As the competition in the furniture industry goes fiercer, manufacturers and sellers have to get more creative with their brand collateral ideas to gain the upper hand. With well-thought-out collateral materials, they can help build awareness about their company and convert potential buyers into leads before their competitors do.
Using 3D models for eCommerce, furniture manufacturers and retailers can discover a whole new world of marketing and promo solutions. With life-like 3D models, one can get both static and motion visuals, interactive 3D configurators, and 3D animation. Even more, with CGI, furniture sellers can optimize their entire catalog for AR shopping apps.
By using sleek 3D rendering for luxury furniture, manufacturers and retailers sell not just furnishings but an opulent lifestyle. Which is exactly what their target audience of businessmen and celebrities is looking for.
The theory of product life cycle was developed by Theodore Levitt, a German economist from Harvard Business School. He found out that product performance on the market changes over time following a certain algorithm. Namely, all goods go through the 5 main stages: Development, Introduction, Growth, Maturity, and Decline. According to Levitt’s theory, marketers need […]
The digital vs traditional marketing debate is still going strong as some companies seem to succeed with offline campaigns while others sell more with digital ones. But which way is the most effective for furniture manufacturers and sellers? Surely, trying both could make it clear, but some furniture companies are on a budget these days […]
The competition among furniture makers and sellers is intense, especially considering how active mass-market giants are now. And it’s not just about big furniture retailers like Ashley HomeStore and Ikea. Even Target and Walmart are luring customers with their new collections of inexpensive furniture, user-friendly websites and apps. How can your brand compete with them […]
No doubt, every marketer is dreaming of having skills and talent for effective product presentation as Steve Jobs had. And though it looks like a gift given only to chosen ones, it is really something you can and should master. At the end of the day, the image of a company and the credibility […]
Effective promo campaigns for bedroom furniture require lots of product pictures. After all, different marketing channels need diverse imagery — images of all product designs on a monochrome background and cozy room sets, close-up views and group shots, etc.
Furniture brands invest an enormous amount of money in ads to drive prospects to their website and turn them into buyers. But often, marketers and manufacturers get so concentrated on managing the purchase process that it takes all their finances and efforts. As a result, they have no resources whatsoever to improve their post-purchase marketing.