page. Lastly, you need to optimize the product images. This will help gain higher visibility in Amazon’s search results.
CG images on Amazon product listings play an essential role in increasing conversion rates. They draw engagement and help shoppers learn about the product and how it works. At CGI Furniture, we have helped numerous brands go from Zero to Hero by improving their Amazon listing with 3D visualization.
Enrich and boost your listing with our 3D rendering services to get your products in front of millions of shoppers on Amazon. Contact us today or book a demo!
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