Photorealistic Product Renderings
for LAMVIN Acoustical Products Manufacturer
LAMVIN is one of the most prominent manufacturers of architectural and industrial soundproofing products in the US. The company provides a customized acoustically sound environment. It features a few product lines:
- SONIC – Custom Fabric Wrapped Wall and Ceiling Panels, Baffles and Clouds;
- HUSHTONE PET-Felt Walls, Baffles, Clouds, Lighting and Room Dividers;
- SONIC DESIGN FORM – 3D Fabric Wrapped Wall and Ceiling Panels, Baffles and Cloud.
- SONIC TIMBER – Custom Wood Textured Wrapped Wall and Ceiling Panels, Baffles and Clouds.
As a manufacturer of acoustical products, highlighting the acoustical benefits of LAMVIN’s products is paramount and something not always achievable through still imagery or product literature. To that end, the managers at LAMVIN engaged CGIFurniture to create silos, lifestyle 3D renders, and animations of a couple of products. The collective goal was to effectively showcase the products as separate construction elements easily incorporated into stylish interiors, and leverage animation capabilities to convey how the products could be used and installed.
Want to learn how such a variety of CG visuals were created and how LAMVIN used them in marketing? Read on!
3D Modeling and Texturing of Soundproofing Products
The project kick-off was straightforward and consisted of an information-exchange. To begin, the CGI team was supplied with all the necessary reference materials, including drawings and photos of the products. With this information in hand, the 3D artists modeled each product before proceeding to the most essential phase of the project: applying materials and texturing. The materials of any acoustical product are what makes it effective, so LAMVIN required the products be depicted with impeccable photorealism and accuracy. The CGI specialists created all the materials and textures from scratch and carefully applied them to the 3D models, achieving remarkable results.
White Background CG Product Images
LAMVIN needed photorealistic silos in 4k for product pages of their websites. The advantage of using CGI for this purpose is the possibility to easily showcase each item in different colors and variations on a plain background with no distractions. To get the required quantity of such visuals with photoshoots, LAMVIN managers would have to spend a lot of time and resources. But with 3D rendering services, it was nothing but fast and effortless.
Lifestyle Photorealistic Product Renderings
The second part of the project entailed creating “rooms” for newly created products to appear in; an added challenge was ensuring that the finished result matched the realism of the products themselves to demonstrate high-end custom acoustical installations as an organic part of an interior. LAMVIN supplied CGI’s artists with the details of the room desired including desired environment, color, style, and application of the products themsleves. The artists placed realistic 3D models of the products in rooms depicting their correct application to show how they would complement different interior spaces of various types and styles. The result was a space as realistic as the products showcased within it.
Promo Visuals for the Company’s Site and Social Media
All the static and motion CG visuals that were produced for LAMVIN from this 3D rendering project have been used for promotional campaigns. They are featured on LAMVIN’s website and social media pages highlighting the photorealistic 3D renders and animations of the products. Such visually appealing and immersive content has been a true asset for LAMVIN’S marketing efforts.
