Product 3D Visualization

for Better Bona Furniture

Better Bona Furniture is one of the biggest manufacturers in South China. They have operated on the market for more than 15 years and launched a lot of marketing campaigns. And for getting product imagery, they used photography. Naturally, their need for such pictures had grown with the expansion of the business so the company’s marketing department decided to try CGI. The thing that drew Better Bona managers is how fast they can get promo visuals using CGI and that it wouldn’t require spending a fortune.

Better Bona ordered 200+ renders for more than 80 items — 3 views on the white background and 2 lifestyles for each. Let’s get a closer look at the output of this ambitious 3D visualization project.

High-Quality 3D Modeling

Our team built 100% photorealistic 3D models for all 80 items. We also made 3 color options for each 3D model. This way, the manufacturers didn’t have to produce prototypes for every design variation but simply sent us drawings and references, and got imagery for the whole product line.

Plain Background Product 3D Renders

Our 3D artists created 9 pictures on the plain background for each Better Bona item including 3 color options. And each variation is shown from 3 angles — right 45° view, front view, and left 45° view. These 3 types of shots were needed to showcase the product in detail on e-comm listing pages.