CG Product Images for Dorel Industries
Top-Notch 3D Rendering for the Canadian Manufacturing Company
CG Product Images for Dorel Industries
Top-Notch 3D Rendering for the Canadian Manufacturing Company
Established in 1962, Dorel Industries Inc. is a leader in Juvenile and Home segments with trend-setting, innovative products. Dorel Juvenile’s powerfully branded products include global juvenile brands Maxi-Cosi, Quinny, and Tiny Love, complemented by regional brands such as Safety 1st, Bébé Confort, Cosco, and Infanti. Dorel Home markets a wide assortment of both domestically produced and imported furniture products in North America. Since the brand has so many companies under its umbrella, it is always in need of powerful marketing materials.
To get product visuals for all their platforms, the brand managers contacted CGIFURNITURE. Several companies under the Dorel Industries umbrella needed a variety of furniture images with a white background as well as atmospheric lifestyles. High-quality 3D rendering allowed Dorel Industries to present its home furnishings to prospects on different marketing channels — e-commerce websites, catalogs, social media, and so on. Want to see the results of this collaboration? Let’s get to it!
Silo Product 3D Renders
The managers of the brand sent our team photos and drawings of their furniture pieces. CGIFurniture modelers recreated them in 3D, put the models on a white background, set lighting, and rendered the images in 4k resolution.
Lifestyle CG Product Images
Dorel Industries set different projects for lifestyle 3D renders that would show their products in real-life usage scenarios. They sent us inspirational pictures and descriptions of interiors they wanted to see as a background for their goods. Our 3D artists built scenes according to references, incorporated Dorel furniture in them, and rendered the result in 4k.
Product CGI for Marketing Channels
The finalized 3D pictures were used by the different companies under the Dorel brand on all possible marketing channels. Silos were published on landing and product pages of websites and e-stores. Lifestyle images were shared on social media and in ads.
