Ecommerce Visual Merchandising

How To Make It More Engaging With CGI

Due to the pandemic, many furniture manufacturers and retailers have switched to eCommerce making it even more competitive than it was before. Today, it’s difficult to make your brand stand out and draw buyers to your website. You need effective eCommerce visual merchandising to capture their attention and get them to stay.

However, even getting more visitors on the site is not a guarantee they will buy from you. Honestly, most of them will spend just a few minutes on the homepage, scroll it a little and leave. To make prospects interested in your goods and get them to become leads, you have to provide an inviting and branded customer experience.

As a 3D rendering company, we have been creating visuals for furniture makers for years. However, in our experience, manufacturers and retailers have to use CGI wisely to get the best results from it. Here are our 5 recommendations on how to boost your eCommerce visual merchandising with CG tools. Let’s dive in!

#1. Use Your Website Homepage as a Virtual Showcase with Eye-Catching CG Imagery

A Screenshot of an Ecommerce Platform with Strong Visual Merchandising

First and foremost, make sure your eCommerce visual merchandising works right from the homepage and all the best sellers, new goods, and discounts are on display. Those could be individually standing objects as well as a slider or a carousel with CG images of the collections. 

Check if your website’s front page design is engaging and cohesive. In this case, homepage merchandising will successfully move prospects down a purchasing funnel so they could find their way to product pages much quicker.  

With photorealistic product CGI, a brand will appeal to the website’s visitors as a trustworthy eCommerce seller of quality goods. For instance, close-up views allow buyers to evaluate the quality of materials, upholstery, and furniture fittings even without zooming. Also, when it comes to armchairs, beds and mattresses, a cut-out view would be the best visual proof of the top quality design. 

#2. Offer Buyers Product Recommendations with Related White Background Pics 

A Screenshot of an Ecommerce Website Recommendations Using Two Types of Visual Merchandising

Collections and related goods are particularly effective eCommerce visual merchandising tools and if one knows how the recommendation system works. As soon as a website visitor viewed or added one item to the cart, an e-store starts offering them both individual related products from the same collection and a complete look.

The latter not only introduces the brand’s visual aesthetics but also highlights the best pieces and motivates customers to explore an e-catalog. With 3D roomsets, you don’t sell just furniture but offer your customers certain lifestyles and experiences, which is exactly what they are looking for. 

Use a CG lifestyle pic with matching items and tag furniture, decor, and textiles so buyers can shop the whole collection. With such visual merchandising, they get inspiration for their home design using all the furniture and accessories to recreate it in real life.

#3. Provide Shoppers with Advanced Customization Options Using a 3D Configurator

A 3D Customizer as a Part of Visual Merchandising for Ecommerce

One of the biggest advantages of eCommerce is the opportunity to personalize goods to your liking. That’s where online stores beat traditional ones — they provide digital configurators for instant customization. 

With a 3D configurator, you don’t have to wait for the actual piece being custom made to see the result. Instead, buyers can personalize the design of a furniture piece to learn more about a product before buying it.

On top of that, a 3D model configurator is a visual merchandising element that can be easily integrated into any website. Manufacturers can add it to a product page or place it on the main page to capture the prospect’s attention at once. 

#4. Boost Ecommerce Visual Merchandising with Photoreal 3D Animation

Since shoppers can’t touch and test goods on online platforms, it’s really difficult for them to make a conscious purchase decision. After all, pictures alone are not enough to understand how an object works, right? Thus, such an eCommerce visual merchandising tool as 3D product animation can be the only solution to see an item in action.

There are different types of 3D animation that work for various purposes. For instance, presentation videos with music, voiceover, and dynamic camera flythroughs are best for introducing new collections and goods. The other example is an explanatory “how to do it” 3D animation that showcases how a furniture piece works. It could also be an effective assembly instruction that shows how you can put furniture parts together into different configurations. 

Because 3D animation is not only an informative but also highly entertaining type of visual merchandising, it can be used for landing pages to promote new collections and enhance product listings. And if an eCommerce website has a marketing blog or video section in an online catalog, 3D animation would become a great way to capture visitor’s attention and make them browse pages for more engaging content.

#5. Make the Whole Experience not Only Visual but Interactive Incorporating a 360° View

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    While shopping in brick-and-mortar shops, buyers enjoy interacting with a product as it helps them understand its design and quality. Again, in web stores, you can’t touch or rotate goods. Therefore, it would be nice to provide customers with a similar experience while they’re browsing an online catalog. 

    Let’s say, you can add a 360° view to the listing so buyers can rotate a furniture piece 360 degrees to see it in detail. Also, let them customize goods to their liking using the 3D customizer as mentioned above. For even more immersive experience, adapt your rotating 3D models for VR/AR apps that allow buyers to virtually place the item into their interiors.

    Examine case-studies of CGI projects to see real examples of using 3D technology for marketing purposes.

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    There are so many ways to give your customers a better shopping experience with advanced eCommerce visual merchandising. Firstly, you can add more interactivity and customization with a 360° view and 3D customizer. Secondly, you can use the best lifestyles and silo renders for related goods and recommendations. And last but not least, show items in action with 3D animation.

    Can’t wait to try photorealistic CGI for your business? Reach to us for 3D rendering services and get jaw-dropping visuals that will skyrocket your sales!

    Irene Lewis

    Content Writer

    Irene is a content writer. She previously worked for interior and chess magazines. When not writing articles, Irene finds great pleasure in collecting Star Trek memorabilia, reading Medieval poetry and playing banjo.

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