Established by Alan True in 1989 in Orange County, California, True Innovations is dedicated to innovative furniture design, technology integration, and craftsmanship. Initially a small family business, it has grown to create exquisite furniture for commercial interiors, major retailers, and luxury residences worldwide. The company offers various product categories, including office seating, upholstered, and gaming furniture. Their mission lies in merging great design with groundbreaking technology to deliver comfort and functionality.
Since the summer of 2023, True Innovations has been working with CGIFURNITURE on the collection of product images for various marketing purposes. We chose some of the best examples of 3D renders our team has created for the brand so far. Let’s see them!
Detailed Furniture 3D Modeling
The brand team has provided us with photos and drawings of their products. Using these references, our artists crafted detailed 3D models of upholstered furniture, including sofas, armchairs, and plush chairs. Initially rendered in greyscale, these models were ready for texturing and placement within CG scenes.
Photorealistic Lifestyle 3D Rendering
Each product model has been seamlessly integrated into lifestyle 3D scenes and rendered in stunning, photorealistic quality. All images adhere to a consistent neutral color palette and minimalist style, ensuring a brand-on look.
Close-up Product 3D Rendering
Another type of product images we created were close-up renders, meticulously textured to highlight materials and design elements with exceptional detail. These renders show furniture against a minimalist interior background to ensure the focus remains on the product itself.
